China's Luxury Goods Report 2014 Pointed Out That Demand For Luxury Goods In China Is Still Strong Next Year.

< p > the research report was jointly released by Rhodes, a global famous market research group and one of the largest independent public relations companies in the world, on Tuesday. The sample is from 1800 consumers who want to buy luxury goods from mainland China and Hongkong. The average annual household income in mainland China was 290 thousand yuan, while the average family age in Hongkong area was a href= < //www.sjfzxm.com/news/ > income < /a > HK $970 thousand. < /p >
Chinese consumers' preference for overseas consumption is strong. They tend to buy watches and drinks in Europe and buy jewelry, leather goods, handbags and advanced cosmetics in Europe, P said. Only those products that need to be tried, such as shoes and clothes, tend to buy in Hongkong. Local market sales staff lack knowledge and unsatisfactory customer service, making consumers preferred overseas shopping, and 92% of Chinese consumers are not satisfied with brand services in the local market. < /p >
"This change is not surprising," says Shou Yu Ying, managing director of P public relations in China, Rhodes. As the market matures, Chinese consumers begin to understand and understand more luxury goods and knowledge. They are looking for a brand experience that can really match their growing expectations. < /p >
< p > she also pointed out that this year's mainland respondents have a distinct change. Quite a few a href= "//www.sjfzxm.com/news/" > consumption < /a > are happy to buy the unique products that mainland can not buy, which has brought a new test to those big brand luxury companies. < /p >
< p > the report said that although the brand stores are still the first place in mainland China and Hongkong region, the interest and confidence of consumers in luxury shopping online shopping is worth paying attention. 34% of mainland China's 36% and Hongkong respondents expressed willingness to buy luxury products online. < /p >
< p > trust is one of the key factors for the success of the network < a href= "//www.sjfzxm.com/news/" > shopping > /a. 52% of the respondents in mainland China said that discussions on friends and social media were the criteria for judging the integrity of e-commerce websites, while 31% of the respondents in Hongkong area trusted more from the third party's professional certification. < /p >