A Number Of Brands Have Been Rushing To The Children'S Outdoor Market.

The opening of the policy of "P" and "single second child" has made many traditional a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises find new strength points, and also outdoors the market segments. Children outdoor products have also become the focus of every outdoor brand in 2014.

More than 600 outdoor, winter and extreme sports brands from around the world attended the ISPO outdoor exhibition in Beijing.

The Korean brand BLACKYAK and the American brand KEEN display their children's outdoor products to test the reaction of the Chinese market.

And the well-known outdoor sports brand Pathfinder is also blowing the air. The children's clothing products developed with the children's clothing brand "Parker Lan Di" will be officially launched at the end of March at the China International Clothing < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > exposition.

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< p > < strong > outdoor sports market capacity is expected to increase to 20 billion yuan < /strong > < /p >

< p > although the growth rate of domestic outdoor sports market is slowing down, it is still a market that can not be ignored by all brands.

From this year's ISPO outdoor exhibition in Beijing, the scale of exhibitors and exhibitors can be seen.

It is reported that the ISPO outdoor exhibition attracted 431 exhibitors, an increase of 4% over the same period.

And the growth of participating brands reached 637, an increase of 12% over the same period.

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< p > for the volume and Prospect of outdoor sports market, Yi Lei, director of ISPOBEIJING project of Munich Exhibition (Shanghai) Co., Ltd. believes that the outdoor sports industry's volume is between 15 billion yuan and 20 billion yuan. Compared with sports brand, it is still a relatively small industry, but the next development will be very fast. Skiing and extreme sports will become popular.

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< p > the data from China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Commercial Association outdoor branch COCA show that the number of brands in 2013 is 891, and foreign brands 433, up 3.59% over the same period, and the foreign brands entering the domestic market are mainly in Europe and North America.

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< p > the 2013 annual report of the Chinese outdoor products market released by the organization shows that the retail sales of outdoor industry in 2013 were 18 billion 50 million yuan, up 24.3% over the same period last year.

In 2012, the total retail sales of outdoor products in China amounted to 14 billion 520 million yuan, the annual growth rate reached 34.94%, and the growth rate in 2011 was 50.91%.

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The brand layout of < p > strong > Pathfinder is less than /strong > /p >

< p > relevant data show that although the market capacity of domestic outdoor products market is increasing year by year, the growth rate is dropping, and enterprises need to find new growth points.

Some analysts have pointed out that children's outdoor products market will be a new growth point.

According to the relevant data, children's outdoor market has an annual growth rate of 40%, relatively blank market competition, and children's fresh and favorite outdoor products, making children's outdoor sports market a new market segment of outdoor industry.

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< p > Bbu Ryak (Blackyak) launched the outdoor products for children in the Chinese market in 2013, mainly focusing on < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > a target= "_blank" target= "shoes".

An Hongtao, director of marketing department, said in an interview with the media that in fact, before "daddy went there", children's outdoor products were sold in two shopping malls in Beijing, and the results were good.

Instead, "daddy went where" after the big heat, for children's outdoor products have a driving role.

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< p > in fact, at the ISPO outdoor exhibition, Korean brand BLACKYAK and American brand KEEN are more active in displaying their children outdoor products to test consumers' reactions in Chinese market.

This may mean that these products will officially enter the Chinese market in 2014.

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< p > the Finland brand Reima, which focuses on outdoor children, has achieved remarkable results in the outdoor outdoor market in the past two years. Reima told the media that it will open 12 stores in China and expand its stores to 20 stores on the basis of the existing 8 stores and Tmall flagship stores.

Since its entry into the youth outdoor market in 2009, Camkids has established about 1000 stores in 27 provinces (cities, districts) and 200 large and medium-sized cities in China.

It is reported that Camkids will launch family outdoor wear series in 2015 to meet consumers with diversified products.

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< p > reporter learned that for children's outdoor market, Pathfinder is also actively planning for layout.

Zhang Cheng, a pathfinder manager, said that Lu Ye network and Asiatravel company are also important parts of their Pathfinder.

In the process of diversification, the integration of resources in different fields is a major feature.

He also revealed that the children's clothing product developed by the Pathfinder and the children's clothing brand "Parker land" will be formally launched at the China International Clothing and Accessories Fair held in late March.

< a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear > /a > is mainly authorized to sell to paramount. This year mainly depends on the sales effect of children's clothing and decides the next step.

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