Traditional Department Stores Are Under Pressure, Department Stores Rely On Services To Rush Passengers.

< p > this year's national day, Hangzhou people can go shopping, shopping, eating, drinking and playing a good place, there are many new places: in April this year, the new lakeside Yintai two phase, opened in May, Xixi impression city, June opened the city of North West City, September 8th has just tried business West Yintai city......

These springing up shopping mall (shopping centers) have accelerated the pformation of Hangzhou business circle from "one heart to many points" to "more heart and more points" pattern, and let traditional department stores feel unprecedented pressure in the new round of business war.

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< p > despite the fact that the final plans for the National Day promotion of various department stores have not yet been released, the reporter has learned that in the war with shopping center PK, "full scale" may no longer be a killer of department stores promotion. Discounts, Raffles and various experiential consumption have become the latest means of attracting tourists.

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"P", "last year's national day came up, everyone was dumbfounded.

Over the years, sales during the first national day have been so bad, not only department stores, including supermarkets, home appliances stores, the overall consumption of pcripts are ugly.

Recalling the "black performance" during last year's national day, people in shopping malls still have a lingering fear.

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< p > there are new developments this year. Shopping mall is surging and surging. With the opening of Xixi impression city, North West City city and Yintai City, it is bound to take away part of the passenger flow. Facing the inevitable pressure, people in the mall are struggling.

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< p > "we have been working hard. The opening of shopping mall will divert some guests, but customers who really want to buy things will return to traditional department stores."

A department store personage said, "a href=" //www.sjfzxm.com/news/index_c.asp "> shopping center < /a > business is best catering, but shopping has no atmosphere, few people will buy things inside.

As far as I know, even the main shops of some shopping centers, such as Shang Tai Department Store in the Mixc, are also unsatisfactory.

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< p > reporter has learned that with the increasing number of shopping mall in Hangzhou and the serious homogenization competition, the existing shopping centers are also facing the situation of reduced passenger flow.

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< p > near the Qianjiang New Town, Miss Li often visited the Mixc. She found that the parking spaces were always very tense before she went shopping in the Mixc. Sometimes even the road parking spaces were full, but the underground parking lots were quite ample in recent times.

"I remember it was a one-way ticket full of 300 yuan, and it could be stopped for free. When I paid the parking fee last week, the customer service suddenly said that the small ticket could be accumulated. I ate more than 100 yuan, and bought more than 200 yuan, adding up to just 300 yuan, and no parking fees."

Miss Li was surprised by the surprise.

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< p > for some customers who are used to shopping in department stores, they do not buy things in shopping mall.

"When I go shopping, I usually have a meal with my family or friends, play with children, but I still go to department stores if I want to buy things."

Miss Gu, who is shopping in Yinlin, Wulin, said that the compact layout of traditional department stores and the more concentrated display mode of brands could stimulate her desire to shop.

"Last time I saw a" a href= "//www.sjfzxm.com/news/index_c.asp" bag "/a, I tried to memorized it. There were several female customers who were looking at my bag. I was still hesitant, but when I turned around, the other customers would start buying the feeling, so I really wanted to buy it.

Miss Gu said.

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< p > < strong > discount, raffle and experiential consumption become new favorites < /strong > < /p >

Less than P, careful customers will find that this year, the bustling "shopping" scene in the mall has been reduced.

In the past years, the crazy shopping behavior of "crowded people" seemed to fade away and replaced by a more rational way of consumption.

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The sales promotion mode of P > --EndFragment-- > shopping mall is also changing. In the past, the most popular "full down" and "full delivery" gradually fade away. The department store of Yintai Department has not used "full reduction" for half a year. When it was mid year celebration, it was playing a "half year and half price". Whether the National Day holiday will restart the "full" or "full delivery" or continue to find new ways of promotion, is still unknown.

According to the relevant official of intime department store, the biggest rules of the game may be raffle based. "We have set many awards, and the value of prizes is quite substantial."

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< p > people in the market say frankly that now it is more difficult to have some explosive and blowout "nodes" as before.

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< p > "one wave of the 38 quarter of this year has been well done. Then we Yintai Zhongqing did half a year's price, and it was also a fire. The sales of other nodes were very general, just like the past Mid Autumn Festival Promotion, which was also mediocre."

Wulin Yintai relevant person in charge analysis, then there will be obvious increments, estimated to shop.

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"P" does not play "full reduction" to play "lottery", which has become a train of thought in many department stores. At the same time, special sale is also a popular form of promotion in this year's department stores.

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In order to attract customers, the < a href= "//www.sjfzxm.com/news/index_c.asp" > brand grade < /a > is also getting higher and higher in order to attract customers. < p >

During the National Day this year, Yintai Wulin shops launched the COACH 9F large private sale for the first time, and the quantity and discount of the special products were unprecedented.

More than 15000 pieces of merchandise are as low as 3 fold. They include not only bags, handbags, purses, key bags, etc., but also clothes and shoes that are not available in the COACH counters at Wulin store. Madison, POPPY, Legesi and BRIC will all join in this special sale.

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< p > "experiential consumption" is also favored by many department stores. The two phase of lakeside Yintai will introduce the "angry birds" game device for the first time during the national day. Small partners can use the real slingshot in the mall to feel the excitement and fun of "playing the little bird".

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< p > Lixing continues "slow life" culture. During the national day, "Wang Xing Ji" opens a fan culture exhibition on the four floor of Li Xing, invites you to explore the new charm of Hangzhou's time-honored brand.

At the same time, the amount of shopping for popular goods is the highest, "400 yuan is reduced by 330 yuan" and "800 yuan is reduced by 660 yuan" is not capped. During the activity, with the consumption of more than 400 yuan (or more) of computer small ticket on the day, 4F can participate in the "National Day Grand guests", and have the chance to win 1000 yuan cash coupons, everyone has a prize.

From September 27th to October 7th, H&M brand sold 300 yuan to send 50 yuan consumption card, UNIQLO National Day special value 149 yuan, 199 yuan, 249 yuan and so on.

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