Children'S Home Textiles Are Nearly Blank, And The Market Potential Is Huge.

< p > with the general improvement of the living standard of the people, the nurturing of children is developing from the "higher food and clothing" to the higher demand for "quality of life". Especially the children of the 80 generation who are only children are growing slowly. The children's consumer goods market has been expanding without interruption. The market of children's home textiles also shows great potential for development. However, due to the huge gap of the domestic a href= "//www.sjfzxm.com/news/index_c.asp" home textile market, there is not even a well-known home textile brand, and the industry lacks leading sheep. Most of the enterprises are still in the waiting stage, which makes most consumers want to buy, but can't buy the children's home textile products that they want.

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< p > < strong > market gap > /strong > /p >

< p > in the western developed countries, the market of < a href= "//www.sjfzxm.com/news/" > children's home textiles < /a > has been very mature.

The industry said, "in the west, the varieties are almost the same as adult household textile products, such as Mermaid patterns, hellokitty, Altman, cats and mice that foreign children prefer. They are basically produced by regular manufacturers, with perfect quality assurance such as returns and replacement, and the prices are also relatively fair. The higher price is generally more healthy environmental protection material."

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< p > compared with the mature home textile market of foreign countries, the domestic market is almost blank.

In professional home textile market, children's home textile products are less obvious than adults, and some stores do not sell children's home textile products at all.

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< p > domestic experts have said: "home textile wholesale stores are mostly dominated by adult home textile products, of which wedding products are the main products, and the general stores will store a small number of cartoon designs or pink goods, but the crowds purchased are not only aimed at infants.

The size of the children's bed is about 1.2 meters, while the average bed size is larger. Parents often have to choose to buy a big bed sheet.

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Although there are more types of children's home textile products sold in Internet Mall than in physical stores, many consumers comment that the quality of P is not satisfactory.

For consumers reflecting the high quality and low price of household textile products, manufacturers feel very aggrieved.

The head of a household textile production plant said: "for children < a href=" //www.sjfzxm.com > home textile products < /a >, many people may think that the materials are few, the design is relatively simple, and the price should be low.

However, the use of children's bedding fabric also needs to be tailored from a large number of < a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a > instead of using leftovers.

In particular, since the implementation of the new national a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > standard, the entry threshold for children's home textile products market has been raised, and the color fastness, formaldehyde content and environmental protection certification have been strictly regulated, which has virtually increased the production cost of children's textiles.

On the other hand, the quality of children's home textile products is poor, because some businesses have caught the parents' desire to cheaply and want their children to be happy, so as to reduce the cost of producing inferior products for profiteering.

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< p > < strong > the market potential is huge < /strong > < /p >

< p > "in recent years, consumers of household textile products have obviously increased. In the first half of the year, they tried to enter some children's bed products, but the results were not very satisfactory.

Pressing goods is very serious, not as good as selling wedding products. Most customers who purchase wedding products only focus on quality and brand. The color difference is basically not the same.

But customers who buy children's bed products are more picky than others. Their designs are very strange. Basically all animated images are asked by people, but the factory produces only a few common ones.

For children's home textile products, customers generally ask for less. "

A home textile industry dealer said.

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< p > China's domestic baby products industry is still in its initial stage, and the whole industry lacks leading enterprises. Only a few companies have begun to rise in the integration of various market segments, and the extension of brands and the creation of sub brands are all in preparation and trial.

Foreign companies that enter the Chinese infant products market still use foreign technology to develop infant household textiles for children's physiological and growth characteristics, and therefore it is difficult to form an independent strong brand.

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< p > industry suggests that children's home textile manufacturers should pay close attention to the growth of infants and young children in relation to the future level of the nation and the state. They can not take advantage of consumers' purchasing psychology, regardless of social interests, only pay attention to economic interests, and take high priced products for infants and young children. Although they have gained huge profits, they are short-sighted.

It is believed that in the near future, the a href= "//www.sjfzxm.com", the children's bed product /a, will continue to go down to the common people with a noble attitude.

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