Foreign Luxury Goods Or Internet Marketing

Less than P, as long as a shop opens on a commercial street in China, it can be expected that the day of stable sales of "a href=" //www.sjfzxm.com/news/index_c.asp "foreign brand" /a "has passed." (Metro) (Metro) acknowledged this week this week, and the company confirmed that its electronic products retail pilot in Shanghai failed. Metro announced that it would abandon the plan to open more than 100 Media Markt electric stores in China in the ten years. < /p >
< p > apart from the largest listed retail group in Germany, there are also some well-known Western brands that failed to open up the situation in China, including Best Buy, Home Depot of American home building materials retailers and Barbie (Bobbi). Even some brands that have long been recognized as good at developing the Chinese market, such as KFC Yum Brands, the largest foreign restaurant operator in China, have recently suffered setbacks. < /p >
"P > Jacques Roizen, Alvarez & Marsal, a corporate restructuring professional company in Hongkong. He said, "the challenge lies in what happens when reality changes. The new reality is that unsustainable growth is no longer able to cover up the defects of foreign retail businesses". < /p >
< p > therefore, the major brands have stepped up their marketing efforts in China, especially in Internet advertising. < /p >
< p > according to the data released by Ai Rui consulting, the scale of China's Internet advertising market has surpassed 50 billion orders in 2011, exceeding the scale of newspaper advertisements. In 2012, the scale of China's online advertising market reached 75 billion 310 million, an increase of 46.8% over the previous year. It is estimated that online advertising will reach 100 billion scale in 2013, approaching the scale of TV advertising. < /p >
< p > new media era, luxury goods < a href= "//www.sjfzxm.com/news/index_c.asp" > brand marketing < /a > can we effectively use the budget to achieve the same exposure rate? As digital media has entered the mainstream, brands will increasingly rely on digital media digital means. In the process of budgeting, digital must become part of the overall integration of media planning and procurement, and can not wait until the budget is finalized. < a href= "//www.sjfzxm.com/news/index_c.asp" > digital marketing > /a > high reliability, effective measurable and directly oriented to audience is another cost-effective alternative to traditional media. < /p >
It is hard for luxury brands to reach consumers' consumers through print media or TV advertisements. P More and more new media are being used in luxury marketing. < /p >
P, Daimler, is promoting its Smart vehicle on micro-blog website in China. Apple (Apple) will provide the installment plan for iPhone: these two signs indicate that foreign retailers in China are exploring new ways to attract Chinese consumers who no longer blindly worship foreign products. < /p >
< p > although luxury brand marketers are behind in digital marketing compared with peers in other industries, they moved faster towards digital marketing in 2012. Rich media, social media, mobile media and video were among the fastest growing areas, but the announcement declined. < /p >