2013PH Value Features Diverse Styles, Emphasis On Fabric And Technology.

There is less than a month before the opening of the first remittance distance of P > 2013PHValue in Shanghai on October 21st ~23. Lin Yunfeng, vice president of the a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" industry branch, introduced the "China International Knitting Trade Fair" under the brand of the first China International Trade Fair. Exhibitors are also very active. At present, there are nearly 500 exhibitors, such as man, three gun, bronze bull, deer king, goddess bird, Antarctica, PLAYFASHION, A.Q, the Bund story, etc. the products of the exhibition include women's wear, formal dress, casual wear, underwear, sweater, < A target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" and knitted fabric accessories. It is these enterprises that release the original power of China's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand and even fashion industry. How about the exhibitors' exhibition? Shui Yi interviewed several 2013PHValue first exchange exhibitors. < /p >
< p > see emerging market development channel of electricity supplier < /p >
"P >" part of the purpose of the exhibition is to invest in business, see how the market works, understand the industry dynamics, and collect industry resources. At the same time, our brand GoddessBird (goddess bird) is trying boldly from the design concept, design conception and sales mode. We hope to collect some customers in the exhibition and attract talented people to join our design and sales team. The general manager of vatoriy (Huzhou) Fashion Co., Ltd., which is mainly made up of professional women's wear and fashion casual wear, has talked to Shui Yi about joining PHValue's first remittance. Huang Zhuonan, general manager of fashion and leisure oriented Hongkong fashion company PLAYFASHIONLIMITED, said: "our company only planned to develop the mainland market early this year, hoping to bring several European brands to China, and to introduce the brand to the mainland customers by participating in the major a target=" _blank "href=" http:// www.sjfzxm.com/ "> clothing exhibition" /a ". Wen Weimin, general manager of Antarctica clothing (Shenzhen) Co., Ltd., the main business casual wear, said that Antarctica was mainly prepared to find agents and OEM and ODM businesses at the exhibition. < /p >
In addition to P, the first PHValue of this year has been working closely with e-commerce. Wen believes that it is necessary to cooperate with e-commerce, so that customers can understand the latest product information and enjoy the pleasure of shopping at home at the first time. Chen tran told Shui Yi: "from the rise of Jingdong, suning.com and other network sales platforms and the substantial loss of customers in physical stores, it is easy to see that the electricity supplier is the development trend in the future. Similarly, the domestic apparel industry, such as Taobao and overseas shopbop, net-a-porter, and other shopping websites also increasingly seize the clothing entity store customer market. In particular, the former department stores in the past, under the impact of the low cost of net sales, have already lost their advantages, facing the trend of retrogression, forcing many domestic brands to start restructuring. Chen tran said that GoddessBird has established the mode of simultaneous sales from line to line, and the result of market test has proved that this decision is correct. General manager Huang Zhuonan said: "we are optimistic about the great potential of e-commerce in China, and are actively looking for e-commerce platform to promote products through the Internet." < /p >
< p >, it can be seen that PHValue first sinks has deeply co operated with e-commerce, which makes many enterprises expect this, but also hopes that the exhibition will be further improved. "We hope that the organizers will establish more and more extensive marketing channels, regardless of whether they are the buyers of large clothing stores," he said. Wen hoped that the exhibition would provide more free online publicity for exhibitors. "We should invite more professionals and operators from the clothing industry to visit the exhibition." Huang said. < /p >
< p > features and styles, focusing on fabric and technology < /p >
< p > the exhibitors will show their products' characteristics and ideas they want to express at the exhibition. Among them, GoddessBird (goddess bird) shows a series of dress and clothing. "Our dress is mainly a small dress and some evening gowns. It is designed for all kinds of Party, banquet and tasteful women. The target age group is 25~45 years old. The clothing part is also our strong point. The style is closely following the market trend, and pays attention to the craft and the version." < /p >
< p > and the clothing displayed in Antarctica is mainly European leisure and free style. The 4 brands displayed by PLAYFASHIONLIMITED have their own characteristics. For example, DAVIDANDERSEN is named after the famous Danish "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "DavidAndersen". It has been well known in Europe and the United States and Japan, and has won many awards. The designer's design concept is avant garde, innovative and bold. Another brand, EEbylinemarkvardsen, is designed by Danish designer LineMarkvardsen. Her lady fashion dress is loved by Lady Suya. Brand PLAYCPH and POPCPH are also brands that embody personality styles. Huang Zong introduced. < /p >
< p > apart from its own style and characteristics, the exhibitors also attach great importance to the selection of fabrics. "We mainly use Korean and Chinese Taiwan fabrics, and the quality and stability are better," Wen said. The fabric used by GoddessBird is 70% imported from Europe, America, Japan and South Korea. The material is mainly made of chemical fiber, and all kinds of special texture knitted, woolen fabrics and special material dress fabrics, and the silk fabrics printed independently designed and developed are the main fabrics. PLAYFASHIONLIMITED has made great efforts in purchasing fabrics, and has tried some foreign high-tech innovative varieties. Most of the fabrics come from Korea, and others are made according to the designer's requirements. Good fabrics will make the products more colorful and make the consumers comfortable. < /p >
At the same time, many enterprises also rely on high technology and innovation to enhance the added value of products. For example, Victoria founded the "Victoria International (US) Co., Ltd." in Manhattan, USA 15 years ago. The purpose is to introduce advanced design concepts, technology and advanced equipment resources from abroad to the domestic product line, and establish a product line that is in line with the international standards. "P" Victoria has established long-term and stable trade relations with INC, MACY 'S, MAGGYLONDON, SEARS, BONTON, DRESSBARN and many other famous brands in Europe and America. Since then, GoddessBird has created its own domestic brand, "goddess bird". "In terms of design, we are looking for a simple, practical, comfortable and convenient clothing style with the choice of style structure design, process improvement, rational application of design elements and fabric and collocation." < /p >
< p > see clearly the advantages and disadvantages, clear development direction < /p >
< p > enterprises not only have different views on product development, but also have different strategies to deal with the current economic situation. The Antarctic grid has launched limited edition products, with the quality of fabrics as the brightest, and to the market in the form of boutique. PLAYFASHIONLIMITED will cater for the situation and the needs of most consumers to introduce some modest products. Victoria moved to the domestic market in a timely manner, and hired international designers to create an independent fashion brand. At the same time, we should strengthen the development of new products, increase the added value of products, deepen the management of enterprises and raise the productivity of labor. < /p >
< p > for the future direction of development, several exhibitors have their own analysis and planning in combination with their actual strengths and weaknesses. Antarctica has over 30 years of experience in garment manufacturing and a team of European and Hongkong designers catering to the needs of the domestic market and converging to European design culture and Oriental style. But Wen said: "because of the opening of the domestic market, coupled with the globalization of foreign brands, foreign brands continue to expand their branches in the domestic market, making domestic brands face great challenges and competition, so in the future, we will take the mid and upper price as the direction, and introduce boutique garments to the market." < /p >
Less than p years ago, through the 30 years of international trade, Manhattan has established a branch in the United States of America, and established a strong international design team. It hired famous designers and management from Italy, Thailand and other places to win the market with first-class design and the price of the people. But Chen tran also thinks: "the department stores in China are facing a regression trend. More and more high-end domestic brands encounter bottlenecks and have to find a way out. It will become the two new trend of the garment industry in the future that we can purchase fast selling products that can quickly seize the market, quickly reclaim funds, and luxury goods that can not be duplicated and kept improving. Based on this, the plan for the future of the company is very clear: in the initial stage of 1~2, it focuses on fast selling products, keeps pace with the market trend, makes full use of the existing resources of the company, rapidly develops and produces, and occupies the middle and end consumption market in China. It establishes a high efficiency and fast marketing mode that is synchronized online and offline. In the development period of 3~5, the core value of the brand is formed, and the design, edition and technology are promoted to the top. The development of quality is sought, and the double marketing mode of entity store and online sale is established. The way of opening shop is to raise money with money, minimize investment and maximize revenue. < /p >