Dehong: Focus On Making "Luxury" In Cashmere Fabric Market.

< p > de Hong is a Sino foreign joint venture specializing in the production and sale of high value-added cashmere "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "products, mainly engaged in all kinds of cashmere, bar, yarn, fabric, a target=" _blank "href=" target= "," clothing "and related processing products and handicrafts, and is currently the largest raw material manufacturer in Northwest China.

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< p > "high-end customization of pure cashmere worsted" a href= "//www.sjfzxm.com" > fabric > /a > is a big blank in the domestic market, and the demand is very large.

Han Shenjun, general manager of Beijing Ya Di Lang Di clothing company, told reporters that after the inspection of the market, such high-end and high-quality fabrics were not many sources. Therefore, they signed a strategic Memorandum for long-term cooperation with Dehong.

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"P" for the company's development in recent years, Xiao Hong, deputy general manager of Dehong, said: "it was seen that the cashmere industry in Yinchuan had formed a climate, but there was still a blank in the fabric processing, and several shareholders began to fight."

Xiao Hong told reporters that they are optimistic about this industry. One of the important reasons is that the state has strong support for the development of western a href= "//www.sjfzxm.com/news/" and cashmere industry < /a >.

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< p > "our products are high-end, positioning is to provide fabrics for high-end brands and luxury goods."

Xiao Hong told reporters that the company has formulated a unique product differentiation strategy. Under the current situation of < a href= "//www.sjfzxm.com/news/index_c.asp" > cashmere products /a > increasing quantity does not increase quality, it has gone through a "quality" way.

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Compared with ordinary cashmere products, they produce worsted and ultra-high count worsted yarns, which are in short supply in the market. < p >

At the same time, in order to avoid the phenomenon of homogeneity of cashmere products, we should take a distinctive and highly sophisticated series of ways in the design and production of worsted fabrics, not only to meet the needs of autumn and winter, but also to develop a series of products in spring and summer.

Such as high count cashmere shirt fabrics, T-Shirts, ultra-thin casual velvet blended worsted fabrics, such as light, thin, warm natural materials and fashionable and elegant demeanor, and products become the selling point of luxury goods market, not only filling the market vacancy, but also changing the previous situation of cashmere industry with obvious seasonal peak.

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< p > at present, the export proportion of Dehong a href= "//www.sjfzxm.com/news/index_c.asp" > cashmere worsted product < /a > has accounted for 70%.

In 2012, Dehong raised 26 million yuan to establish the technical center of "cashmere and special fiber spinning engineering". Relying on its own management backbone, technical backbone and technical workers, and relying on the hardware and software advantages of research institutes such as Xi'an Polytechnic University and China Light Textile Research Institute, we hired 49 professors and experts with advanced engineering titles to carry out technological innovation.

Last year alone, two invention patents were authorized by the State Patent Office.

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< p > "we only need to invest 2 million dollars a year in technical consultation fees."

Xiao Hong told reporters that in order to ensure the quality of products, the company introduced Italy technology, using world-class equipment, equipment, product design, proofing, mass production by foreign enterprises planning, in just 8 years, the company's sales network has extended to Europe and the United States, Japan, South Korea and many other countries and regions.

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< p > reporter's notes: as soon as we talk about textile, ordinary people's mind immediately emerges the screen of weaving female workers shuttling in the < a href= "//www.sjfzxm.com/news/index_c.asp" > spinning equipment < /a >, which is the most intuitive impression of textile.

As a traditional industry, the textile industry seems to be out of touch with high technology.

But now, the textile industry is no longer the "dressing thing" that people have been thinking about. Textile as a modern industry has extended to every aspect of the national economy.

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"P" is more natural. Dehong is heading for the international market. The idea of building high-end products is worth learning from local enterprises. While improving the quality of products, it will also wipe out the brand of Ningxia cashmere, and ultimately stimulate economic growth.

It is noteworthy that while relying on the international market to drive economic growth, risks and opportunities coexist. Therefore, pformation and upgrading of enterprises, strengthening independent innovation, brand building, personnel training and energy saving and emission reduction are also a major problem that enterprises need to study in depth.

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