Haining Aims To Build China Leather City

In August 4, 2008, in the 798 workshop of the famous design and creative base in Beijing, an Olympic Beijing.

Fashion China rises in Haining.

Snow leopard 08 - 09 autumn and winter fashion leather press conference is being held.

Hu Dong and Wang Min, the famous models, have taken the eight themes of "flying pictures" and "colorful fur".

As a show of cooperation with the cultural activities department of the Olympic Organizing Committee, Haining leather has attracted the attention of top fashion media including France fashion center.

Wang Xinyuan, a famous fashion designer in China, commented: "Haining is the vane of Chinese fur fashion."

This is the largest leather enterprise in China, Carson, China's largest five star leather professional market, the national AAAA level scenic spot China Leather City, there are Chinese famous brand, China famous brand snow leopard leather, China famous brand Mmonu fur coat.

Here is an average of 13 seconds, the birth of a fur coat, an average of 3 seconds, the output of a ticket holder, an average of 48 seconds, to make a cow leather sofa cover.

Haining leather industry has total output value of 17 billion 700 million yuan in 2007, and has achieved "China leather capital".

Four times, the government has made great efforts to create advantages of zero resource economy and leather industry, which is a traditional industry in Haining.

The Haining tannery, founded in 1926, is the first tannery with modern industrial significance in the history of leather industry development in China. It has a history of 82 years.

The first board: let go of all-round development.

The leather industry in Haining rose in 1984, and entered the rapid development period in 1992.

At that time, the municipal Party committee and the municipal government decided to cultivate the leather industry as the leading industry. Many people were worried that Haining would not produce pigskin, sheepskin and cowhide. The initiative of leather materials was in the hands of others, and the development of leather industry as the leading industry was not strong enough.

However, after investigation, it is considered that Haining has the development of leather industry technology and talents, so the "four wheels together" will not only encourage the development of collective owned and township enterprises with public ownership, but also allow private and private enterprises to set up leather goods factories, so as to form a vigorous development of leather industry in the city.

Second board: build Zhejiang leather garment city.

In December 19, 1993, the Zhejiang leather clothing city, with a total investment of 90 million yuan and an area of 33 mu, formally laid the foundation across the HanNing Railway Station square of Shanghai Hangzhou railway.

In September 22, 1994, the largest leather clothing market opened in the country.

But at that time, the enterprises had their own sales channels, the products were very good sales, and they were afraid of being copied by others, and they were not willing to enter the market.

The government has made mobilization and concessions before entering many brands.

Third board: create Haining China skin science and Technology Industrial Park.

In December 1999, a new industrial area was developed in the northwest of Haining. For many years, leather products, leather goods, sofa, bags and other industries were gathered, and the development area was 700 mu, forming 1 million production capacity of leather garments and 8 million pieces of leather products.

Fourth Board: in October 2004, when the old city business was very prosperous, the Haining municipal government withstood pressure and decided to expand the new city of leather city in Haining.

In October 18, 2005, Haining China Leather City successfully moved into the new city, and the old leather city was no longer open.

The first phase of the new town is 180 thousand square meters, with 1300 shops, and a street in the market.

It has become the largest leather market carrier in Asia in the shopping environment.

Haining China Leather City has also implemented a two phase project with a total construction area of 450 thousand square meters, and has successively built the raw materials market, shoe Plaza and Haining cowboy town of China Leather City.

In 2008, the headquarters economic zone consisting of 70 buildings was being built.

Small town is also fashionable: spare no effort to promote brand and fashion culture. Since 1994, Haining has held a leather Expo every year. This year is the fifteenth session.

Starting in 1997, annual "leather logo Cup" national leather garment design Grand Prix and the fashion trend Conference on leather clothing were held.

In 2003, the "Haining night" fashion leather conference was held in Shanghai.

In 2004, 10 cities opened leather carvage cars and held "Haining leather fashion Wanli".

In 2005, the 2005 China Fashion Trend Conference was held with CCTV.

In 2006, a series of "Fashion China" activities were held.

In 2007, a grand theme event was held in the 5 canal cities of the Grande Canale and Haining leather fashion wind.

Now, international giants like Danish fur will spend 300 thousand yuan on a gold advertising position in leather city.