Four Steps To Open Store Success

< p > has been engaged in sales for more than two years. From the most basic level of a href= "//www.sjfzxm.com/news/index_c.asp", "promoters" /a "to the present provincial manager, along the way, the sweet and bitter taste of them can only be realized by oneself.

Because of my work, I often enter and sell in various kinds of stores. When I look at those salesmen doing their best to sell products, I always think of myself when I first started.

People often say, listen to the words of the king, win ten years of reading, now sell their own experience as a salesperson to write with the first line of sales in the forefront of the colleagues to share, I hope you can help.

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< p > summarize my growing experience. I think a good salesperson must do the following aspects: < /p >

< p > < strong > 1. Fight harder and harder than /strong > /p >

< p > the art of war, do not fight the war of no preparation.

For promoters, the same is true.

A lot of promoters who just start out usually go into a misunderstanding that selling is just talking, but in fact, it is not the same thing at all.

I remember that when we trained for nearly a month, from product knowledge to failure analysis, from enterprise history to sales skills, every link was practiced repeatedly until backwards.

At that time, our colleagues often teased each other that we were all robots.

I remember that when our whole household electrical appliance sales department debugged a best musical effect, no customer was there, so I focused on one key and repeated experiments for nearly a week, and finally got the satisfactory result.

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< p > every time I take a break, I always like to go around the stores: first, look into the market and have a good idea.

Customers are very picky about where they are and how much cheaper they are. If you can't get a clear picture of these situations, they will be very passive when facing customers.

Secondly, you can learn some other salesmen's skills. Only by winning the best of every family can you refrain from losing gold.

Two, pay attention to details < /p >

< p > now there are many books on promotion skills, which basically talk about promoters' hospitality and enthusiasm.

But in reality, many salesmen can't understand the essence of it. They think that enthusiasm means smiling and speaking actively.

In fact, this is also wrong, everything must have a degree, excessive enthusiasm will have a negative impact.

Enthusiasm is not simply expressed through external expressions, but the key is to do it with the heart.

The so-called sincerity is the golden stone.

Sneak into the night with the wind, moistening things silently, true sincerity is what customers want, using the products of the enterprises to meet their needs, so that they can benefit.

I often tell the sales promoters that competition is so fierce that it is not easy to repeat the selling points to customers. In the age of information explosion, how can customers remember you and remember your products? You have to learn to imagine and learn to make cakes, so that they can feel the real benefits.

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< p > I know a salesperson who has done a good job in this respect.

He observed his life with great care and applied it to sales.

For example, a new type of electric pressure cooker has been introduced, which is characterized by safety, power saving and environmental protection.

He explained the characteristics very much, first of all, chatting with his customers, how expensive it is to use gas, and how slow it is to use electricity, and so on, which resonated with the customers. Then, with the introduction of the product, he introduced the product he wanted to recommend, and gave the customer an economic account.

Finally, the customers bought the product with joy and went away.

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< p > < strong > two, force by force > /strong > /p >

< p > sales is a process of < a href= "//www.sjfzxm.com/news/index_c.asp" > integration of resources < /a >. How to make rational use of all kinds of resources and help sales performance can not be ignored.

This is also important as a salesperson on the front line of sales.

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< p > we often encounter fraudsters in the streets. Generally, there is a role -- commonly known as "Tuo", whose important function is to foil the atmosphere.

Of course, what we can not do, but can we get some inspiration from it? When I was a salesperson, I often used a method, which was very effective, that is to play double spring with my colleagues.

Especially for some customers who are very interested in buying, when we get stuck on price or other problems, I often ask the shop assistant to help.

The first shows that we really attach great importance to him. The leaders have come forward. Secondly, it is more convenient to negotiate. As long as the leader gives him a little more benefits, the customers will usually pay the bills and try again and again.

The key is to satisfy the customers' vanity and love the petty mentality.

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< p > < strong > three, see good and accept < /strong > < /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Sales < /a > the most fearful thing is to be sloppy.

According to my experience, it is the best time for customers to stay for 5-7 minutes at the sales site.

Some sales promoters are not good at observing and observing. They can not seize the opportunity to promote sales when the customers have the purchase intention. They are still chattering about the products, resulting in the failure of sales.

Therefore, we must bear in mind that our mission is to facilitate sales.

Whether you introduce products or do anything else, you end up selling products.

Therefore, as long as we reach the edge of sales, we must immediately adjust our thinking, emergency brakes and try to conclude contracts.

Once the opportunity is missed, it is more difficult to pick up the desire of customers again. This is also the easiest mistake for newly promoted salesmen.

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< p > < strong > four, sending the king one way < /strong > < /p >.

< p > a lot of salesmen immediately breathed a sigh of relief when they finished the sale, and some even left their customers to do their work at once.

In fact, this is also a serious mistake.

Many people say that the most important resource of a person is not anything else but connections.

This is very reasonable.

There is a saying in sales that the cost of developing a new customer is 27 times the cost of keeping an old customer!

When I was a salesperson, I paid great attention to maintaining good relationship with the customers who had already done business, which also brought me great returns.

In fact, it is also very simple to do so, as long as he earnestly helps him to pack his bags, and then brings a sincere farewell. If he is not very busy, he can even send him to the elevator.

Sometimes, some insignificant actions will make customers feel very touched.

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< p > sale is amorphous.

The key is to study hard and find a suitable model for yourself.

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