Fast Fashion Shop, Do Not Forget Behind The Layout Of The Net Is Suspected Of Being Cleared.

Recently, the rapid expansion of fast fashion has attracted the attention of the retail industry and consumers. P

A shopping center planning department even said that for a new shopping center, attracting one or two fast fashion or famous chain brands is enough to hold up half of the shopping centers.

Unfortunately, I don't want to see my wife, but now, not only is the international fast fashion busy gathering the electricity supplier, but also the chain store brands such as personal life shop and so on have announced "on-line", and the online and offline businesses are taking the market share.

Consumers welcome this, and insiders speculate that this is one of the ways to quickly clean up traditional brands.

< /p >

< p > expansion: don't forget to "rub net" < /p >.

< p > according to statistics, as of July 1, 2013, H&M, UNIQLO, Zara, MUJI, GAP, C&A, UR, WE, i.T and other fast fashion brands opened up 84 stores this year.

In the first half of the year, UNIQLO added 31 new stores to the top of the expansion, followed by 18 new H&M companies, 10 new MUJI stores, and 8 new ZARA and GAP stores.

< /p >

"P", since the beginning of the year, after FOREVER21, Gap, uniqo and other international fast fashion brands in Tmall, the Spanish fashion brand Zara and the British well-known high street brand TOPSHOP is also coming to Tmall news.

In March 7th of this year, Watsons officially announced its official website after its entry into Taobao mall in December 2011 and the launch of its palm shop in late 2012.

Amazon, Gome, Dangdang and other electricity suppliers themselves have their own online stores, but they have also settled in Tmall.

< /p >

< p > these famous chain store brands have many stores in the country, or have their own online sales platforms. Why do they still have to shop on the Internet now? Watsons said that with the development of retail formats, e-commerce and physical sales have already been no parallel lines. The penetration, integration and promotion of each other have become the mainstream trend. They should "seize every market opportunity, integrate online and offline, and cooperate together."

According to the analysis of people in the industry, the line of chain store's official website has fully demonstrated the determination of the brand to enter the online retail market, and it has made a comprehensive layout from online and offline to seize the Chinese market.

< /p >

< p > guess: "layout" behind the suspect "clearance" < /p >

< p > for fast fashion and personal goods stores, people in the industry have another speculation: the continuing downturn in China's retail industry has brought pressure on fast fashion brands.

< /p >

< p > in the fast fashion, get together with the electricity supplier, they are still getting together to promote sales, and large-scale promotional interaction is not uncommon recently.

For example, shortly before, Zara launched a 1 month promotion campaign in China.

Immediately after that, Zara, H&M and GAP announced that they will open 35 new stores in China this year.

Fast fashion brand H&M and UNIQLO opened a new store in Guangzhou respectively. During the opening period, H&M launched attractive sales promotions such as "big sale" and "opening 39.90 yuan". UNIQLO also promoted its classic UT series as the main sales promotion.

A series of performance reports also show that fast fashion sales are slowing down.

Although the performance is weak, H&M's opening rate is increasing. It is reported that over the past few years, the annual growth rate of H&M stores in China has exceeded 50%. As of June 21st this year, there were more than 140 stores in China.

< /p >

< p > for this reason, insiders pointed out that fast fashion and bold sales paved the way for a wide open shop, while sales growth slowed down. They were affected by the downturn of China's retail industry, and are experiencing a period of contradictory development. The development of online platforms is one of the channels for "clearing goods" quickly.

The sales pressure of fast fashion will be pressurized to the traditional brands that once relied on Tmall to rise.

< /p >

< p > besides, after all, physical retail and online retail are two very different formats, especially in terms of information technology expertise, supply chain structure and management, human resources structure and marketing channels.

< /p >