THE STAIRS Opened Its First Flagship Store In China

THE STAIRS's first flagship store officially landed in China in September 24th, and is located in Huaihailu Road's fashion iapm, the busiest commercial street in Shanghai. The newly opened THE STAIRS is a brand-new multi brand fashion boutique, bringing together the latest design of the leading international fashion designers. On the day of the opening ceremony, celebrities and celebrities were gathered. Christine Fan, Richie Ren, William So, Niki Chow and Edmond Leung, who were well-known artists, helped to cut the ribbon for the opening of the new store with THE STAIRS founder Frances. THE STAIRS's friend, the famous make-up stylist, Brahman, congratulated himself on the spot. Many friends in Jonathan Lee, Emil Chau, Zhang Yu, Rene Liu, Chang Csun Yuk, May days, Tanya Chua, Tarcy Su, Tarcy Su and jingle have also come to the opening blessing.

At the opening ceremony, Christine Fan was dressed in THE STAIRS store brand. PHILOSOPHY The new season's black irregular dress is stunning; Richie Ren takes the galliano13 autumn and winter new product inspired by 80s; William So and Edmond Leung wear the latest John Galliano costumes in the store, Niki Chow wears C 'n' C dress red dress dress; all star attendances are carefully selected by THE STAIRS, and some even come directly from overseas show. In the interactive session, Frances, founder of THE STAIRS, shared with guests the selection of brands in Italy, France, Korea and other parts of the world. Latest fashion And the experience of personalized collocation. This is precisely the goal set up at the beginning of THE STAIRS, which is to introduce the latest international fashion design to China, hoping to make the customers' fashion taste infinitely improve. At the same time, it leads the domestic fashion and cutting-edge design step by step to the global fashion stage.

Introduction of THE STAIRS

THE STAIRS was founded by Hongkong Chuang Yi brand Co., Ltd., the flagship store in iapm is the first store opened in mainland China, covering an area of 640 square meters. Locating the national fashion center, Shanghai, as the first stop for its entry into the Chinese market, not only because Shanghai is the vogue of the mainland city, but also the charm and potential of Shanghai, the emerging fashion demon capital, which surpasses the fashion capital, and believes that with the opening of THE STAIRS, it will become a gathering place for this city and celebrity celebrities and fashion trends.

In the shop window of THE STAIRS, you can see the figure of the corner staircase outlined by metal lines, which shows that every customer who wishes to shop here THE STAIRS does not need to be a fashion follower. Instead, she embark on the ladder built by THE STAIRS for them, slowly moving towards the top of the cloud ladder, and has her own fashion sense. While the black and white arc lines throughout the shop, while dividing the brand area, there is a special area of exquisite coffee bar, so that busy customers can relax in the shop, and enjoy another enjoyment while shopping.

Every season, THE STAIRS They will go to the global fashion sanctuary, purchase the latest international fashion designers' design boutique, and even provide personalized ordering and exclusive matching services according to customers' preferences. In the store, the designer will be invited to teach Fashion secrets, fashion media and bloggers. At the same time, there will be occasional souvenirs such as exclusive limited edition concerts, so that all customers can release the pressure of the city when shopping at THE STAIRS, and integrate the shopping experience and entertainment into this carnival.

In order to bring more refreshing shopping experience to the fashion fads in China, THE STAIRS has introduced many European classic designer brands, for example, the elegant and romantic French brand Cacharel; with bright colors, it was founded in 1967 in Milan, Italy fashion capital FIORUCCI; it was praised as the most soul menswear design brand HAMAKI-HO by fashion media; Italy fashion designer Alberta Ferretti's independent women's brand PHILOSOPHY; the delicate and sweet Italy young women's brand Blugirl integrates many advanced brand concepts of advanced fashion clothing brand Marchand Drapier; founded in 1988, the product is used as an art research Italy brand accelerator; these brands are exclusively presented in the shop.

There are many new products selected from famous brands in the store, such as brands John Galliano and Galliano, which are popular among big stars, fashionable NATIONAL CoSTUME, sexy Aqua Jeans, charming SILVIAN HEACH and so on. More specifically, it has introduced a POLLIN with a history of more than 200 years. The shoes and bags of Luciano Padovan and so on in the sex and the city, let customers walk into THE STAIRS to complete the overall match from head to tail.

What needs to be emphasized is that when THE STAIRS chooses the world's top fashion brands, the brand is more important than the brand itself every season. Therefore, in THE STAIRS fashion is no longer the same stereotyped, brand is not fixed, but will be introduced in real time, according to the unique vision of THE STAIRS, presented in the shop. We hope to integrate different fashion designs around the world and provide a platform for fashion composition communication.