Wuhan Hanzheng Street Many Shopping Mall Clothing Exhibition Hall Will Be Changed Back To "Warehouse".

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/12/20140412095627_sj.JPG "/" < > > "

< p > < strong > high-end atmosphere encounter acclimatization, retail format difficult to remove inertia mode < /strong > /p >

< p > last August 18th, after the upgraded Hanzheng Street center a href= "http://sjfzxm.com/news/index_f.asp" > mall < /a >, the four floor turned into a Han style women's wear shop. It no longer used to store all the goods in the store. The overall improvement of the business image brought good impression to the customers. Many shopkeepers tasted the sweetness during the trial business.

In the past, the storefront was like a warehouse, and now the tea show "clothes sample", the central shopping mall Han style women's clothing store collective pformation.

After a lapse of more than 7 months, the reporter visited the market and found that nearly 50% of the merchants returned to the same old store, and the storefront became warehouse again.

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< p > < strong > merchants < /strong > /p >

< p > < strong > customers prefer to take the goods directly in the store < /strong > /p >

< p > entering the four floor of the central shopping mall, the reporter saw that many stores were stacked up with goods, which was quite different from the situation when it was reopened in August last year.

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Why P? Why did the market for the exhibition hall return to "the same old"? The reporter interviewed several merchants randomly. The other side said that it was the off-season of clothing wholesale, the customers were few, and the floor of the four floor was high, so the customers were more difficult to get up.

"Putting the goods in the shop will make the goods seller feel that the business in the store is very good and will come in to see it."

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< p > "in summer, many customers like to pick up one item at a time, one for each item, one for five or six clothes, and customers do not want us to deliver goods from the warehouse, preferring to get the goods directly in the store."

Merchant Li Mei (a pseudonym) said that the goods were too few, and the express delivery was not cost-effective, unless it was a large list, which was convenient and affordable from the factory.

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< p >, however, some merchants did not stack the goods in the store.

Business Tang owner said that although the off-season, but their large customers, so there is no "follow suit", "now that we want to do the exhibition hall, we hope to continue."

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< p > < strong > market management < /strong > < /p >

< p > < strong > in the second half of the year, we will eliminate a group of less powerful businesses < /strong > /p >

"P >" central mall management side also feel contradictory, "on the one hand, we hope to be a leader, through the pformation and upgrading of formats, to make the business more prosperous, but on the other hand, once the business downturn, merchants will go back to the old road.

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Kuang Yong, general manager of Wuhan Jiaxin silver company, the three or four floor of the center mall, said that the merchant moved the goods back to the store, which was discussed and passed by all the merchants on the four floor of P.

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< p > Kuang Yong believes that although business practices are contradictory, business is the most important thing for businessmen to make money, so they can not be coercion as a market manager.

"But the company is confident that in the second half of the peak season of clothing sales, it will change this phenomenon."

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"P", Kuang Yong also said that the cultivation of new market needs a pitional period, and the company will not stop the pace of pformation and upgrading. At least in the next three years, we must adhere to the practice of the exhibition hall.

"In the second half of this year, the company will re invite investment and eliminate a group of merchants who are not strong enough."

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > Hanzheng Street > /a > Management Committee < /strong > /p >

< p > < strong > wholesale and retail business is difficult to break away from the old environment < /strong > /p >

< p > reporter has learned that it is not a case to go back to the center shopping mall. In the first avenue of DFU Road, the dress of the beautiful woman is a href= "http://sjfzxm.com/news/index_f.asp" > the dress < /a > market, many merchants change the exhibition hall to the same old style.

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< p > for this reason, the relevant person in charge of the Hanzheng Street Management Committee said that because Hanzheng Street has always been a wholesale and retail market, it is difficult for a single market to completely separate itself from the original environment.

"As a government, we must respect the market."

The responsible person said that Hanzheng Street has taken the Central Mall as a delisting unit for this year's fire hazards, hoping to take this opportunity to promote the pformation of the market.

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< p > < strong > recommendation < /strong > < /p >.

< p > < strong > set up third party institutions to ensure commercial reputation < /strong > < /p >

Wu Xianming, Professor of business administration at the school of economics and management of Wuhan University, P, said that the way of looking at orders in Hanzheng Street is essentially the same as the way to buy appliances and furniture.

But why is Hanzheng Street hard to succeed? He thinks there are two reasons.

The first is the credit problem. Because most of the customers in Hanzheng Street are not locals, many people do not know when they will send the goods when they order goods. If they arrive a few days later, they will affect the customers to do business. Customers are more accustomed to getting goods on the spot.

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< p > "another is the hidden danger of quality. It may be that the quality of the sample that the customer sees is good, but it is different from the goods sent back.

These worries are also the reason why customers are more willing to get goods in person.

Wu said that the traditional way of trading and operation in Hanzheng Street restricted the development of new ways.

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< p > he suggested that in order to replace the old paction mode by "a href=" http://sjfzxm.com/news/index_f.asp "order less than /a", Hanzheng Street could organize the establishment of the third party supervision body, and disputes between merchants and customers, and handled by third party organizations, could play a role in guaranteeing the rights and interests.

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< p > the four floor of Hanzheng Street Central Mall as a sample display floor. Today, many shops are still filled with various kinds of goods.

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