The Textile City Can Still Maintain Stable Growth And Radiate New Vitality

The calendar of 2013 has quietly turned over three quarters. The report card of China Light Textile City shows that the turnover has increased at a high level and the trade is active: the turnover in the first three quarters reached 70.208 billion yuan, up 13.8% year on year.

As a nation spin As the leader of the professional market, the base of turnover has been very high. In recent years, the international market economy has recovered slowly, and the competition in the domestic market of the same kind has intensified. In the eyes of many industry insiders, the textile city can still maintain a stable growth, which is hard won.

"On the one hand, it benefited from the guidance of the relevant government departments, on the other hand, it also benefited from the efforts of the operators themselves," said the relevant person in charge of the Light Textile Urban Construction Management Committee. Since this year, the competent department has focused on promoting the secondary entrepreneurship of the light textile city market, and promoted the "three strengths" of the whole light textile city market - creativity, cohesion, and combat effectiveness by improving the "three strengths" of market managers - execution, service, and responsibility, so as to make the traditional market glow with new vitality.

"Full of the world" enters Wuhan Hanzheng Street

On September 28, the sun shone brightly on Xinhanzheng Street in Wuhan. For many years, only the traders from Wuhan Hanzheng Street came to the Light Textile City to purchase. On this day, the merchants of China Light Textile City brought fabrics into Wuhan New Hanzheng Street for the first time. Inside and outside the market of Xinhanzheng Street, there is a message that "Across the World: China Textile City - Hankou North" clothing The red banner of "Matchmaking Conference of Fabric Production and Marketing" and the lively atmosphere on the spot attracted many garment buyers and fabric dealers from Hanzheng Street to attend the conference.

This is the fourth time since this year that the China Light Textile Urban Construction Management Committee has organized a "global" docking conference. I heard that enterprises in Wuhan Textile City showed great enthusiasm. In their view, this was one of the earliest professional textile markets in China, and also a target customer of China Textile City. For many years, Wuhan's textile fabric merchants have been purchasing fabrics from the Textile City and become the secondary wholesalers of the Textile City.

"In the past, we could stay at home and wait for the windfall. But now, the market is diversified, so that there are more and more channels for textile trade. Only by going out, becoming a trader and strengthening exchanges, can we better serve customers and expand new markets," said a cloth trader.

"There must be our teachers in a three person trip. We can learn a lot from exchanges among our peers in terms of enterprise management, product development, fashion trends, etc." said Ma Guoshui, general manager of Shaoxing County Zhibo Textile Technology Co., Ltd., who is now in the transformation and upgrading period of the industry, understands and combines the development trend of the industry, so as to guide ourselves to better innovation and development, It is the basis for further development of the enterprise.

Shou Lumin, deputy director of China Light Textile Urban Construction Management Committee, told reporters that there were many enterprises that applied for the matchmaking meeting at that time. After screening, 28 enterprises and operators whose scale and products were consistent with the local market were selected. "Before every" Global "matchmaking meeting, enterprises will be asked for their opinions. This Wuhan matchmaking meeting has a large number of applicants, which shows that people attach great importance to the Wuhan market." Shou Lumin said that "Global", as a brand matchmaking meeting organized by the China Light Textile Urban Construction and Management Commission, is increasingly concerned by Shaoxing fabric enterprises and clothing enterprises all over the country.

The pressure of sustainable development of the textile city is particularly

In fact, the cloth merchants in the textile city have always been at the forefront of the market. In recent years, the instinctive sensitivity of the merchants has made them realize that business is becoming more and more difficult: in the past, the textile city market was a seller's market, and as long as the fabric was produced, people would want it; But now, only new, good, special and excellent fabrics have a market, and they will "shout".

According to industry insiders, first, the international economy is recovering slowly. As a professional textile market with a high degree of export-oriented, the demand of European and American markets is still weak, and the growth rate of foreign trade in the market has narrowed year by year, down more than 20% from the peak period of foreign trade; Second, it is more difficult to expand the market. The domestic textile industry has lost its original price advantage due to the increasing labor and production costs. The emerging textile base in Southeast Asia has also begun to share the share of the textile city. In recent years, the average annual growth rate of textile orders from Europe and the United States in Vietnam and Bangladesh has been more than 15%; Third, the competition in domestic similar markets has intensified. There are 776 textile markets covering an area of more than 10000 meters, with more than 960000 businesses. In the first half of this year alone, 34 new textile markets were added nationwide. The newly added market area exceeded 9.22 million square meters, and the marketing pressure and profit faced by the textile city market were further intensified.

Although in recent years, the turnover of textile city market still keeps growing, but the growth rate has slowed down. Many merchants reported that the off-season in the first half of this year was half a month earlier than before.

All this warned the market management department of China Light Textile City to take a series of measures to accelerate the overall marketing of China Light Textile City and launch a new round of second entrepreneurship.

"Improve Three Forces", Strengthen Services and Promote Growth

In view of the current situation of the textile city market, the textile city construction management committee focused on combing and analyzing. According to the monitoring of Keqiao Textile Index, since this year, the operator's judgment index of innovation profitability has risen to 2.46%, and the market profit rate of new varieties is nearly 10 percentage points higher than that of traditional products. How to expand domestic trade when foreign demand is weak? And how to improve innovation awareness and product added value? How to help business operators change their awareness from being business operators to business operators, so as to gain popularity and build a new market network, has become the key work of the Light Textile Urban Construction Management Committee.

Visits have found that in fact, there are still many garment enterprises in China whose understanding of the textile city is still in the primary stage. They believe that the fabric of the textile city is not as good as that of foreign countries, and they look far from home; Similarly, there are many merchants in the textile city who lack the sense of being a businessman and think that they can wait for rabbits by guarding the big trees. In order to reverse this situation, the Light Textile Urban Construction Management Committee has visited various textile and clothing industry clusters across the country for many times to investigate and understand, negotiate cooperation, and put forward feasible participation plans in combination with local large-scale activities. At the same time, in the light of the development of China Light Textile City, we launched the activity of "improving the three strengths" for market management staff. Through various activity carriers, we improved the staff's execution, service and responsibility, implemented full staff marketing, and took the development of China Light Textile City as our own responsibility, taking this as the core, to carry out all aspects of work. At the same time, through policy publicity, regular discussions, door-to-door visits, tracking services and other activities, strengthen communication with merchants, guide merchants, mobilize the "creativity, cohesion and combat effectiveness" of operators of the textile city, go to textile industry clusters across the country, understand customer market needs, improve their product development capabilities, and build new customer markets.

In order to better serve business operators, the Construction Management Committee has prepared the "Global Fit" Matchmaking Meeting Manual with the "Global Fit" activity as the carrier, opened the "Global Fit" exclusive web page, introduced the docking activity plan in detail to member enterprises, and established a member database. We have strengthened the service and guidance for the operators of the Textile City, and so far, we have developed 863 "global" members, and awarded and subsidized member enterprises. We have organized enterprises to go to Shandong, Jiangsu, Fujian and other places in groups to carry out investment promotion. At present, we have successfully held many activities with Shenzhen, Shanghai, Qingdao, Wuhan and other places. More than 100 merchants have docking discussions with tens of thousands of textile and clothing enterprises and fabric buyers. The Light Textile City has also established cooperative relations with Shanghai World Trade City, Sijiqing China Textile Center and other markets.

At the same time, promote the model construction of "Keqiao Headquarters+Overseas Marketing Window". At present, 8 overseas offices have actually been put into operation, and the establishment of 3 overseas offices of the Textile City in Los Angeles and other places in the United States has been started, the research work of the German distribution center of the Textile City in China has been carried out, and efforts have been made to build a global marketing network.