Min Faction Men'S Gentleman Turned To High-End Positioning

< p > recently, the old Fujian clothing enterprises including the rich birds, the nine shepherd kings and the emperor cards have proposed or implemented their gentry and elegant positioning, which has been cited as a new sight in the industry.

In the face of the overall downturn in the industry, < a href= "//www.sjfzxm.com/news/index_c.asp" > Quanzhou apparel > /a > enterprises are trying to create a new brand of their own by jumping out of the red sea of the low-end market through the high-end market positioning.

< /p >

"P > < strong >" Chinese gentleman "brand new positioning < /strong > /p >

< p > recently, fortune Bird held 2014 spring and summer new product orders in Xiamen.

It is interesting to note that in addition to building the first brand of Chinese wedding tailored suit, Fu Fu bird first proposed the "Chinese gentleman" as its brand new position.

< /p >

On the day of the P conference, Lu Yi, the image spokesperson in the rich bird suit, took the certificate of "lucky bird Chinese gentleman ambassador" issued by Lin Heping, chairman of the group and Hong Huihuang, President of the rich bird's men's clothing. This is seen as the official position of the rich bird to launch its brand new "Chinese gentleman" market position.

< /p >

< p > Hong Huihuang said that last year, after sorting out and reconsidering the external consumption demand and internal self superiority, the rich bird bird's men's clothing established a brand-new brand positioning -- "Chinese gentleman".

The reporter learned from the scene that on the one hand, Fu Fu bird's men's clothing carried out the brand positioning of "Chinese gentlemen" through spokesmen. On the other hand, it constantly introduced new products and styles, and launched products suitable for "Chinese gentlemen".

It is reported that for the 2014 spring and summer products, the rich bird men's clothing will carry out a series of product form integration, making business life, fashion leisure, formal dress three items more unique.

Ye Zilong, chief designer of rich bird's men's wear, said: "the 2014 spring and summer birds of fortune and birds will inherit the style of high-end fashion men's clothing and show the confidence and graceful image of Chinese gentlemen. At the same time, they will more accord with the wisdom and taste of the new generation of mainstream elites in China, showing the breath of nature and life."

< /p >

< p > < strong > "elegant gentleman" continues to ferment < /strong > /p >

< p > at the same time, "a href=" //www.sjfzxm.com/news/index_c.asp "Min" menswear "/a" another well-known enterprise nine Mu Wang also started in Quanzhou in August 18th, "the age of elegance" as the theme of the 2014 spring and summer ordering society, and actively promote the process of the elegant era.

Since the second half of last year, the king of the United Kingdom has launched the "2012 elegant ambassadors' Ambassador selection campaign" in the whole country, launching the dress concept of "elegant gentlemen" and the way of wearing "elegant gentleman equation".

< /p >

< p > "true gentleman quality does not depend on the fashion or politeness on the surface, but on the moral value. It does not depend on the wealth of the individual, but on the quality of the individual."

Lin Congying, the head of the nine shepherd king, interpreted this elegant gentleman.

< /p >

The brand promotion strategy of 2014 P will continue to deepen the brand assets of "Seiko" and "elegant gentlemen", so that the unique style of the brand will stand out in many domestic men's clothing.

< /p >

< p > > according to < a href= "//www.sjfzxm.com/news/index_c.asp >" nine Mu Wang "< /a > chief designer Zhao Yufeng revealed that the spring and summer 2014 new product of nine Mu Wang will continue the main concept of" elegant gentleman equation ", focusing on the earth, paying attention to health and caring for family, and launching three styles of" Rococo "," Gulangyu Islet "and" love between the sea and the country ". The three styles echo each other and have their own characteristics, and integrate into the concept of protecting the natural environment and paying attention to low carbon life.

< /p >

< p > < strong > high-end positioning to explore the blue ocean < /strong > < /p >

< p > except for the rich and precious birds and nine herding kings, the old brand of Quanzhou clothing enterprise has been committed to the brand positioning of elegant men's wear for many years.

< /p >

< p > > the reporter understands that the emperor's 2013 autumn and winter menswear new product follows the main keynote of "Chinese aesthetics as the body and Western fashion for use". Its workmanship and fabric texture show a special feature of the emperor's men's fans. They are both uninhibited, more expensive, low-key and refined, and explain the inner calmness and outstanding charm of a man.

The word "emperor" is a leader's meaning in ancient times, and its essence represents the spirit of wisdom, initiative, selflessness and perseverance.

Lu Wei, President of emperor card (China) Co., Ltd.

< /p >

< p > for the elegant positioning of Fujian Style Men's wear, a person who has been paying attention to the clothing industry in Quanzhou for many years said that facing the current downturn in the clothing industry, Quanzhou's clothing enterprises are eager to improve their character and make their own characteristics to high-end products by brand new market positioning.

"In fact, most men's clothing enterprises in Quanzhou are mainly casual wear, and the leisure wear industry is undoubtedly a red sea. The market for high-end men's wear is still very large, and successful people are very strong purchasing power."

Said the man.

< /p >