Pathfinder Smart Bracelet Flagship Store Cold Products Are Accused Of Imitation

　 Water test wearable device

Reporter from Pathfinder Tmall's flagship store saw its outdoor smart Bluetooth Bracelet listed last fall, and is a wearable smart device priced at 399 yuan. Another public information shows that this smart bracelet and App linkage have six functions: sign in location, motion data recording, heat calculation, real-time elevation, sleep monitoring, and outdoor web site navigation.

A few days ago, the Pathfinder disclosed on the interactive trading platform of Shenzhen stock exchange that the smart bracelet is only for trial sale, and the number of products is less. The main purpose of the launch of the bracelet is to enhance interaction with consumers and acquire relevant consumer data. As for its sales, the company's response is "better trial results".

The surname leader of the intelligent hand ring Department told the Beijing Commercial Daily reporter that they launched the product, which is now mainly sold on the electricity supplier. Tmall flagship store is directly responsible for the company, while the other shop is basically responsible for the third party.

　　 Flagship store Cold sale

Although the company said its sales were good, it was reported that the Pathfinder smart wristband was cold when it was first launched in early November last year. As of December 2nd of the same year, the sales volume of Tmall flagship store in pathfinder was only 6.

At the beginning of January this year, the Beijing Commercial Daily reporter did not see the figure of intelligent bracelet for many days in the Tmall flagship store. The explanation given by the person in charge of the company is that the product has been sold out. Yesterday, the reporter once again entered the Tmall flagship store, and saw only one month sales of the product. Reporters visited the market and found that the salesperson in the shop was not even aware of this product.

A donkey friend who did not want to be named told reporters that the product of the Pathfinder might be attractive to ordinary outdoor athletes, but for professionals, it may be out of doubt about its function and core technology and will not choose this product.

　　 Products are accused of imitation.

The smart bracelet of the Pathfinder is reflected by consumers. Nike The company's FuelBand smart bracelet can record real-time data of wearers' outdoor sports and daily exercise, and synchronize these data with smart phones. Reporters learned from the market that Nike's smart bracelet has a GPS positioning function of 1299 yuan, only the pace and the function of recording 300 calories.

Some professionals say that the intelligent bracelet of the Pathfinder does not have a great competitive advantage. "Because the price of the product launched by the company is higher, and the function has no qualitative breakthrough, it is likely to encounter the dilemma of low acceptance of the consumer. If the price is low, the profit of the high-tech product can not be guaranteed. Therefore, how to achieve core technological breakthroughs and win the advantage in price is also a difficult problem facing the Pathfinder.

Beijing key Road Sports Consulting Co., Ltd. CEO Zhang Qing analysis thinks that the explorer's attempt can be sure, but it depends on whether the Pathfinder puts the product's launch in the strategic height of the whole company. "If it is to follow suit, what others will do is not developing very well. If we want to make the wearable equipment well, it is important to establish the backstage database. For example, Pathfinder has its own digital community, so long as people who use this product can communicate with each other, Pathfinder can make more professional analysis based on user data, which is truly a transformation to high technology and specialization.