New Opportunities For Development Of Parent Child Clothes

According to the forecast, the size of the Chinese baby consumption market is 750 billion yuan at present. Now many new mothers are women after 80. They are pursuing the trend of fashion and consumption. Baby products Consumption is more willing to spend money, which makes manufacturers and businesses in the market segmentation will be more brains. When a happy family of three wears the same style of clothes at airports, hotels, resorts, attractions and playgrounds, the envy of the surroundings will add more happiness to your mood. This is the glamour of parent child clothes. The most popular South Korean parent-child dress has begun to sweep across the metropolis. Beijing, Shenzhen, Shanghai, Chengdu, Chongqing and Hangzhou make many families pursuing quality life experience the pleasure brought by clothing to the spirit.

　　 With children The rules of franchised store are 8 sizes for each garment, which is much higher than the usual clothing size. About 200 styles are updated in each sales season. Therefore, the size and variety are the basic characteristics of parent-child clothing.

We should pay attention to the following points when operating parent child stores.

First, the source of goods is the key 1. New shopkeepers can choose to join the brand of parent child clothing for the sake of convenience. The details that need to be paid attention to when choosing the parent child brand are discussed by the entrepreneurs. The advantage of joining is that the clothing brand can provide a full range of services from product to management. The drawback is that the brand of parent child outfit is small and the choice range is small. As a result, there are not many styles in shops, but the quantity of each item is large, which can be summed up as making money with sales volume. 2, shopkeepers who have the knowledge of fashion design can choose the service of their parents. For example, hand-painted children's clothes, custom-made parents and so on. The advantage is that personality, fashion, and uniqueness. There are few clothes in every shop, but there are so many styles, so it can be summed up as making money in style. The drawback is that from product design research to store management and sales, all of them need to be pro active.

Two, site selection is about the location of parent child stores. Besides busy streets and large shopping malls, it can also choose near maternal and child hospitals, kindergartens and primary schools. There is no need to say more about it.

Three, targeting the target customers because of the completely new concept of clothing management, the parent consumer oriented consumer group is a modern family with better living conditions in the local city, and is not targeted at low-end consumption, so the consumption ability of such consumer groups is beyond doubt.

Four, marketing skills first of all, parent-child dress emphasizes family ties, and almost all parent child businesses regard family ties as the biggest selling point. At the same time, parent-child clothing and children's clothing are similar. It is one of the few categories that purchase decision makers and consumers. Therefore, the sale of parentage should not only start from the mother's feelings, but also take full care of the feelings of the baby.

In addition, according to the successful experience of Taiwan and the domestic market practice, it is recommended that the parent child store store 50% of the parent child clothing, and the other 50% mainly manage children's wear. From tens of dollars of ornaments, bags to tens to hundreds of yuan. clothing The species should be rich.

Although from the market conditions and basic investment requirements, parent-child dress is more suitable for small investment operation, but a large number of clothing circles remind investors, if you want to nugget in the field of parent child clothing, it is best to have some experience in clothing marketing. From the current market situation, parent-child clothing is only the initial stage of "breaking the shell out". In such a stage, Nuggets have the meaning of development. They need both vision and an analytical mind and enthusiasm. Perhaps you may be disappointed with the desire to make a dream of profiteering, but it is realistic to try to run a shop of your own.