Yonghui Supermarket, A Famous City Port Store, Aims To Open Business This Year.

< p > from Yonghui group, we learned that three stores in downtown Fuzhou were closed recently, and another three stores will open in Fuzhou area this year.

At present, the new sites of the three stores have been finalized. One of them has a business area of more than 60 thousand square meters, and will try the Department Store Shopping Center for the first time.

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< p > three days ago, Yonghui's old stores closed and closed due to changes in store rents and flow of people.

However, a senior leader of the group stressed that the group would close its stores in one area, and would open the same number of stores in the same area, so long as there is a good address and a suitable flow of people, if the condition of this area is not mature, the scope of the new store will be extended to the whole province and even the whole country.

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< p > at present, Yonghui group has finalized Hongxing Yuan Dian, Da Ru Shijia restaurant and famous city harbor store.

Among them, the business area of the great scholar family shop is a big shop after the dawn flagship store. Its business area will reach 14 thousand square meters. At present, the fire procedures have not been approved yet. It is expected to open successfully in October this year.

Another new lease contract for a famous city harbor shop has been signed.

"This store has only recently chosen the address, and the contract was finalized just a few days ago. It is the last one that three stores have finalized.

We can only say that we will strive to open business this year. "

Yonghui Supermarket Development Department official revealed.

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"P > Red Star Store is more concerned about the industry. Last month, Yonghui group and Fuzhou Commerce Bureau and Hongxing yuan three related owners signed an area of 60 thousand square meters. The store will open at the end of the year.

Yonghui group, a complete set of products in the department store, is famous for its fresh supermarket.

But this time, Yonghui seems to want to try something else.

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< p > "at present, the business area of all the stores in Yonghui group is 8000-10000 square meters, and the business area of Hongxing yuan 60 thousand" is the first sign.

According to the person in charge of the supermarket, due to the "super size" of the area, the group development department, the planning department and other departments decided after several months that their stores will be separated from the Yonghui group's fresh supermarket.

That is to say, this store will explore the store as a new road for the group.

It has been revealed that the location of this store is near the Fuzhou Taijiang Wanda and the old channel fruit wholesale market, that is, the three storefront location of Hongxing yuan.

"Since we are exploring the store as a new road, the planning department and the development department have decided to jump out of the fresh area of its store business, and will operate the complete set of products in the department store industry.

At that time, customers will be able to buy products like ocean department stores and Eastern Department stores in this store.

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< p > it is worth mentioning that the store or will operate some luxury goods, such as LV.

But these contents are still in the discussion stage.

Yonghui Group Development Department official disclosed that if the store business results are good, in the future this mode will also cover the whole country.

It is a great leap forward to avoid risks and go to the department store industry for Yonghui supermarket business direction. Experts and insiders alike believe that this is a new attempt.

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< p > professor Chen Zhangwang, Professor of marketing at the school of management, Fuzhou University, Yonghui supermarket has long been involved in the department store. For example, Simon store in Fuzhou, in the two floor store, there were sales of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > in the early years.

"Of course, as a listed company such as Yonghui group, the development of its stores can be said to be relatively stable. However, with the change of customer demand, the different geographical and location characteristics need innovative formats to cater for, if not innovating, they will be eliminated."

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At the same time, Chen Zhangwang said, there are great differences between the way of operation and the means of operation of fresh supermarkets and department stores. P

"The operation of department stores mainly depends on the characteristics of main products and services, and it can be said that department stores are fashions and cultures, while supermarkets are low profit, high turnover rate and easy reproduction."

Chen Zhangwang said that supermarkets trying to take the department store industry is a great leap forward and need to avoid risks.

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People in charge of public affairs in Fuzhou District, WAL-MART supermarket, as the same industry, believe that ordinary retail supermarkets try to take a new road is not a bad thing. But at the same time they try and explore, they will face many dangers. P

"This is not the same as the direction of supermarket management."

The person in charge said that the operator had to go on a road that he was not familiar with at ordinary times and was afraid that he would suffer heavy losses if he ran into a pit.

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