Bosideng: Go Out And Implement Brand Strategy

< p > in the process of < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing > Enterprise > "go out", some enterprises choose capital to go out, some choose the brand "go out", Bosideng chose the latter.

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Since P was founded in 1976, Bosideng Limited by Share Ltd has experienced more than 30 years of development and has more than ten thousand retail outlets nationwide.

Since 1995~2012, sales of down garments have been far ahead in 18 consecutive years.

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< p > has created a successful road for private enterprises to implement brand strategy. Bosideng has cast its eyes on the wider and fiercer international market and has begun to explore the world.

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< p > < strong > grass boat borrow arrow to create independent brand < /strong > < /p >

< p > creating world famous brand is the "Chinese dream" of every Chinese textile < a href= "//www.sjfzxm.com/news/index_c.asp" > garment enterprise < /a >.

Bosideng brand's "going out" begins with the most basic OEM processing.

In 1997, Bosideng gained the right of self import and export, and began to make OEM for international down garment brands such as Nike and Adidas.

However, Bosideng did not stop at foundry production. They continuously studied the successful experience of foreign brands in design, production and marketing, constantly adjusted the marketing mode, continuously improved production management and production processes, and accumulated experience for "going out".

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< p > "we need to let foreign consumers know that there is a Bosideng in China."

In 1992, Bosideng trademark was registered in the United States, Canada, Switzerland and other countries and regions when it was registered in China.

In March 2007, Bosideng was invited to perform in the fashion week of Montreal, Canada. This is a Boston trial tour in the international tide, opening the journey of Bosideng's own brand "going out".

They began to publicize Bosideng brand in the international market, letting foreign consumers know that China has a "Bosideng".

Bosideng has established long-term cooperative relations with overseas famous institutions, inviting internationally renowned a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" to conduct research guidance in China to help enterprises enhance their international vision, and select outstanding designers to study and study in France, Italy and Britain, so as to understand international fashion trends and traditional national elements, and constantly enhance the design style of products so as to make the brand nationalized and internationalized.

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< p > < strong > know yourself and know the target market, < /strong > /p >

Boston has always regarded Britain as the bridgehead to enter the European market. However, London is the most concentrated and fiercely competitive place in the UK. So Boston chose to develop in the central city of England, and spent several years to understand the local market characteristics, consumer demand, competitive brand characteristics, and at the same time train a professional and reliable team in P.

In 2012, on the eve of the London Olympic Games, Bosideng opened its first flagship store at the intersection of SOUTH MOLTON STREET and Oxford street in West London, England.

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< p > Bosideng expands the British market. The biggest challenge is to grasp the style of the product and the entry point of the market.

Bosideng operates in the UK by adopting new models of Chinese brands, local design, global sourcing and localized marketing.

In this regard, two well-known British designers who are familiar with the European market have been employed to ensure that the design works are in line with European preferences and the styles of products are of English style. In terms of production, most Bosideng London products are produced in European factories except for a href= "//www.sjfzxm.com/news/" > down garments "/a" and casual wear factories in China. In terms of management, in the 80 chain stores opened in Britain, Bosideng has selected 3 top managers with overseas education background, and the rest of them have been recruited locally in the UK. The marketing team has been fully empowered to give the British team the latest Internet Marketing tools and synchronously launch Boston store's real-time updates on Twitter, Facebook and other social platforms. Design

In addition, Bosteng started the network directional marketing a month before the shop trial business, and constructed the European consumer database of Bosideng by registering potential customers' personal information.

At the same time, we sent letters to 15 thousand targeted customers in the center of London, which were initially screened, and sent to 120 thousand customers from the one hour drive in central London, and recommended Bosideng shops.

In addition, he also strengthened the coordination and communication with local planning, environmental protection, pportation and other departments in order to meet the requirements of local laws and regulations.

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< p > < strong > radiation to the European market in accordance with the circumstances, < /strong > /p >

Based on the flagship store in London, P's next overseas expansion target is to radiate to other European countries, including negotiating with German partners, and using their huge resources to promote Bosideng's own brand.

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P > OTTO is one of the largest German postal buyers. By co operating with OTTO, bostin will share its products with OTTO's sales outlets to Germany and other European countries to enhance the popularity of the a href= "//www.sjfzxm.com" > the bostin brand < /a > and the European market share of the expanded product.

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"P," Bosideng, said that the cooperation with the German mail carriers is the beginning of Bosideng's expansion of other European markets besides the United Kingdom. They will further understand the European market through these sales channels, and develop products that are most suitable for European consumers according to the needs of customers, so as to prepare for further expansion of the European market in the future.

At the same time, Bosideng is also looking for partners in the world to expand the Russian and American market and push Bosideng brand to the mainstream market in Europe and America.

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