Datang Textile Creates "Dumbbell" Business Mode To Upgrade Products.

< p > enterprise name, Jiangsu < a href= "//www.sjfzxm.com/news/index_c.asp" > Datang textile < /a > Technology Co., Ltd. has gone out of a wide open road on the road of pformation and upgrading.

As a textile enterprise, Datang is relying on the dumbbell style business mode to go into battle lightly, and constantly open up the market with the concept of "cultural licensing".

Tang Ligang, chairman of Datang textile, said that channel innovation and cultural licensing are the magic weapon for the development of Datang, and will also be a strategy for enterprises to upgrade.

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< p > as a founder of "a href=" //www.sjfzxm.com/news/index_c.asp > textile enterprise < /a >, Tang Li Gang realized at the beginning of the enterprise that the labor-intensive enterprises with low added value and low threshold would not be able to flee if they did not upgrade at an early date.

How to get rid of such a fate? Datang textile creates a dumbbell style business model.

"Dumbbell" business mode, "two big, small in the middle", Datang textile manpower and financial resources to focus on the sales channel and R & D design of the "two ends", and in the middle of the production link is outsourcing.

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< p > in the aspect of product development, Datang textile has built the core technology team, and has obtained the special labor < a href= "//www.sjfzxm.com/news/index_c.asp" > protective clothing < /a > Design and testing center production license.

In collaboration with Jiangnan University and Beijing Institute Of Fashion Technology, we have co operated with the research team of the Chinese Academy of textile science, and applied many functional technologies to home textiles, professional clothing, cashmere sweaters, silk and other products, providing good support for product upgrading.

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< p > in the aspect of sales network, Datang textile has begun to operate on the basis of doing direct stores and franchisees.

In addition, we have developed many innovative theme shops: wedding series stores, children's (student) bedding stores and office franchisees.

For the production link in the middle, Datang textile is outsourced to manufacturing enterprises with higher manufacturing level.

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< p > If "dumbbell type" marketing mode is "watch", then the "cultural licensing" business philosophy is Datang textile pformation and upgrading of the "Li".

The dumbbell style marketing mode requires enterprises to have a unique brand shape.

Tang Ligang said that giving the brand culture, culture will give the brand a long lasting innovation and competitiveness.

Datang textile specially invited "Datang Song Fei" starred Luyao Wang to Hong Kong to publicize the "Datang Princess" brand.

When the CCTV hit TV drama "Jian Zhen east crossing", Datang textile seized the opportunity to publicize the Datang culture and take the opportunity to publicize the Datang brand.

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< p > the fertile soil of Tang culture and the mode of Tang culture gave designers inspiration.

Professional, characteristic and multi theme products are smart and smart.

In different seasons, Datang will develop new products suitable for different consumers with innovative, environment-friendly, multi-functional and cultural design concepts.

The new home textiles product designed by Datang company has been awarded every year in the "China International Home Textiles Design Competition".

The company's professional fashion designer won an award in the "National Women's post innovation skills competition".

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