Analysis Of Chaos And Weakness In China'S Footwear Industry

< p > Tmall double eleven took a year to achieve 19 billion 100 million to 35 billion leaps, which has never had an astonishing speed in the history of Chinese commercial civilization, but 35 billion sales should be seen as a 40% return rate for footwear, which is just a matter of shoe industry on B2C.

China's < a href= "//www.sjfzxm.com/pioneer/" > Leather Association director < /a > Su Chaoying said at the Eighteenth International Footwear Technology Conference: "during the past 25 years, the leather industry has undergone major changes. Shoemaking centers and export bases have been pferred from developed countries to emerging economies, especially in Vietnam, Indonesia, Thailand and China.

At the same time, the global footwear industry is also facing new challenges arising from rising costs, shortage of labor resources, environmental and social responsibilities.

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< p > in the face of these challenges, we have a clearer interpretation of the three major problems facing China's footwear industry in terms of data: < /p >

< p > < strong > 1. Industry growth is fast, but profits are decreasing year by year. < /strong > < /p >

< p > authoritative data show that China produces more than 10 billion pairs of shoes each year, accounting for nearly 70% of the total global shoe making industry. It is the largest footwear manufacturing base in the world and the largest footwear exporter in the world.

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< p > zero survey and statistics of international famous market research institutions: in 2012, China's shoe-making enterprises completed 785 billion 641 million yuan of industrial gross output value, and expected to reach 860 billion yuan in 2013, a total increase of around 10% compared with 2012, and profits fell by about 4%-7%.

In the 2013-2015 year, China's domestic shoe industry sales are expected to reach an annual growth rate of 4 to 11%, of which the network sales market is expected to reach the annual growth rate of 13-27.5%.

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< p > strong > two, export growth, but the number of shoe enterprises has gone bankrupt. < /strong > < /p >

< p > customs data show that in the first quarter of 2011, 2012 and 2013, the total export footwear products of China were 41 billion 720 million US dollars, 46 billion 810 million US dollars and 11 billion 550 million US dollars respectively, up 17.1%, 12.2%, and 27.3% over the same period last year, and the profits fell 3.6%, 4.57%, 6.2% respectively.

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< p > according to the data from the Ministry of Commerce and industry, China's shoe enterprises have been closed off at an average speed of 35% per year, and most of the shoe companies that are not able to compete are facing a critical point of loss, which is largely eliminated by the market.

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< p > < strong > three, < a href= "http://zs.sjfzxm.com/" > shoe industry > /a > loss critical point outbreak < /strong > /p >

< p > supply exceeds demand, the quality of quantity is reduced, the average profit rate of industry is reduced, and the total number of leather shoes in China is reduced by more than 300 million pairs. The shoe enterprises in China do not have absolute leading brands, and have no world-class brand, the concentration of industrial brands is low, less than 12%, the products assimilate among different brands, the technology assimilates, the design assimilates, and the display converge; a large number of regional brands and small and medium-sized brands fail to enter the mainstream shopping malls of the country and meet the bottlenecks of survival and growth; the growth of online shopping sales adds to the traditional solid footwear enterprises, and online shopping accounts for 15.1% of the total footwear consumption.

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< p > in the face of numerous difficulties, the shoe industry in China will be born with new changes.

In 2013, Hengxin venture invested into the shoe industry, with nearly 1000 co operators, more than 3000 distributors, more than 300 monopolistic brands, nearly 1000 close industry customers, and established a wide range of partners with international and domestic manufacturers.

In December 9th, Hengxin venture capital officially announced its position in "the world's largest footwear O2O mall". The ten thousand shoe mall will be launched in early 2014. Within two years, Wan a href= "//www.sjfzxm.com/news/index_x.asp" > shoe mall < /a > will occupy more than 10% of China's footwear market.

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< p > in the next two years, the three pressures from the international and domestic platforms will soon disintegrate these small scale manufacturers. China's shoemaking enterprises will face the real cold winter. While Chinese shoe manufacturers are facing many difficulties, they will also usher in a higher level of development.

China's shoe manufacturers should seize the opportunity, adjust the industrial structure and pform the development mode, so as to ensure the sustainable development of the factory.

In the past, the most urgent thing for manufacturers with regional brands is to establish brand names, direct trains through thousands of shoe mall channels, and find their own position in the healthy industrial chain, otherwise, the outcome left to Chinese shoemaking enterprises must be eliminated or outbound.

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The era of "P" is now coming to an end. The king of the new era has been born, and many Chinese shoe companies are still fighting and losing their way. Let's think back to a few words by Ma Yun, the leader of China's electricity supplier and chairman of the Alibaba's former board of directors, that many enterprises lose their negation of new things and established facts.

The first is because they can't see, the second is because they despise, third is because they do not understand, and fourth is because it is too late.

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