The Five Brands Of The Company Are Ready To Fight For Double 11.
The online women's wear brand says that the five brands of the company can participate in the double 10 this year. "The happiest thing is to see the growth of the brands in the city, the city in the pool, the angel city and the LadyAngel," said Tang Dafeng, founder of the company.
Tang Da Feng It is said that the five brands of the two brands are ranked more comprehensively, so this time they can all enter the double 11 main venue. It is reported that angel city has just opened shop in Tmall this year. Now it ranks the top 7 and 8 in terms of brand index and commodity collection number. LadyAngel is also ranked in the dozen or so places. It is located in the top 30 places. The double eleven, split the silk and silk, hoping to get all the five brands to get through, so that consumers can understand the richness of cracking and silking.
Previously, cut silk into pieces for writing letters We have been making internal integration of new brands, and the group has made great adjustments in terms of organizational structure, warehouses and channels. Nowadays, different brands are different designers who are responsible for product development and design, and supply chain has different components. The operators of the new brands will be drawn from the original teams, and they will also take a big co-ordination. When it comes to the smooth integration of new brands and the rapid improvement of ranking, Tang Feng's excitement is beyond words.
Tang Feng revealed that last year, double eleven, split 30 million as the initial goal of sales, the result of sales of more than one hundred million. This year, we did not regard the sales ranking as the goal of double eleven. Instead, we hope to make the five brands well, and the sales volume is expected to double.
The value of the angel city is one hundred million, the minimum sales target set by the brand leader is 50 million, and 60 million, 70 million, 80 million and other gradients are set. The overall value of the group is 400 million to 500 million.
" Clothing category Businesses should not be crushed by inventory. They should think more in the long run. In the double eleven, what I am most concerned about is the availability and supply chain. Tang Dafeng said that sales can not be put on just one day, but double eleven is an opportunity for business learning teams to collaborate, control and maintain good conditions. We should seize this opportunity to enhance our capabilities and promote healthy development of enterprises.
During the double eleven period, 200 or 300 new brands will be introduced, and the new brands of other brands will be more than 100. The sale of products will definitely give back to the old customers, so that users can get real benefits, and the new cost and profit will be balanced.
Tang Dafeng believes that double eleven itself is a brand, and now the brand influence is growing. Tmall's double eleven must have many considerations. From data integration to other aspects, progress is made every year. The most important thing is that Tmall's mechanism is transparent and data sharing. This transparent and fair environment provides businesses with room for self improvement and improvement.
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The famous Chinese designer brand, founded in November 2006, is one of the most authentic creative forces in China. Clothing extends the love and expression of color, nature and emotion in human culture, and shares the joy of inner life. As a well-known brand of Amoy brands, crack and silk have been developing rapidly in the past 2 years.
It extracts elements from the intuition and collision consciousness, and brings together the marginal culture's manual, form, color and status, so that all kinds of energy can take effect at this time, and then recombine them, create new languages from the old language, reflect the structure of our dreams through designer's creative symbols and expression, discover our hidden memories and express our internalized experience, so that we can no longer simplify the future with aesthetics, nor will we comb out the present with the fashion, but rather restore our true life with our lives, and seek a way of reconciliation for those in the rapidly developing science and technology society, acting on the damage of our collective consciousness.
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