Furla Brand Will Push Shoes, Shoes, Jewelry And Other Categories.

EraldoPoletto, chief executive of FurlaS.p.A., Italy leather goods company, has been interviewed by WWD in the renovation of flagship store in Regent Street, London, P. It means that the group will change to lifestyle brand. In the future, a href= "//www.sjfzxm.com/news/index_c.asp" shoes, shoes, watches, glasses and other categories will be introduced, but EraldoPoletto indicates that it has not been planned, and will focus on accessories products in the future.

FurlaS.p.A. signed an agency agreement with DeRigoSpA, a professional glasses manufacturer in Italy in 2013.

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< p > due to the poor performance of the fashion department of Cie.FinanciereRichemontSA (CFR.VX), the end of May of this year, EraldoPoletto returned from its AlfredDunhill a href= //www.sjfzxm.com/news/index_c.asp to Dunhill's /a.

According to FurlaS.p.A.'s statement, the company recalled the EraldoPoletto because it will expand its international business. Since then, Italy media once said that FurlaS.p.A. will go to Hong Kong to go public. EraldoPoletto said that FurlaS.p.A. has reached the scale of listing. The group does not rule out the listing, but also hopes that the European Exchange will be more suitable for FurlaS.p.A. in terms of process and organization.

However, FurlaS.p.A. chairman GiovannaFurlanetto said earlier this year that the company did not plan to go public in the near future.

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It is not an accident to throw out the product category of < p > EraldoPoletto.

In 2012, FurlaS.p.A. benefited from the expansion of the Asia Pacific region. The company's revenue grew by 18% to 212 million euros, of which tourism retail revenue increased by 93%, while interest rates, taxes, depreciation and amortization of EBITDA increased by 47% to 25 million euros.

Both revenue and EBITDA are strong. In addition, according to EraldoPoletto, the company has no debt, which gives FurlaS.p.A. enough capital to expand.

EraldoPoletto says that after three years of accumulation, Furla needs to prove itself in a more competitive market.

In addition to the flagship store in Regent Street in London, Furla will continue to expand in some excellent tourist cities.

EraldoPoletto can be seen as a "Silk Road", starting from the best brand market in Tokyo, the capital of Japan, followed by Beijing, Shanghai, Hongkong, Dubai, Moscow, Rome, Florence, London and New York.

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< p > in addition to the expansion of new stores, FurlaS.p.A. has started decorating the world's major stores including London stores since August 2011, and now there are 45, and 25 will continue to be updated in 2014.

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The latest expansion plan of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > Furla < /a > S.p.A. also includes the establishment of a Chinese e-commerce website in 2014 outside the European and Japanese e-commerce websites, in line with the expansion of stores in Greater China.

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According to the relevant data, by the beginning of 2013, Furla had 319 stores in the world, of which 145 were direct stores, and 1290 had sales in 1290 department stores and multi brand boutiques. The export revenue accounted for 76% of the total brand income.

Earlier this year, Furla opened stores in Southeast Thailand, Bangkok, Vietnam and Hanoi, all of which were co developed with the CentralMarketingGroup central marketing group of the Thailand real estate giant CentralGroup central group.

In addition, Furla2013 also entered the India market and opened stores in Mumbai. In addition, the Furla in Indonesia was surprisingly 7 stores opened in the second half of 2012.

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< p > according to FurlaS.p.A., Asia Pacific, especially China and Japan, are the most important growth areas for Furla in the future.

In early February 2013, FurlaS.p.A. announced its joint venture with FungGroup FungCapitalAsia of Hongkong Feng's group, and will add 100 boutiques in Greater China.

The FurlaS.p.A. of the joint venture is a majority stake, and the joint venture has nothing to do with Li&FungLimited (HK:494), a Hong Kong listed companies subsidiary of FungGroup.

The joint venture will manage 20 boutiques in Furla. In August 2012, Furla opened its first new retail concept store in Hongkong.

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< p > EraldoPoletto claims that the Asia Pacific market now accounts for 14% of the total revenue of the group, which is higher than the latest updated data of 13%. The share of the Japanese market is 27%, the single largest market of FurlaS.p.A., the%9 share in the US market, and nearly half the share in the European, Middle East and African markets.

FurlaS.p.A. now has 80% of its revenue from franchising in retail channels, and nearly 300 outlets in major tourist cities around the world. EraldoPoletto said the group will continue to expand its channels in view of the good growth of global tourism sales.

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