Talking About The Biggest Demand Point Of Clothing Store'S Passenger Flow

< p > < a href= > http://sjfzxm.com/news/index_s.asp > clothing brand > /a > attracting customers into the store is very important for the brand. However, it is the most important thing to let these target consumers to purchase products.

In addition to building the atmosphere of the terminal environment, what are the other technologies that make it easier for you to lock in your target consumer groups and how to analyze your traffic?

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< p > < strong > clothing brand to < a href= "http://sjfzxm.com/news/index_s.asp > > passenger flow analysis < /a > the biggest demand point < /strong > /p >

< p > < strong > 1, accuracy rate < /strong > /p >

< p > for clothing brand, the accuracy rate of passenger flow analysis software is relatively high, < /p >

< p > it is understood that the current passenger flow analysis software on the market can not fully achieve the accuracy rate of 100%, usually achieving 90% accuracy rate has been quite good.

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< p > < strong > 2, merging with ERP system < /strong > /p >

< p > at present, many clothing brands have adopted ERP software in operation. When adopting the passenger flow analysis software, it is very hoped that these software can integrate well with the previous ERP software. Through this integration, it can reduce the overall operation cost and improve the work efficiency, which is very important for the clothing enterprise to improve its overall competitiveness.

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< p > < strong > what can passenger flow analysis software bring? < /strong > /p >

< p > for clothing enterprises, what can the passenger flow analysis software bring to it? Mr. Xia Yu, marketing director of Wuxi Hui eye electronic technology company, introduces to the clothing store that passenger flow analysis software can achieve many functions, and is relatively suitable for fast fashion brands and large scale shops. Its main functions include: < /p >

< p > > strong > A, check whether the display is welcome < /strong > /p >

< p > for clothing shops, goods are the focus of display. < a href= "http://sjfzxm.com/news/index_s.asp" > display < /a > is the means of selling the atmosphere of the store. The space designer is the stage of performance, and the combination of the three can become a perfect performance.

Using passenger flow analysis software, according to the passenger flow data, we can clearly see which areas have more passenger flow. In this way, according to the passenger flow data, we timely adjust the deployment of shop display and personnel, so as to provide convincing for your decision.

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< p > strong > B, check the brand success < a href= "http://sjfzxm.com/news/index_s.asp" > shop "/a".

< p > if the brand opens a new store, the passenger flow analysis software can check the passenger flow in the store and analyze the number of passengers needed to achieve the balance of payments, such as analyzing the shops that invest 1 million, and how many passengers need to attract every day to meet the profit.

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< p > < strong > C, help store positioning rent price < /strong > /p >

< p > through the statistics of passenger flow in different regions, we can help the shopping malls to determine the rental price level of counters and shops objectively and avoid the loss of reasonable rental income.

The same applies to shopping malls, and how much rent should be made, and how many passengers should be attracted every day to make profits.

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< p > < strong > D, help new shop opening location < /strong > /p >

< p > for the brand, if the new sub store is taken over, the passenger flow analysis software can help investors to analyze what kind of store should be opened through the flow of people here and age.

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< p > < strong > E, check the flow rate and conversion level of each store < /strong > < /p >

< p > to check the flow rate and conversion rate of each store, compare the similar shops, identify the business opportunities that can be improved.

Compare the sales performance of new and old stores, analyze the existing problems in the management of stores in conjunction with a number of KPI indicators (passenger volume, conversion rate, average store time, etc.), and put forward strategies and suggestions for substantive problems.

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< p > for a brand dealer, the plan and promotion plan of < a href= "http://sjfzxm.com/news/index_s.asp" > marketing < /a > is reasonable. We can not give a quasi /p from the turnover alone.

< p > strong > F, passenger flow statistics can provide accurate positioning for brand promotion and marketing strategy < /strong > /p >

< p > for a brand dealer, whether the marketing plan and sales promotion plan are reasonable, we can not accurately judge whether the activity will achieve the expected effect simply from the turnover. The passenger flow statistics here is particularly important, which can help businessmen conduct detailed analysis.

Looking back at the long-term accumulation of passenger flow statistics, we can help us locate and customize brand promotion activities more accurately and maximize the interests of businessmen.

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< p > < strong > future passenger flow analysis software < /strong > < /p >

According to Mr. Xia Yu, according to Mr. P, the company has successfully developed the third generation system, and added a face recognition system on the previous basis. It will record the customers' image. If consumers first come to the mall, the store will remember according to the face recognition system. When consumers visit stores third or fourth times, the system will automatically prompt that any consumer purchases 3-4 times, indicating that the desire to buy is very strong. The system can remind the salesperson that the consumer is the focus of sales.

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