Tong Yuan: Sniffing Business Opportunities From The Cold Market Of Textile Machinery Market

< p > the market downturn can still achieve the order. If such a boss can be regarded as astute, under the same conditions, the person in charge of the enterprise who can achieve adverse market growth and become a real leader in the industry should be regarded as wise.

Wise entrepreneurs often need a spirit of innovation.

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< p > when asked about the production and marketing of the company's products this year, what are the main customers?

Chu Youming said, < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107102" > Tong Yuan spinning machine < /a > the company mainly produces single yarn sizing machine, automatic high-speed sample warping machine, automatic rapier weaving prototype and air-jet loom, automatic small sample bar warping machine and other small samples.

Overall, the company's production and sales are good this year, and the production orders are now in line until next spring festival.

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< p > this year, the economic operation of the entire textile industry is not particularly good, but some large textile enterprises have good production returns.

Most of these enterprises adopt small batch and multi variety production methods to meet the new demands of the current market.

Although the number of production batches is large, the total value of the products has gone down, but the added value of the unit products has increased.

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< p > the small prototype produced by Tong Yuan company is somewhat similar to this production mode, and the product has the characteristics of small batch and multiple varieties.

In the past, many people thought that the proofing machine was a bad idea, but we thought it was a bright spot in the market.

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< p > Tong Yuan company developed and produced the first automatic rapier loom prototype as early as 2001, and has been fully affirmed by customers. Now the company's diversified textile sample equipment has already had a certain market share and popularity in the industrial clusters of Shandong Lu Tai, China Huafang group, Ningbo YOUNGOR, Hai Lan group, Changzhou black peony, Shandong Binzhou home textiles, Changzhou Hutang color weaving, Guangdong Xintang Xiqiao denim and other places.

The company is not only the earliest domestic enterprise to produce and produce textile samples, but also the most complete variety and specification. It is also the drafting unit of the national standard for sample warping machines, single yarn sizing machines and automatic rapier weaving machines.

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< p > reporter: what do you think are the outstanding features and advantages of the company's products? < /p >

P > Chu Youming: at present, the products of the company are mainly SGA598 full-automatic rapier loom, SGA598 automatic jacquard loom, SGA168 type filament separator and pulp combine machine, small cotton opener, small carding machine, small drawing frame, small cotton spinning frame, small spinning frame, < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107105" > small cotton spinning double twister, /a > spinning sample series, high temperature sample dyeing machine, infrared dyeing small prototype, normal temperature sample dyeing machine, electric dyeing small rolling car and other products.

The common feature of these products is that they are less employed and have a higher degree of automation.

In the past one or two years, due to the fact that the cost of labor has become a major factor restricting the development of many textile enterprises, our company has launched a series of automated small prototypes.

Once these products have been launched, they have attracted the attention of the market, and there are customers who want to buy them.

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< p > as early as 2006, we are optimistic about the market of small sample loom, and we have made certain achievements in this relatively unpopular industry.

At present, we have partially realized the original idea and basically realized the coverage of the whole industrial chain from spinning to weaving to finishing, and became the leading enterprise in this field.

For example, at present, the annual sales volume of loom loom is around 300 units, and the sales share of our company can account for about 3/4, while the market share in Changzhou can reach about 85%. The market share of Nantong area can be estimated to be 90%.

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< p > reporter: every enterprise and unit may only need one or two small prototypes. If so, will the market demand be saturated soon? How to solve it? < /p >

"P": Chu you Ming: we should also say that we are also concerned about this problem. As early as seven or eight years ago, we realized that if we only made one or two products, the market demand would soon be saturated, so we have been keeping an eye on the market and constantly developing new products, and constantly moving the products to the entire textile industry chain.

At the beginning of its establishment, the company mainly produces fabric proofing machines, which have been developing to spinning series and finishing products in recent years.

At present, the company already has the production capacity of the whole textile chain small prototype, and more importantly, we can provide technical solutions for the whole industry chain, including technology, technology, equipment and other issues. We can give relevant suggestions to ensure that the customers achieve the greatest returns.

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< p > we have analyzed potential users and can be broadly classified into three categories.

Some textile enterprises that produce large staple goods are also continuing the old idea of winning in quantity. The products of these enterprises have not changed much, so these enterprises generally do not need to use small sample machines.

Some large and powerful textile enterprises generally choose to buy small sample machines.

This is mainly due to the high value-added products of these enterprises, and the characteristics of small batch and multi variety production. In order to achieve the quality of products demanded by customers, we need regular proofing.

We know that some foreign textile enterprises, if they do not have the proofing machine, but entrust others to make proofs, will cost at least 100 thousand yuan a year.

More importantly, these textile enterprises may also face problems of not timely delivery and delivery.

In addition to the use of sample machines in textile enterprises, we know that some textile research institutes also have many small needs. These proofing machines are generally used for teaching and scientific research.

No matter what the economic performance of the textile industry is, the degree of impact of textile institutions is much smaller. Therefore, textile research institutes are also one of our important customers.

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< p > reporter: what improvements and innovations have been made in the sales and management of the company? What measures have been taken to serve good customers? < /p >

< p > Chu you Ming: this year, in the textile industry's economic operation is not very prosperous, Tong Yuan company has done a lot of efforts in product research and development, and strive to improve the brand awareness of the company's products.

At the same time, many adjustments have been made in the internal management and sales strategy, such as increasing the publicity of products and improving the sales quota.

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< p > because our products have been recognized by customers both in terms of quantity and quality, in many cases, customers come to buy equipment voluntarily.

We have rough statistics. Over 70% of the products that have been sold are customers who come to the house by word of mouth. 20% of the customers are found through media propaganda. 5% of the customers are aware of various exhibitions and activities, and only about 5% are sold through sales personnel.

At the same time, we also promise our customers that the small automatic prototypes, automatic single yarn warping machines and sizing machines developed by Tong Yuan spinning machine company will be delivered to the customers after final acceptance. The warranty period will be 1 years and lifetime warranty.

During the warranty period, we promise to provide perfect after-sales service: the quality problems raised by users, the company will reply within 1 hours. If we need to troubleshoot the site, we will arrive at user units within 16 hours, and can not be repaired within 24 hours.

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< p > > a href= "//www.sjfzxm.com/news/list.aspx? Classid=101112107108" > proofing machine < /a > is a small product in many people's eyes, but also a cold door product, but we have seen new business opportunities here.

The company has sold tens of millions of dollars in recent years, and has achieved an annual increase of 20%.

This year, although the overall operation of the industry is not good, the company is still not affected.

Because the more the industry is in a bad market, the more emphasis is placed on the research and development of new products, the more the need for proofing machines.

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