MUJI Is Expected To Break Through 100 Stores In China At The End Of The Year.

< p > after the collection of ZARA, UNIQLO and H&M, the Japanese chain retail brand MUJI MUJI officially entered Guangzhou.

On the same day, Muji announced that it would speed up the expansion of about 40 new stores in China this year, with a view to breaking 100 stores in China by the end of this year.

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At the end of the year, when the consumer retail industry was going down as a whole, P's breakthrough in China at the end of the year was 100.

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< p > it is reported that in early August, Muji (Shanghai) commerce Limited will open a new flagship store in Shanghai, Iamp, covering an area of 1041 square meters.

It is worth noting that at that time, there will be 4200 kinds of goods in the store, and nearly 20% of them will be sold.

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In the store, there are first embroidery services and baby garments in China, P. Muji shows that this is a new challenge in clothing production.

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< p > reporters learned that up to the end of 2013, Muji has been 585 stores in 22 countries and regions.

After the APM store opened in Shanghai, its number of shops in China will rise to 77.

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Kimi Masaki, President of the good planning company of Muji, said that in its overseas expansion plan, China is one of its important markets. In order to better meet the needs of development, its advanced management positions, including CEO, are gradually being handed over to Chinese staff in the process of constantly promoting localization.

Localization of the main business staff and operation system also includes the specific life of Chinese consumers.

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Zhu Qinghua P, a light industry researcher at CIC, told reporters that unscrupulous prints are actually high-end "grocery stores" with a wide variety of products.

In the Chinese market, its main competitors are basic life and life experience, and other daily necessities brands.

In contrast, the advantage of Muji is mainly manifested in the fine texture of goods, the larger influence of brand image and the clear positioning.

But to a certain extent, its development is also limited by the price of goods.

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< p >, however, Kimi Masaki pointed out that in the industry, there is no real competitor in the industry because of the difference of their goals.

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< p > affected by the low retail environment, many Japanese retail businesses in China last year were not very good in China, and the difficulty of the great leap forward was even greater.

Wang Wenxin, managing director of Muji (Shanghai) Commercial Co., Ltd. also said that the performance of MUJI products in China has been affected to a certain extent last year, but this year, through the adjustment of commodities, the sales performance in the first half of this year increased by more than 50%.

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This year, Muji will speed up the expansion of about 40 new stores in China, with a view to breaking 100 stores in China by the end of this year.

For this reason, some analysts pointed out that the reason why unscrupulous prints can get higher profit level in the early stage of entering the Chinese market is mainly due to the more sensible site selection, and the rapid expansion must pay attention to the ratio of efficient stores or the problem of falling.

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< p > the industry thinks that its high growth rate may be related to the low retail base last year. However, at the same time of high growth, it is cost control that needs attention. The labor cost of rent in the first tier cities has been on the rise.

Wang Wenxin said that the company's future new store will pay attention to the two or three line cities in China.

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< p > it is noteworthy that in general, the brand of middle and low end route is easier to expand in the two or three line cities, and price advantage and brand influence will become the "stepping stone" of such brands.

Zhu Qinghua pointed out that if unscrupulous prints want to expand to the two or three tier cities, they also need to adjust their brand positioning.

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Compared to the Japanese market, there are relatively few varieties of goods, business contents and shops in the Muji market in China. For the MUJI products, the Chinese market for food and other products is not yet in consideration of the import and export problems. However, the introduction of more categories is the direction of its future development in P.

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