Optimizing The Growth Mode Of Footwear Industry In Dongguan

< p > Dongguan has all kinds of < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing > < > > < more than 4000 "," shoes "," hat "," target= "," leather "," leather "," leather "," leather "," leather "," leather "and" industrial ". There are more than 10 industrial enterprises with over 1 billion yuan.

In 2012, Dongguan's textile and apparel "a target=" _blank "href=" //www.sjfzxm.com/ "> shoes and hats" /a ". The main business income of the industry was 83 billion 413 million yuan, accounting for 9.3% of the main business income of the above scale industrial enterprises, and the industrial added value was 22 billion 976 million yuan, accounting for 13.3% of the industrial added value above the norm.

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< p > 30 years, textile, < a href= "//www.sjfzxm.com/news/index_c.asp" > garment industry < /a > chain is constantly improving, gathering effect and radiation ability are constantly increasing, and regional influence is expanding constantly. After experiencing the process of "no card OEM licensing brand", it has won 7 national brand names and 17% of the national famous brand names in the industrial level. 28 famous brands have been awarded to the provincial level, accounting for 10% of the provincial brand names.

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< p > Dongguan as one of the first ten major textile industrial bases in the country, it has 3 provinces and industrial clusters upgrading demonstration zones in Dalong, Humen clothing and Houjie shoes industry, and China's < a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing > /a > manufacturing of famous towns (CHA Shan), Chinese women's wear town (Humen), and China's famous sweater town (Dalang) and a number of textile and garment industrial bases.

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< p > < strong > brand marketing lets the garment industry change to new /strong < /p >

< p > 2012, it is a severe year for Dongguan textile "a target=" _blank "href=" //www.sjfzxm.com/ "clothing shoes and hats" /a, and Limited by Share Ltd has achieved operating income of more than 1 billion 600 million yuan, up 46.64% over the same period last year.

At the same time, the beautiful pformation of the independent underwear brand city beauty has become a bright spot for the clothing industry to seek new breakthroughs this year.

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< p > search special clothing Limited by Share Ltd is the eighth listed company in Dongguan.

Unlike traditional a href= "//www.sjfzxm.com/news/" > clothing enterprises < /a >, she did not build her own production plant, but instead focused on the "smile curve" at both ends for R & D and marketing.

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< p > Dongguan city beauty Industrial Co., Ltd. located in Fengde Ling village, Fenggang Town, has fully realized the significance of "Chinese creation" to modern enterprises from the beginning of its creation. From product development to sales camp, it emphasizes "brand production" and "production brand", and strengthens the brand as the core competitiveness of enterprises, and abandons the traditional way of "product production".

Urban beauty has also made a series of brand new upgrading around brand building, product upgrading and terminal experience, which has provided some successful references for the development of brand marketing.

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< p > compared with search city and urban beauty, YISHION < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > is a typical traditional enterprise. As early as 10 years ago, YISHION made the pformation and upgrading of enterprises in a forward-looking way by building brand and strengthening design and research and development.

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< p > < strong > policy support agglomeration industrial resources < /strong > /p >

< p > whether it is in search of city, beauty or YISHION, a href= "//www.sjfzxm.com" > dress < /a >, their development path and their endowments are different, but they all have one thing in common, that is, taking the enterprise brand as the outlet, enhancing the sales performance of the industry and improving the product popularity, it has also realized the perfect upgrading of the enterprise development, and has become the winner of the two commanding heights of the smiling curve of design, R & D, brand and marketing.

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< p > "Pearl River Delta region reform and development plan outline (2008-2012)" clearly pointed out that we should make Dongguan's clothing characteristic industry into a regional brand with international influence.

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< p > > Dongguan a href= "//www.sjfzxm.com" > garment industry < /a > brand creation is not accomplished overnight. It takes a long process.

The formation of industrial brand needs to be built through multi-storey system and experienced evolution process, including enterprise brand group, industrial cluster brand and international regional industrial brand.

Such as Humen Town, through the cultivation of brand, creating Humen fashion innovation center, creating a consumption environment, accumulating fashion culture and other ways to achieve product upgrading, upgrading and upgrading the clothing industry; Dalang town to < a href= "//www.sjfzxm.com > wool industry < /a > marketing plan, allocated about 1000000 yuan in the domestic and even more than 80 countries and regions of the world registered" Dalang "and" big wool weaving "trademark, successfully created the" big wool weaving "regional brand.

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< p > in recent years, governments at all levels in Dongguan have issued a number of supporting policies to support enterprises' independent innovation and pformation and upgrading, and provide a favorable policy environment for the pformation and upgrading of garment enterprises.

Take YISHION as an example. In 2010 alone, the support funds YISHION successfully applied to was more than 15 million yuan.

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< p > < strong > optimizing the growth mode, focusing on the long term < /strong > /p >

< p > industrial chain is complete and perfect, < a href= "//www.sjfzxm.com" > industrial cluster < /a > has obvious advantages.

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< p > in the future, the pformation and upgrading of garment industry will focus on promoting the pformation of industrial management mode, from extensive extension mode to intensive intension growth mode, and strive to turn the enterprise into a modern enterprise with low energy consumption, low consumption, high added value and high technology content, and encourage enterprises to take the road of endogenous growth and actively develop the domestic demand market.

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< p > according to the implementation plan of Dongguan to promote the development and pformation and upgrading of textile, clothing, footwear and footwear industry, by 2015, the textile a href= "//www.sjfzxm.com" > clothing shoes and hats < /a > the pformation and upgrading of manufacturing industry has achieved initial success, the scale of industry has expanded further, the total industrial output value of the above scale has increased by about 10% annually, and 2 enterprises with over 5 billion output value have been cultivated.

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