China's Total Consumption Of Luxury Goods Surpassed The US In The First Place, Ranking Second In The World.

　　 Luxury goods The speed of licensing in China has exploded.

Liu Ge, a famous financial commentator, said that some luxuries purchased by Chinese tourists abroad were not good statistics. Now some people have bought 87% bags and shoes in France. Why is China developing so fast in the past few years? An important reason is the participation of the middle class. Before that, many luxuries were only affordable by a small proportion of the rich. In recent years, thanks to the development of China's economy, many white-collar workers have joined the ranks.

According to the data of Ernst & Young consulting, 175 million of the population may become consumers or potential consumers of luxury goods. This is a huge group. So with the support of such a huge group, all kinds of luxury goods are opening up very fast. For example, LV has opened 27 stores in 22 cities in China in the past two years, including Xi'an and Urumqi. OMEGA watches have opened 20 stores in the world in recent years, and 14 of them have arrived in China, so this development is an explosive growth and the momentum is very fast. In the past, many luxuries were MadeinChina, that is to say, it has been produced in China, and now it is MadeforChina, which is produced for China.

3 years later China Luxury goods in the world?

Zhao Zhongxiu, Dean of the Institute of international trade and economics of the University of foreign trade and economics, said that since 2004, China's economic growth has been very fast, the stock market has prospered, property prices are also rising, and the prices of resource products are also rising, so the wealth accumulation effect is very obvious. The rapid expansion of the middle income class has supported such a consumption.

The opening rate of luxury goods is very fast. The domestic market can be described by three levels of jump. Originally we were ranked fourth or fifth, about third to 2004, the first is Japan, which accounts for more than thirty percent of the market, and second is the United States. In 2006, Japan was the first place, accounting for 35%; China was the second place, accounting for 25%; the United States was 13%; Europe combined together was 16%. Recently released figures, China is second, reaching 27.5%, and the distance from Japan is very close. A report says that after 5 years, China can become the first, then I am more optimistic. Maybe in 3 years, China will be able to take the lead.

First of all, the reason why the market is expanding is that because of the wealth and the foundation of economic growth over the past 30 years, the accumulation of wealth is very obvious. On the other hand, the consumers are actually young people aged 25 to 40, which are different from those in Europe and the United States. These people are just the owners of social wealth. They account for a large proportion. These people have different consumption concepts from those of the younger generation. In the past, it was a virtue to live in frugality and to live within our means.