Unmet Brand Requirement Novomania Cancels March Exhibition

China Exhibition Market turbulence is changing. Before that, the annual Shanghai international brand clothing exhibition (Novomania) was originally planned for two years in 2014. Ever since Asia's Bo Wen group entered the stock market, it has been interested in increasing the exhibition period. But the exhibition scheduled for from March 5th to 7th this year has been cancelled.

Asia's Hongkong headquarters said: "considering the major changes in China's fashion and retail market in recent months, the organizers realized that Novomania would not meet the brand requirements, because the market did not match our expectations for the exhibition. To this end, we reconsider our strategy, which will not be held in March. "

The decision was unexpected, especially when the first visual exhibition was announced in the near future with Novomania. Similarly, the Italy White exhibition is scheduled to enter the Chinese market with Novomania this year. Earlier, Novomania general manager Guilherme Faria once said: "the purpose of Novomania is to build a transparent fashion trading platform for the Chinese market, so that those exhibitors will have a better understanding of the Chinese market, and timely grasp the information and feedback from retailers and real estate opener, and adjust themselves in time to avoid the acclimatization of foreign brands in the Chinese market." And when choosing partners, in addition to asking the other side to understand the Chinese market, it also needs to see whether the other party recognise the brand concept and design. It can be seen that Novomania has certain requirements and standards for itself and its partners.

The goal of the Novomania exhibition is the fashion city brand, which originally hoped to be changed to two sessions a year, highlighting the difference between the Chic Young Blood exhibition in Beijing and the Hongkong The Hub exhibition.

Looking back on the past, Novomania constantly shows the most fresh and dynamic international fashion clothing brand to the Chinese market. The rising market share of China's retail industry is rapidly being eaten up. If you want to get the top shot, you must seize the opportunity in this young stage of fashion development. How will NOVOMANIA respond to the unpredictable market? Let's wait and see.