Qingdao: Luxury Goods Are Facing A "Sales Crisis"

< p > limit the "three public consumption" and "stop eating and drinking wind" and a series of "luxury orders". So far, the luxury consumer market in Qingdao has suffered a more severe "cold current" than the 2008 economic crisis.

In recent days, reporters visited and investigated the major luxury consumption places in the island city, and learned that the "luxury restriction" pushed the luxury consumption to a "a href=" //www.sjfzxm.com/news/index_c.asp "sales crisis < /a >" cliff, while the most frequently used "contact human" list and brand package were the first to bear the brunt, and sales dropped by more than three or four.

At present, most of the goods in the luxury shopping mall of the island are priced at more than 30 thousand yuan. Most of the customers are "just trying not to buy", and the whole shopping mall is like a fitting room.

< /p >

< p > < strong > customer is not as good as /strong > /p >

< p > over the past few days, reporters have visited Hisense mall, sunshine department store and other luxury brands with more concentrated shopping malls. The most direct feeling is that customers are not as good as salesmen.

On the 4 day, the reporter came to Hisense square and found that although the shopping mall was shining brilliance under the lighting, the luxury jewelry brands, watches and bags were shining brilliance, but there were few customers who really shoppers in addition to the brand names.

< /p >

< p > "from the beginning of this year, the number of visitors in the field is astonishing."

For the reasons, the staff said, the most important thing is to be affected by the policy, "crack down on" three public consumption ", prohibit the policy of" eating, drinking, giving gifts "and so on.

< /p >

< p > sunshine department store's luxury brand concentration is slightly lower. On the 5 day, the reporter walked into the shopping mall and found that the volume of the public consumption area is not bad, but several luxury brand counters are also cold and clear.

< /p >

During the visit, reporters learned from the sales staff of several brands that sales of luxury goods dropped sharply after the "luxury restriction", and the list of the most influential was p.

"The higher the price, the more severe the sales fall. Generally speaking, there is little influence on the list and the name package below 30 thousand yuan. The number of people who buy more than 30 thousand yuan is less, and generally speaking, the sales volume is reduced by three or four."

Shima Kichi luxury dealer told reporters that the big luxury stores are now like "fitting rooms".

< /p >

< p > < strong > > limit the luxury goods into luxury. < /strong > < /p >

< p > "a year ago, the difference was so great that policy affected the whole industry."

In the industry, Ms. Zhang told reporters that a series of "luxury restrictions" directly entered the "cold palace" of luxury consumption.

< /p >

"P" seems to be able to find some answers in a recent Asian luxury outlook report.

According to the report, the Chinese government's impact on gifts and consumption has affected the luxury consumption of Chinese consumers worldwide. The growth rate of China's luxury goods market has decreased from an average of 30% in the past year to 8% in 2012.

< /p >

In China, the "cold winter" has led to the stagnation of luxury brands in China, and the number of international top luxury brands including Louis Vuitton and Gucci in the first half of this year opened up only 25 stores in mainland China, including 4 new stores opened by Gucci, 5 new stores opened by Gucci, 2 new stores opened by Dior, 1 new stores opened by Hermes, Armani opened 3 new stores, Prada opened 4 new stores, Chanel opened 1 stores, new stores opened 2 stores, new stores opened, and Tiffany opened new stores. In the "P" survey, the reporters also obtained materials from the luxury goods Agency of the island city, showing that in 2013, < a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a >

< /p >