UNIQLO Will Open The Biggest Flagship Store In Southern China In Guangzhou In 2014.

On the same day that UNIQLO won the "ten marketing event Award" in the 2013 China Marketing ceremony, it opened 247th Chinese entities stores in Guangzhou's "Sun Xintiandi". Then, Xuzhou Yunlong Wanda Plaza and Luoyang Jianye triumphant Plaza store will open in December 6th and 7 respectively. Guangzhou Victoria Plaza will also open Southern China's largest and China's second largest UNIQLO flagship store in spring 2014. < /p >
Less than P, the global flagship store with a total area of 5000 square meters is located in Victoria Plaza, Guangzhou. This undoubtedly reveals the important signal of UNIQLO in Southern China market. "UNIQLO has more than 850 stores in Japan, with annual sales of about $6 billion 630 million. The population of Guangdong is almost the same as that of Japan, with more than 100 million people, but there are fewer than 30 shops in Guangdong. " Pan Ning recently revealed in an exclusive interview with the media that in the future, we plan to open 80 to 100 new stores a year in China, and Southern China is a key area. However, in the current stage of "a href=" //www.sjfzxm.com/news/index_c.asp "> /a" M "," M Ango "," E sprit "and" agogue ", and so on, are the fast fashion enterprises closing up in the current stage, will such a large-scale shop opening plan become the nightmare of UNIQLO?
< p > up to now, the layout of UNIQLO's outlets in Guangzhou and even the whole country has exceeded more than 130 ZA R A, about 150 H & M, and G, A P and other international fast fashion brands. "We also want to have more stores in China. It is expected that by 2020, the total number of UNIQLO shops in the Greater China market (including mainland, Hongkong and Taiwan) will exceed the Japanese market, reaching 1000, becoming the largest retail market of the brand." < /p >
< p > however, since 2012, ZA RA, GA P and other brands have also accelerated the layout of the Chinese market. At the same time, Forev-er21 has entered the mainland market in a high-profile manner. H &M sub brand M OnKi and COS also confirm that they will open stores in mainland China, while T opshop will cooperate with fashion boutiques to explore the mainland market. At the same time, M Ango, Esprit, agge and other first fast fashion brands stationed in China continue to pass the news of closing stores and withdrawing stores. At the same time, China's retail property rents are rising all the way. According to the first Taiping Davies statistics, the average rent of the first floor shops in large shopping malls in Guangzhou has been skyrocketed to 1170 yuan / square meter / month. Will the success of this "horse race enclosure" also push up the ratio of Treasury sales ratio and debt ratio of UNIQLO, and enter the "shop trap"? < /p >
< p > > therefore, < a href= "//www.sjfzxm.com/news/index_c.asp > > UNIQLO > /a > decide to return to the most original starting point: enhance efficiency and ensure one hundred percent profit per branch." Pan Ning said. One industry insider told Nandu correspondent that in China's fast fashion world, the efficiency of UNIQLO is about 40 thousand yuan, ranking at the top of the list. The ZA RA has a flat effect of about 30 thousand yuan, while the local brand Metersbonwe is 20 thousand yuan. According to the latest annual report of fast forward group, UNIQLO Greater China (including China, Hongkong and Taiwan) has a profit of 13 billion 500 million yen, accounting for 74% of the total operating profit of overseas UNIQLO. In the nearly saturated local Japanese market, UNIQLO business grew sluggish and operating profit decreased by 5% compared with the same period last year. < /p >
< p > [dialogue] < /p >
P: < strong > media: along with the development of cities, the cost of China's first tier cities is rising, but UNIQLO still needs to open a large store in big cities. Why? Is it laying the groundwork for "product price increase"? < /strong > /p >
< p > > a href= "//www.sjfzxm.com/pioneer/" > Pan Ning < /a >: the north, the upper, the broad and the deep are highly internationalized cities, have strong commercial radiation ability, and have born a certain number of middle class, these people's income grows rapidly, just coincided with the brand positioning of XXX group's brand. At the same time, we hope to make the brand image and service of UNIQLO do well. The SK U of UNIQLO is as many as 1000, so we need to put so many products, and the single store area is at least one thousand square meters. < /p >
< p > < strong > media: recently there is a rumor that UNIQLO will mark the price in the way of "price plus tax", which is not to raise the price. < /strong > < /p >
< p > Pan Ning: This is a misunderstanding. The Japanese government has decided to raise the consumption tax rate from 5% to 8% from April 2014. Tax increases will inevitably push up the operating costs of enterprises. In order to facilitate consumers' understanding, UNIQLO decided to implement a new price system in the Japanese market. But in China, we want to control the rise of commodity prices as far as possible, and there is no price increase plan at present. < /p >
< p > < strong > media: the consumption habits of Chinese consumers are changing, and more and more high-quality products are being sought. How to control quality when UNIQLO products are produced and sold at a fast speed? < /strong > < /p >
< p > Pan Ning: every year, 600 million "Ma D E in China" UNIQLO single brand goods are exported from China to all parts of the world. The 600 million commodities were completed by seventy or eighty Chinese foundries. They grew up with UNIQLO, from the township labours labeled "low price labels", to enterprises that could represent China to the world. In this process, UNIQLO will send an old craftsman in every Chinese foundry to instruct the factory to finish the quality control. < /p >