The Profit Of Zhengzhou Department Store Industry Is Difficult To Seek Pformation Pformation

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Less than P, 2013, the days of traditional department stores were not very good.

The market was weak and the growth was slowing. Especially in the first half of the year, the department store industry was gloomy and Zhengzhou department stores were not immune.

However, due to the particularity of Henan's business environment, the performance of Zhengzhou's department stores in the second half of the year was unexpected.

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Compared with 2012, Zhengzhou department stores in 2013 were more aware of the way to go, and merchants accelerated their pformation from various aspects such as management mode, format integration and marketing channels. Under the impact of the industry environment, cost, electricity supplier and shopping center, the company launched the blocking action on its own initiative and sought a new way out for P.

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< p > < strong > earnings will be difficult for Zhengzhou department store to be calm. < /strong > /p >

< p > 2013, < a href= "http://sjfzxm.com/news/index_p.asp" > Zhengzhou department store < /a > experienced a calm "cold winter" period, many department stores in the first half of the year sales situation is not ideal, "eleven" golden week, led by Denis, Da Shang Xin mart, six major large department stores sales in the same period dropped 2.81%.

Under such circumstances, the rental and labor costs of the joint venture have been rising. The rising MALL diversion of passenger sources has made the development of department stores worse and worse.

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< p > however, Zhengzhou merchants have not been in a mess, and have a "steady and steady" effort. In accordance with the planning and strategic layout, they are pushing forward one by one, strengthening their own advantages through management, service, brand and marketing adjustment, keeping abreast of the trend of the times, and finally beginning to usher in the peak season of consumption from the end of October.

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< p > > all the stores have a lot of achievements. In October 27th, the new Zhengzhou Mart store sold 5th anniversary yuan a day for over 200 million yuan. In November 16th, the Denis people's store sold 16th anniversary yuan a day for 320 million yuan. This performance surprised the industry. After the outbreak of the purchasing power of consumers, many department stores in Zhengzhou also made full profits in the "double 11" activities, which made businessmen more confident to fight against the impact of the electricity supplier.

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< p > "in 2013," a href= "http://sjfzxm.com/news/index_p.asp" > e-business < /a > has penetrated into all fields of the industry, and the impact on physical department stores has intensified. But this year, the performance of Zhengzhou department stores seems to be seeking "salted fish to turn over".

Song Xiangqing, executive vice president and Secretary General of Henan Institute of business economics, said.

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< p > < strong > multi party impact business acceleration and upgrading pformation < /strong > < /p >

< p > because a href= "http://sjfzxm.com/news/index_p.asp" > department store < /a > store brand combination, format richness is still relatively limited, homogenization achieves more than 60%, therefore, in the face of the new market structure, the traditional department stores accelerate to pform into an inevitable trend.

In 2013, Zhengzhou department store industry accelerated its upgrading and pformation.

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< p > department store shopping center has obvious trend.

After the normal operation of Wangfujing department store in Zhengzhou, we respect the business development rule of Zhengzhou and provide active shopping environment for consumers.

Similarly, the new world department store, which is also rich in format, has increased the proportion of restaurants on the four floor of the first floor in summer and imported fast fashion brands. Meanwhile, the three and four floors of Zhengzhou Bauhinia department store in the same period were also upgraded.

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< p > the expansion of functional facilities is far from enough. In 2013, Zhengzhou department store also changed itself in terms of "soft power", and embarked on the path of pformation of the whole channel. The Wangfujing department store Zhengzhou store "double eleven" period tested the O2O mode, and the new business mart O2O mode entered the testing stage. Other department stores also indicated that the net would be an unavoidable trend. At the same time, Zhengzhou department store did not use WeChat APP for marketing and promotion, but the daily push way of information had been deeply consumed in consumption habits.

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< p > however, the industry believes that for retail itself, online retailing is much more difficult than traditional retailing, and on the whole, Zhengzhou department stores remain in the form of pformation in terms of full channel pformation. The real core value has not really been reflected in the initial stage of the trial.

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