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"Double 11" Insider: Online Shopping Half Off Clothes Are In Short Supply.

2013/11/5 19:33:00 191

Double 11 Online Shopping Half Off Costumes Stock Goods

"double 11" is mainly based on previous products, supplemented by a small number of special contributions. The products of online stores are smaller than those of offline stores, most of which are stagger. A high level Limited by Share Ltd of the nine Mu Wang recently admitted in an interview with reporters. Fujian seven wolves industrial Limited by Share Ltd top executives also admitted to reporters, "double 11" 50 percent off goods mainly based on inventory. 
 Qiu Jing, Secretary General of Xiamen online retail association, replaced the "stock" with the word "< a href=" //www.sjfzxm.com/news/index_c.asp "> season change < /a >. He said, "for the clothing category, the" double 11 "50 percent off will definitely involve the change of season, but it will maintain a relatively new proportion. In addition, there will also be some popular products, which are commonly known as explosions in the industry to guide traffic, and the profits from these loans are very low, and the proportion will not be too great. 
 "double 11" become part of the inventory clearance channel .
 the top seven wolves told reporters that for the online business, the fourth quarter's performance was worth the first three quarters, while the fourth quarter's performance was mainly "double 11". The importance of "double 11" is self-evident. 
 however, many eyed consumers can always find clothes in different seasons, such as spring, summer, autumn and winter. Summer shorts are covered with thick stockings, summer shirts and long sweaters, and summer girdles are in a href= "//www.sjfzxm.com/news/index_c.asp" > Mao skirt < /a >. Inventory goods in Tmall's many brand shop suddenly changed, and became winter fashion single product. As a result, in the time of cooling the whole country, online inventory clearance war is becoming more and more intense. 
 the top seven wolves told reporters that for the "double 11" company, the company regarded "double 11" as the channel to clear inventory, and also the company was a brand strategy. As for the seven wolves, in 2009, the first year of "double 11", we really regarded "double 11" as a channel for clearing goods. However, "now more strategies are adopted, and consumers' preferences can be understood through the Internet and background data analysis, so as to adjust the brand style." 
 online shopping < a href= "//www.sjfzxm.com/news/index_c.asp > > 50 percent off dress < /a > to distinguish whether the new product /p >
 Qiu Jing said that businesses now use more "network special contributions" to balance the interests of online and offline businesses. In order to balance the conflict between the two channels on line and offline, most businesses adopt product differentiation to avoid duplication of goods in different channels. Online channels mainly sell entry-level and classic products, including some of the old ones sold in previous years, while the offline ones are biased towards high-end, personalized products. 
 "50 percent off of inventory goods, and the promotion of department stores at the end of the year can be lower than this." A mainstream department store in Fuzhou said. 
Xiao P, a senior online shopping person in Fuzhou, also reminds consumers that they must pay close attention to whether they buy online or in physical stores. "3C products participating in the" double 11 "promotion will not play 50 percent off, will only give certain concessions. And clothing, shoes and hat household products, if sold at 50 percent off of the original price, we must see clearly whether new products or old ones in previous years. If they are old ones, then they may be more expensive than offline stores.