The Direction Of China'S Independent Brand Development

< p > in the "a href=" //www.sjfzxm.com/news/index_z.asp "2013" China International Brand Development Forum "/a", which was sponsored by the China Council for the promotion of trade and recently organized by Beijing International Trade Promotion Association, China Council for promoting trade issued the "China Business Guide Series - China independent brand development report".

The report points out that the development of China's independent brands is undergoing a "quantitative change" accumulation and will eventually achieve a breakthrough in "qualitative change".

The report points out that with the increase of the expenditure of residents in the middle and high-end consumption areas, the domestic independent brands will gain greater market share and profit margins, thereby supporting their own brands to carry out new technological innovations and brand publicity, thus gaining more consumer recognition and market space and entering a benign development cycle.

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< p > according to Zhao Xiaodi, Minister of Economic Information Department of China Council for promoting trade, the report systematically introduces the development process of China's independent brand building, the beneficial experiences of some industries and enterprises in building their own brands, and the practice and experience of developing independent brands in the United States, Japan, Germany, France and other countries.

China business guide is a traditional information research product of the Ministry of economic information of the China Council for the promotion of trade. For many years, the Ministry of economic information of the China Council for promoting trade has published a series of volumes and comprehensive volumes of ten major industries, such as electronic information, mining, machinery and textile, new energy vehicles and batteries, and China's import promotion manuals.

These survey products systematically introduced the process, policies and investment and trade environment of China's economic development, and played a good role in promoting domestic key industries, promoting industrial pformation and upgrading, helping Chinese enterprises to "go out", strengthening foreign investment cooperation, and achieving trade balance. They have been widely praised by domestic and foreign enterprises.

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< p > Zhao Xiaodi said that the eighteen party proposed that we should implement the strategy of innovation driven development, accelerate the formation of a new mode of economic development, shift the foothold of promoting development to improve quality and efficiency, and form a new competitive advantage of technology in terms of technology, brand, quality and service.

To this end, the Department takes the development of China's own brand as the theme, and compiling the "China Business Guide - China's independent brand development report".

The report is divided into two volumes, aiming at promoting enterprises' brand building and assisting enterprises in brand promotion.

The report is mainly for domestic and foreign enterprises and related agencies. It introduces the development of the independent brands of eight industries such as China's household electrical appliance industry, textile industry, pportation industry and so on, and shares useful experiences of domestic and foreign enterprises and some countries' own brand building. The next volume collects relevant introductions of nearly 400 excellent brands in China.

The report has four characteristics: < /p >

< p > > first, investigation and study is thorough and thorough < a href= "//www.sjfzxm.com/news/index_q.asp" >

The report, < /a >, has thoroughly analyzed the history of the development of China's independent brand. After more than 30 years of reform and opening up, China's own brand has created a rare development opportunity and broad prospect through continuous efforts.

Specifically, the brand awareness of the whole society has been continuously enhanced, and the domestic market environment has gradually improved. Independent innovation has promoted new technologies, and new industries and services have developed rapidly.

Changes in the world's political and economic structure have brought about good opportunities for overseas expansion.

At the same time, the report analyzes the problems and challenges of China's independent brand development from the micro level of enterprises and entrepreneurs, the overall level of regional and market environment, and the macro level of the economic and social system.

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< p > Second, brand case rate selected strictly.

The report, in collaboration with brand experts, selected eight representative brand enterprises from three angles: domestic and international influence, popularity and internationalization degree, and selected a large number of independent brand implementation cases. Through the study of these cases, we summed up the development process, brand concept and brand strategy of independent brands, drawing on the experience of beneficial multinational enterprises.

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< p > Third, international research is in depth.

The report makes use of the representative offices set up by China Council for the promotion of trade in 16 countries and regions, as well as its extensive international resources advantages, and goes deep into the origin of international brands, and investigates the development experience of independent brands in Germany, France, Italy, Belgium, Australia and the United Arab Emirates. Through the study of their own brands, it provides favorable conditions for China to build its own brand and promote the internationalization of its brand.

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< p > Fourth, endorsement of industry and commerce, effective.

The report is mainly composed of the trade promotion system led by the China Council for the promotion of trade, the promotion mechanism of China's own brand building, and the development of nearly 400 local excellent brands recommended by 14 sub committees recommended by Shandong, Hubei, Anhui, Guizhou, Xiamen and so on, with the cooperation of various local trade promotion associations. They are matched with two versions of Chinese and English, and are made into exquisite brochures and CD-ROM.

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< p > Zhao Xiaodi said at the forum that after the meeting, the "a href=" //www.sjfzxm.com/pioneer/ "China Trade Promotion Committee < /a > will sign a memorandum of understanding with more than 300 commercial associations of more than 200 countries. Through these memorandums of cooperation and all kinds of large-scale international conferences, exhibitions and other economic and trade activities attended by China Council for the promotion of international trade, China Council for the promotion of trade will actively publicize and promote China's own brands and enhance the international influence and competitiveness of China's own brands.

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