The Survival Way Of Shoe Enterprises Under Adverse Circumstances

< p > after losing about 6000000 yuan for 3 consecutive years, the owner of Mr. a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > owner Zhang simply shut down the factory opening trading company. The largest female shoe manufacturer in Asia took the pfer strategy and pferred the processing links to the low cost of labor in the interior and Africa.

The market environment and the change of industrial structure bring about an unfavorable situation. Individual shoe companies are seeking a path of pformation in the throes of pain.

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< p > > for this reason, Zhang Huarong href= "//www.sjfzxm.com/news/index_c.asp" > Asian Footwear Association < /a > chairman, Mr. Zhang Huarong proposed to make use of the advantages of the third industry to serve the manufacturing industry, so that Chinese shoemaking enterprises can get rid of the difficult situation together.

Zhang Huarong and others invest in the construction of the world footwear headquarters base project is such a pformation and upgrading platform, in addition to providing the world's leading shoemaking technology to domestic enterprises, will also create a platform for the export of domestic footwear industry.

In addition, the base will also realize seamless docking of footwear industry chain through shoe industry, talent, business finance, information service and so on.

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< p > < strong > > under the adverse circumstances, shoes enterprises want to go through the winter. < /strong > < /p >

< p > by the end of October, the director of the Dongguan foreign trade and Economic Cooperation Bureau met with netizens in Dongguan's local web portal to answer questions.

Qiu Guohui, who opened a shoe factory in Dongcheng, told his confusion on the Internet.

"Company orders processing mainly, products are mainly exported to North America and Europe.

Facing fierce competition in the market, we hope to expand the electricity supplier field and open up the domestic market, "Qiu Guohui said." but the reality is very difficult. I hope that the government can guide and publicize the electricity providers and other aspects so that the traditional manufacturing industry can really understand this piece and take some detours to survive.

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< p > compared with Qiu Guohui's confusion, Mr. Zhang's practice in Houjie's factory was more thorough. After paying off his debts, he shut down the factory and opened a trading company.

According to Mr. Zhang, the practice of pforming shoe factories into trading companies is not a minority in Dongguan's shoes industry. There are 8 of them.

The advantages of this way are: first, we can preserve our strength; secondly, we can continue to take orders.

The main point is that we can continue to maintain a place in the industry.

He believes that in the second half of this year, more and more shoe factories will change their way of existence.

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< p > small businesses change trading companies, big enterprises choose more production lines to move outside or shrink the scale of operation.

The Dongguan Taiwanese Investment Enterprise Association once conducted an investigation into the small and medium sized shoe enterprises in Houjie, Dongguan. Its chairman, Xie Qingyuan, said that last year some Taiwanese shoe factories in Houjie began to implement the contraction strategy, and even the shoe factories contracted thousands of people to more than 1000 people.

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< p > < strong > construction < a href= "//www.sjfzxm.com/news/index_x.asp > > shoe industry < /a > 2.5 industry mode < /strong > /p >

In the market share of the world's annual demand of 15 billion pairs of shoes, P made more than 10 billion pairs in China.

With emerging economies such as Vietnam and India rapidly developing the footwear industry with the advantages of low human resource costs, and the rise in local costs, the share of China made has declined rapidly.

The environment has changed, but most shoemaking enterprises who have been buried in OEM for a long time, because of low management level and poor design ability, are very vulnerable to market risk and can only lose money or fail.

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< p > "only by virtue of the strength of shoemaking enterprises, it is impossible to reverse such a change in the industrial structure and the market environment". Zhang Hua Rong said that we must take advantage of the strength and superiority of the third industry to undertake and cooperate with the second industry and reverse the passive situation of the shoemaking industry.

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< p > Zhang Huarong defined this mode as the 2.5 industry mode.

To this end, he invested in the world shoe city of Dongguan to create a large-scale commercial project - world footwear headquarters base.

Zhang Huarong said that as a platform for pformation and upgrading, the first step is to provide domestic enterprises with the world's leading shoemaking technology and build a platform for the export of domestic footwear industry.

In addition, the base will also gather through the footwear industry, talent, business finance, information services and other aspects, so as to achieve seamless docking of the footwear industry's whole industrial chain.

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"P > platform, is the company recognized?" the world footwear industry headquarters is a good thing for the industry, its platform is higher and its influence is greater. It has a very good role in promoting big brands and attracting new brands, "Qisheng shoe boss Yin Jiqi told the Yangcheng Evening News reporter.

Yin Jiqi said that although this year's shoe industry orders are not optimistic, the profit is not very good, but the shoe industry headquarters of the completion of the project will undoubtedly injecting a strong heart for the industry, their company will seriously consider whether to set up offices in the headquarters base.

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