Interpretation Of The "Spinning City Dream" Of Shaoxing Textile People

< p > < strong > force: pformation to fashion fabric < /strong > < /p >

< p > "Pierre billows" is a textile trade company specializing in men's clothing and wool. In recent years, the company's general manager is deeply aware of the relationship with suppliers and customers, and is also close to the market while pursuing product quality.

In 2014, the company will make new adjustments: the product market will pform into men's casual fashion fabrics, innovate more, and expand the market.

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< p > "Pierre billows" has been engaged in research and development, production and sales of western style woollen wool, although its products are good, but the price is high, especially its use, mainly concentrated in men's suits. Therefore, it is more difficult to make big capacity.

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< p > in recent years, through the observation and investigation of the market, we are still finding that with the improvement of people's living standard and the improvement of the perception of beauty, men's clothing has begun to take the road of fashion, which brings new opportunities for the development of casual men's fabrics.

In particular, wool products have been developed into fashion casual fabrics through innovation of organizational structure and raw materials, and the market potential is quite large.

So this year, the company will pform into this product area.

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< p > in the specific mode of operation, the company plans to add a set of garment conversion system, to provide more inspiration to customers through the display of fabric garment effect, so as to stimulate and guide the needs of customers.

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Less than P, Li said that many Korean clothes are fashionable, cheap, and large in volume, and they have superior quality fabrics to make sure they can do better in quality.

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< p > < strong > Yao Denghui: preparing for the establishment of the branch < /strong > /p >

< p > Kotes's third party cloth inspection organization is located in North Ke creative park. Last year, the total amount of cloth checked by the company doubled over the previous year, reaching 3 million meters, and began to make up deficits and increase profits.

Yao Denghui, deputy general manager of the company, said that the company began to drive on the fast developing channel. This year, the focus will be on setting up a branch in China.

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< p > "Cotai" is a well-known cloth inspection institution in Italy. When it entered Keqiao in 2012, its popularity was not large, only some business from Italy.

Last year, the company's business began to expand, and many well-known brands came to Zhejiang and some suppliers in China to establish a cooperative relationship with "Coates".

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< p > at present, the company's customers in light textile city have developed from more than 30 in 2012 to 80, and the number of international brand customers has developed to more than 100.

This makes the Italy investors very satisfied and thinks that Keqiao is a market worthy of cultivation.

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< p > in order to further expand the local market, in 2014, the company planned to carry out diversified development.

From traditional textile enterprises, the fabric is sent to "Coates" inspection and becomes active door-to-door service.

Through the establishment of service points in textile enterprises and the sampling inspection of personnel, the quality of fabrics can be checked and evaluated, so as to help enterprises improve the quality of fabrics.

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< p > Yao Denghui said that China's a href= "//www.sjfzxm.com/news/index_c.asp" > textile industry < /a > will have higher and higher requirements for fabric quality. As an internationally famous professional cloth inspection organization, the market prospect is good. Therefore, this year, the company plans to set up a branch company. At present, relevant matters are under negotiation.

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< p > < strong > Yan Pinghua: strong enterprise brand > /strong > /p >

< p > just past 2013, it is unusual for Yan Pinghua to register and establish "a href=" //www.sjfzxm.com/news/index_p.asp "Shaoxing" /a "Vietnam deer Textile Co., Ltd." to realize the pformation and upgrading of the self-employed company.

After the "pfer of enterprises", the company will operate in a comprehensive and standardized manner, and its business will expand rapidly.

Yan Pinghua said that this year the company will develop towards branding.

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< p > "Vietnam deer" mainly deals in men's shirt fabrics and denim fabrics. Last year, due to weaker international market demand, export trade was more difficult.

Although the company is mainly domestic, it has also been affected.

In 2014, the company will strengthen its brand and expand its trade through new adjustment methods.

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< p > new product development, every textile trading company attaches great importance to it. "Vietnam deer" is no exception. At present, this summer and autumn clothing research and development is being carried out.

Yan Pinghua said that this year, the intensity of product research and development will further increase. The company mainly deals with spot trade. If the judgment of fashion trend is not accurate, it will lead to backlog of products. Therefore, we must grasp the trend of fashion and enhance product research and development.

At the operational level, we will increase cooperation with creative agencies and jointly develop new and fashionable fabrics, so as to achieve the goal of leading the fashion trend of downstream garments.

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< p > last year, the business of "Vietnam deer" mainly came from some regular old customers. Not long ago, they went to Shenzhen to participate in the exhibition, and achieved good results.

To this end, the company is developing a new year's participation plan, hoping to cooperate with more customers.

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Besides, P will also cooperate with Alibaba and other network platforms this year to develop e-commerce and further expand the product market through online and offline collaboration.

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< p > < strong > Chen Zuyan: better integration of supply chain < /strong > /p >

< p > 2013, many a href= "//www.sjfzxm.com/news/index_c.asp" > textile enterprises < /a > felt severe challenges.

Chen Zuyan, sales manager of Keqiao sales center of Qingdao Saint me Fiber Technology Co., Ltd., said that the competition among textile enterprises is not only the competition of products, but also the competition among supply chains. In the past two years, the companies that they belong to are mainly engaged in the integration of supply chain, so as to enhance their core competitiveness.

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Last year, there were two important links in the industrial chain of Saint - me: the cotton mill in Shaoxing and the garment factories in Bangladesh, which made the "Saint me" already own an industrial chain from yarn production to clothing garments.

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This year, the company will further prepare for the textile mill, which is expected to be 100 air-jet looms. This will not only guarantee the quality of the products, but also make the products more price advantage for P.

As a sales center in Keqiao, in fact, it is also a sales headquarters in the country. It will keep pace with the enterprise and achieve global operation. It will not only sell yarn, but also sell its own fabrics. At the same time, organize other fabrics to be sold to Bangladesh, and will be sold to all parts of the world after making garments.

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< p > Chen Zuyan said, in the market, every enterprise is not independent, but closely linked.

This year, the company will carry out more cooperation with the excellent enterprises in various sectors of the industry. Only by integrating resources and working closely together can we make every one in the supply chain more powerful and achieve win-win results.

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