Experience Sharing The Nine Magic Weapons Of Clothing Store

　　 1. Clothing shop objective analysis

We must objectively and fully demonstrate the opening of clothing stores, calculate the daily average cost, the possible level of open shop revenue and open shop profit (this is an objective investigation), and understand the basic profit model of a store opening project, for example, the daily average cost of opening a shop can not exceed what level, and the average daily operating income of a shop must not be below what level.

　　 2, clothing business negotiations

According to the conclusions drawn from the first articles, they are in progress. Business negotiation We must try our best to win unlimited conditions that are favorable to us. The so-called benefit is that the lower the cost the better, the less cash investment the better, the more autonomy the better, the better the flexibility. You must be tough in any aspect of business negotiations, because at this moment, you invest your money to open a shop and choose the initiative in your hands. You must not rush to set up shop at a certain time and talk about certain conditions lightly.

3, clothing store understanding Macro economy level

Try to do business in a place where the macro economy is going up, and do not do business where the macro economy is going down. I find that there is a very subtle fact, that is, the level of consumption in a place (directly related to the cost of project operation) tends to lag behind the direction of the macroeconomic level. That is to say, if the macro economy of a place (directly related to people's consumption ability) goes up, its commercial cost (such as store rent, shop transfer fee, shop opening decoration expenses and so on) will not follow closely up. On the contrary, if the macro economy of a place falls down, its business cost will still maintain its original level for a period of time. These two contrasts caused the project investment to open the shop environment and I need not elaborate on it.

　　 4. Before clothes start shop, think of failure.

Before starting a formal investment business, we must think of failure: if the failure is easy, little loss or even lossless land exits, your money should not be caught up with anything; give yourself room for flexibility.

　　 5, clothing shop mentality

Emphasizing objectivity again, we should not be too optimistic or overly pessimistic in the face of any performance. It is true that business is hard boiled. Therefore, when business is bad, we should not panic. We need to analyze more bad reasons. It is that clothes shop project is not suitable for your choice of environment, or you have not been very good at operating your clothing items. If the conclusion is the latter, then you should keep up; but if it is the former, then it is imperative to make decisions on the ground and start withdrawing immediately. At this time, we must avoid fighting, and when we withdraw, we must not rush away, but we should take the time to make the loss to a minimum.

　 6, clothing shop strategy adhere to

A strategy must be persistent. In fact, most of the time, your well-designed strategy is correct. Just when any strategy is landing, it will not immediately be posted on the ground. It will jump several times. When it jumps, you should not mistake it for not landing. It takes time for any strategy to take a positive role, which once again confirms the fact that business is coming out. If you have identified a strategy (including customer positioning, price positioning, product positioning, promotion, customer service, employment strategy, etc.), stick to it and not change it. If you change it, it will get worse and worse. Sooner or later, you will find that your initial strategy is right, but often it is late, because some things are a good start.

　　 7, clothing shop compression costs

The key to this is to minimize your cost. In those days, there were such thoughts: "well, the money will not be voted now, and it will definitely be voted for in the future." if it's 100 yuan, then it will be very ugly to die. If you have these thoughts, you will surely die very hard. To compress your expenses directly will increase your profits. This is not the most critical factor in itself. The most important thing is to compress your expenses. Directly increasing your profits will lead to a virtuous circle of your funds. In a more important way, if you are not good at controlling costs, or if you do not have a strong sense of cost, then I will pour cold water on you responsibly: "you are not a material for business." you must not be like me.

　　 8, long-term goal of clothing shop

There is a trade-off between short-term interests and long-term interests. Everyone has different styles. I don't know whether I am going to say the right or wrong. My point is, if you just start a clothing project and are still wandering between life and death, I suggest that you put the interests of the first three months (the specific time depends on your living conditions) first, and I always believe that if you do not have today, then what will be the significance of tomorrow and the day after tomorrow?

　　 9, clothing shop is mercenary

You have to be a mercenary person in every aspect of your business. If you do not profit from doing business, then I will scold you severely: "no good guy." If you do not understand the specific performance of mercenary, then I suggest you quickly buy the "eenny grant" to look at it carefully for three times, and know what the purpose of your business is, and the answer can only be one word "money" but not others.