Zhang Liang Endorsed "I Am A Buyer", And Vip.Com Launched The Marketing Alliance Of "Double Electric Combination".

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< p > > at the signing ceremony, < a href= "//www.sjfzxm.com/ > > vip.com < /a", it also announced that it will launch a shopping online in the second quarter of the 2014 season and "I am a singer", "I am the buyer", and invited pop star dad Zhang Liang to be the event ambassador.

According to the introduction, starting in January 3, 2014, "I am a singer" will be on the 8 season every Friday at the second season. "I am a buyer" special sale will also start synchronously. Users can enjoy 0.7 discount preferences in activities.

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< p > it is reported that < a href= "//www.sjfzxm.com/" > I am singer < /a > since the first quarter of 2013, it has been widely concerned and sought after by the public. It is 1.77 times the user coverage of happy camp.

In addition, the TV ratings of the last "king of war" were even more amazing.

As of October 24th, the number of network playback reached 940 million, and the amount of network play will also create a new record of entertainment programs.

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Feng Jialu, vice president of vip.com brand and public relations, said that the coverage of online TV shows is far beyond that of TV users. The audience of "I am a singer" just happens to be the target group of P.

This cooperation with music network has launched "I a href=" //www.sjfzxm.com/ "is the online shopping activity of the buyer < /a >". It is another marketing campaign after vip.com's purchase of vip.com domain name after ten million degrees. "Entertainment and selling will also become a new marketing attempt of vip.com in the Internet Era".

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< p > this is the biggest highlight of this cooperation.

"Unlike the pure sponsorship behavior of other brands that are divorced from the interests of consumers, the exclusive rights to broadcast music and the sponsorship of vip.com are most close to consumers, and the opportunity to extend the scene marketing of" I am a buyer "by using Zhang Liang as an ambassador, and resonating with consumers at the entertainment and consumption levels, so as to form a brand cumulative effect.

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