The Quality Of Home Textiles Presents A "Recurring" Trait.

< p > over the past few years, brand name < a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Enterprise < /a > frequent problems. Tracing the sampling situation of home textile products, we will find that the quality problem of home textile industry has the characteristic of "recurring stage".

For a period of time, in the spot check of the national quality inspection department, the quality of the brand home textiles is not qualified.

Some brands even have frequent lists.

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< p > reporter has consulted recent a href= "//www.sjfzxm.com/news/" > Home Textile Industry < /a > sampling inspection report, found that from 2010 to August 2013, Shanghai red Fuji Co., Ltd. in Beijing, Shanghai and other places were detected 4 times the quality problems of related products such as silk quilts and down quilts, and during that period, they were also fined accordingly.

The well-known brand of mercury home textiles has also been repeatedly detected by the quality inspection department, there is a problem of color fastness and a large number of hair mattress.

In addition, silver Ge home textile is another familiar face on the quality blacklist.

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< p > < strong > Home Textiles purchase channels are diverse < /strong > < /p >

< p > reporter's visit and inspection found that the Beijing market's < a href= "//www.sjfzxm.com" > home textile products < /a > purchased a lot, including department store counters, brand stores, brand franchisees, flagship stores, online flagship stores, flagship stores of Jingdong and so on.

Insiders told reporters that the home textile counters first existed in the daily necessities floor of department stores. The reporter saw 4 floors of the new world department store, and there were more than 20 home textile brands at the same time.

Large and small home textile brand stores will also be located on the streets and large areas with larger passenger flow.

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< p > according to public information, there are more than 2300 home textile companies in China, and the second line brand has more than 1000 franchisees.

According to fuanna's official website, by the end of 2011, fuanna home textile has more than 1900 stores and cabinets throughout the country.

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< p > besides, the home textile brand also has no way to sell online.

Roley, home textiles, fuanna, mercury, Meng Jie home textiles and other famous brands have flagship stores in Tmall.

Rich Anna, Meng Jie, mercury and other brands also have flagship stores in Jingdong mall.

Reporters found that the home textile products online are no exception in the "Crazy" discount and promotion.

The reporter found in a flagship store of a home textile brand, a four piece product with a price of 1245 yuan, the price after discount is 498 yuan.

But this product has been criticized by many consumers. An anonymous netizen said, "a failed shopping, because I like the pictures.

The product is really disappointing. "

An insider, who declined to be named, said that the goods sold on the Internet are goods such as inventory backlog and so on, which are often different from the quality of physical stores.

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< p > < strong > industry disorderly operation or internal cause < /strong > < /p >

< p > industry insiders say that the home textile industry is in the stage of rapid development in the past ten years.

With the improvement of consumption level, the consumption of consumers is expanding continuously in the industry. At the same time, the rapid development of real estate has also promoted the development of home textile industry.

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Yu Yuenan, vice president of P, China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > said that during the rapid development of home textile industry, the co-existence and disorderly operation of large and medium sized enterprises led to the exclusion of benign enterprises.

A large number of non brand products are sold at low prices, and some well-known enterprises are forced to follow low prices or reduce product requirements.

Yu Yuenan said that most home textile enterprises only exist in the process of sewing processing and production in the industrial chain. The process of weaving and dyeing is carried out by other enterprises. If the control is bad, every link in the industrial chain of the industry may have problems and be prevented from being prevented.

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< p > reporter learned from Zhao Yongmei, assistant general manager of Beijing Yi Na textile products Co., Ltd., that large brands of home textile enterprises need to carry out quality checks from purchasing materials to finding printing and dyeing factories, among which printing and dyeing is the easiest part to deal with problems.

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Wang Tiankai, President of the textile industry < /a > Federation, said that there were thousands of azo dyes used in printing and dyeing before P. The advantages of these dyes were that they were fresh, not easy to fade, and low in cost. But nowadays, most of the dyes on bedding are replaced by reactive dyes instead of a href=. //www.sjfzxm.com

In contrast, the cost per meter of reactive dyes will cost about 1 yuan. The average annual production cost is 1 million yuan per year for a common enterprise. < a target= "_blank" href= "//www.sjfzxm.com/" > cloth > /a > calculates that using reactive dyes alone will cost 1 million more in a year, which is a small cost in the upper reaches of home textiles, which accounts for most of the market.

Wang Tiankai believes that the main reasons for the existence of quality problems are the poor quality of dyestuffs for raw material dyeing and printing, the disadvantage of late enterprises, and the lax supervision of quality inspection departments.

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< p > < strong > home textile brand growth is weak, or welcome to "shuffle"? < /strong > /p >

< p > relevant experts said that the rapid development of China's home textile industry also brought many challenges. In 2012, some a href= "//www.sjfzxm.com" > home textile enterprises < /a > development was difficult, and in 2013 it ushered in the industry's "shuffle" year.

Insiders said that in order to achieve breakthroughs, home textile enterprises must see clearly the marketing trend in the future.

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< p > according to the first quarter data released by the China Textile Association, the growth rate of the total output value of the 170 enterprises that focus on tracking is 4% lower than that of the same period last year.

Reporters also learned that the famous domestic textile enterprises such as Luo Lai home textiles, fuanna home textiles, Meng Jie home textiles and so on, in addition to the growth of this year's report of Fuan's annual growth of over 20%, the net profit of home textiles in the first quarter of this year dropped by 19.35% compared with the same period in the first quarter. In the first half of this year, the net profit of Meng Jie's home textile increased by only 2.82% over the same period last year.

Judging from the brand of home textile industry, the whole home textile industry is facing a dilemma of growth this year.

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< p > August 2nd, Yang Zhaohua, chairman of China's household a href= "//www.sjfzxm.com" > textile industry < /a > Association, pointed out that in the 1-6 year of this year's domestic textile industry, the domestic textile industry growth slowed down, and the polarization of enterprises was obvious.

In view of the current situation of China's home textile industry, Yu Yuenan, vice president of China Textile Business Association, believes that the future home textile industry needs a certain stage of shuffling and reorganization to eliminate the homogenization process.

Network sales competition makes many companies blindly fight price war, but ignores the advantages of building their own brands.

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< p > < strong > brand recognition is low, consumers only look at appearance. < /strong > < /p >

< p > reporter learned in the interview that the development stage of home textiles is not yet mature. In the initial stage of market growth and pition, many consumers' consumption consciousness is also at an immature stage.

When interviewed by reporters, many consumers found that when choosing a wide range of home textiles products, they value the appearance rather than the brand.

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< p > generally speaking, when consumers buy < a href= "//www.sjfzxm.com" > home textile products < /a >, they mostly beautify their home environment and decorate their styles. Therefore, flower color patterns and other factors become the most important factor for them to buy products. Only a small number of consumers who prefer high end consumption will pay attention to the brand of home textile products, and consumers' awareness of home textile brands is still too low.

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< p > reporter learned from a director of investment in Sophie's home textile company under mousse banner that the investment cycle of joining the home textile industry is very long, and often do not make money in the first year of opening shop, but accumulate customer resources as much as possible in the year.

One of the reasons is to compete with other brands of home textile stores around the world.

This person in charge said that consumers who came to the store to buy products would also go to other stores for consumption. Therefore, "soliciting source" is the first thing to do in the first year.

Due to the guidance of consumers' consumption consciousness, many enterprises are also competing for products, such as styles, patterns, colors and so on, while ignoring product innovation, new category development and experiential consumption mode.

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< p > < strong > - industry voice < /strong > /p >

< p > < strong > industry concentration is less than < /strong > < /p >.

< p > Yu Yuenan, China < a href= "//www.sjfzxm.com" > textile business association < /a > vice president < /p >

< p > although many large enterprises are developing rapidly, it is far from enough according to the laws of the industry development in western countries.

According to the development status of China's home textile industry, the industry concentration is not high enough.

Nowadays, there are a large number of domestic textile enterprises in China, and the number of home textile enterprises with annual sales of over 100 billion yuan is over 100. However, the number of large enterprises ranking the top of the domestic textile industry is only about 2%-3%, and the industry concentration is seriously insufficient.

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< p > a lot of small and medium-sized enterprises are not concerned about quality problems. If they are investigated and dealt with, they will fail to close their doors or change their brands to make a comeback.

Poor quality enterprises and products can find channels that are popular, and will pose a serious threat to quality brands.

The problem of low price competition is serious, the price pparency of Internet sales is too high, and the sales threshold is very low.

The low threshold of sales means that fish will not be seen in the market.

Well known brand enterprises are unwilling to give up the market, so there are very cheap brand inventory products or resumption products on the Internet.

Homogeneity of home textile industry is serious < /p >.

< p > Zhao Yongmei, assistant general manager of Beijing Yi Na textile products Co., Ltd. < /p >

Like P, like many industries, the existing problem of home textile enterprises is a serious problem of homogenization.

Homogenization of sales channels, homogenization of products, homogenization of investment, homogenization of brands, homogenization of goods display, and so on.

The future of home textile industry lies in providing professional and individualized product services. Enterprises need to form their core competitiveness, fully embody differentiation, increase investment in product R & D, so that products can really be accepted and loved by consumers.

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< p > for example, adding more product innovation, providing consumers with experience and consuming mode, making personalized customized services for customers with demand can meet consumers' life needs and lead consumers to raise their consumption consciousness. Home textile brands set up offline experience zones to better display personalized products, and provide consumers with better experience than online.

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< p > < strong > - future development < /strong > < /p >

< p > < strong > the future home textile products and sales should be more differentiated < /strong > /p >

< p > industry insiders say that the consumption structure and consumption mode of Chinese textile products are undergoing rapid changes, one of which is that consumers will be more individualized and need more distinctive products.

Therefore, < a href= "//www.sjfzxm.com" > home textile manufacturing enterprise < /a > only fully aware of the changes in the consumer market, and take effective ways to adapt to these changes and lead the market demand, in order to control business opportunities in the future competition.

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< p > Yang Zhaohua, President of the China Textile Industry Association, pointed out three points in the home textile industry: consumption is not strong, consumption is down and exports are blocked.

Reporters visited in the observation that the home textile industry sales mode is still operating for many years on the bed multi piece, quilt, pillow and other categories.

Home textile shops are mostly stereotyped and homogenized.

And the price war of electronic business platform is hot again, the vicious circle that goes round again and again.

Therefore, focusing on the construction of a unique and differentiated consumer experience, breaking the homogenization of sales mode is one of the most important problems facing the home textile industry.

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< p > reporter has learned that some home textile enterprises have begun to experience service for home textile products.

For example, a company has broken the conventional four piece sales mode, providing fashion matching mode. Every single item in the store can be sold separately, and it can also be freely matched with different products, elements, hue and other products in different packages according to the consumers' preferences, breaking through the traditional "4 piece set", which can be "6 piece", "8 piece" or "combination set", so as to meet the special needs of consumers.

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< p > < strong > choose six main points for home textile products < /strong > < /p >.

< p > - intimate hint < /p >

< p > 1, when consumers buy home textile products, they must first purchase in regular shopping centers, stores or brand counters, so that they can avoid more shrinkage, decolorization, counterfeiting and other quality problems.

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< p > 2, when selecting products, we should pay close attention to trademarks, product names, factory names, factory names, specifications, ingredients, grades, net weights and so on.

According to the national standard, textile products are divided into three categories: A, B and C. Infants' a href= "//www.sjfzxm.com" > textile products < /a > must conform to class A; products with direct contact with skin should conform to B class at least, and products with direct contact with skin should at least conform to C class. A qualified product should be marked on the label label.

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< p > 3, fabric selection should also be noted.

Try to choose fabric that is smooth and uniform, with fine texture, clear printing, glossy and even sewing.

Try to choose pure cotton material for bed contact with your body.

Pure cotton material is soft, which is good for sweat glands and body health.

4, dye problem can not be ignored.

When buying, you can smell "taste". If the product gives off a peculiar smell, it is best not to buy it.

Generally speaking, from the flower type processing technology, the bed products can be roughly divided into three categories: printing, embroidery and jacquard.

Generally speaking, the selection of home textiles is lighter and lighter.

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< p > 5, the formaldehyde contained in home textile products is easily soluble in water. Washing with water can remove some formaldehyde.

However, decomposable aromatic amines are insoluble in water, colorless and tasteless. They are fundamentally indistinguishable from appearance and can not be eliminated.

Generally speaking, red, purple and other dark textiles contain the possibility of decomposing aromatic amine dyes. It is safe to choose light colored products for insurance purposes.

If there are children at home, it is best to choose light powder and light blue products, try to choose plain or small pattern products, so the risk of formaldehyde and color fastness exceeding standard is relatively small.

But we should also note that the light color system is also likely to exceed the standard pH value. Therefore, the home textile products that just bought home must be cleaned first.

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< p > 6, < a href= "//www.sjfzxm.com" > home textile products < /a > density is too thin, color difference, decolorization or rough workmanship, mostly belong to inferior products, try not to buy.

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