"Department Stores + Plaza" As A New Marketing Tool

< p > Fashion and trend have always been the eternal theme of retail industry. Many businesses will make changes according to the changes of customers' consumption habits, and keep freshness at all times to attract young people's attention.

Dongmen business circle does not stick to the general department store marketing mode in marketing mode. It combines "department stores" with "square" very well, and creates a diversified marketing mode.

Its functional facilities include food, drink, play and pleasure. It can be said that Shenzhen is the first shopping plaza to create experiential consumption environment for customers.

Today, though it has achieved the pition from square to department store, it has not changed in terms of service functions and concepts.

In operation, it implements modern department store management, and creates conditions to strengthen the construction of shopping soft environment. For example, it supports 24 hours' return, at the same time, it is enthusiastic about public welfare. It has set up a volunteer department of sun department store, and actively responds to the government's "Dongmen garbage not landing" activity, which has played an exemplary and exemplary role in Dongmen business circle.

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< p > < strong > my destination < /strong > /p >

< p > < strong > even if it is a promotion, it also takes the characteristic cultural line < /strong > < /p >.

In the year of P, the fierce business war of sun department store, Tianhong Department store and Maoye department store in the East Gate business area has become a talk for Shenzhen residents after dinner. The annual fierce price war and the first N hours continuous business mode have caused a great shock in the domestic retail industry.

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< p > from the perspective of geographical location and surrounding environment, sun department store can be said to have a unique advantage in Dongmen district. The outlet of Laojie Station, the traditional commercial district of Shenzhen, and the strong commercial atmosphere are all favorable conditions that merchants want.

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< p > in Shenzhen, Dongmen business district is the most mature and stable business circle recognized by the industry. Even if Shenzhen's business is expanding to the central and western regions, it will not shake its firm position.

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In recent years, sun department store has constantly adjusted its positioning and deployment in complex business wars, refreshed its own service concept, and maintained its unique advantages in fierce competition. P

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At the same time, the operators of sun department stores upgraded their commodity formats, < a href= "//www.sjfzxm.com/news/index_c.asp" > brand conformity < /a >, management methods and service concepts, and took the middle and high-end business and characteristic culture promotion route to make p stand out in the development process.

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< p > < strong > my shopping cart < /strong > /p >

< p > < strong > National Day, during the national day, we won the thousand dollar gift package < /strong > < /p >.

< p > eleven golden week, in order to make customers shopping more comfortable, sun general store launched the "Tesco G O, buy with the heart" theme activities, to provide consumers with a relaxed shopping environment.

In addition to a number of brands to participate in hot sales, help the "eleven" golden week, there are a series of wonderful and interesting interactive high turned the court.

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< p > hot TV shows are not only fascinating, but also attractive in the drama.

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< p > the sun department store invites Internet users to play the heroine modeling of the four hottest popular dramas, gossip girl, bankruptcy sister, big bang and vampire diaries, then send photos to the official WeChat of sun department store, that is, the chance to win a thousand yuan gift package.

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< p > believe that each female student's shoe cabinet is placed with a pair of < a href= "//www.sjfzxm.com/news/index_c.asp" > baby shoes < /a >, or trend, or leisure, or sexy, these shoes accompany them in the graceful scene.

Two of the series activities of sun department store is related to American shoes, whether it's high heels or boots. As long as you upload the beautiful shoes in the travel to the official WeChat of sun department store, you will have the chance to get any fashion women's shoes designated by sun department store.

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< p > < strong > birthday conjecture conjecture < /strong > < /p >

< p > the big mouth monkey that has sprouted the whole field, the world wide rhubarb duck, the cute cute H ello K itty...

Guess which one is the birthday doll of the sun? During the "eleven" golden week, the sun comes to a href= "//www.sjfzxm.com/news/index_c.asp", "department store" /a "and the doll play the treasure, the group photo is taken together, together with 6 photos, you can get a nice gift.

In addition to these creative and interesting activities, sun department store also has many brands to offer feedback activities during this period.

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< p > September 27th - October 7th, golden autumn new product 50 percent off; from October 2nd to 8th, Maybelline 15% off, Ordifen 2-5 fold, V IV A V O C E 2-3 discount, diamond family mosaic, K gold class to buy 1000 yuan to reduce 180 yuan.

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The sun department store, fashionable and fashionable, is a gathering place for young people. P

Since its inception, sales have been growing, with an average annual increase of more than 30%.

In addition to offline sales, sun department stores also attach great importance to online marketing, and actively interact with customers through micro-blog, WeChat and other platforms.

On the 25 th of this month, the official WeChat of sun department store has been formally launched. It will not only push WeChat brand information and entertainment information to consumers in time, but also share the trend culture with customers, so as to enhance communication and interaction between the two sides.

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