Sports Retailers Intersport "Running" And "Fitness" Series Of Outstanding Contributions

< p > the subdivision area of sports market once again shows great potential.

Intersport, who will enter the sports retail industry in China in August this year, said in its earnings report that the total retail sales reached a record high of 10 billion 200 million euros last year, which benefited from the worldwide popularity of fitness and health campaign. Its core competitiveness, the "running" and "fitness" series, contributed significantly to the total retail sales last year.

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< p > in fact, in the whole sports retail area, running products show great market value.

Sports brand MIZUNO from Japan is featured by running related products. It hopes to get the demand of China's growing running products. To this end, it will not only increase the proportion of products that conform to Chinese aesthetic a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > to 30% (only 15% before), and announced that 50 professional running shops should be set up in China in three years.

Looking back at domestic brands, XTEP, the "running" marketing point, became the only domestic sports brand with a slight increase in revenue last year.

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< p > NPD, a famous market research firm, released the "2012 Global Sports Market Research Report" which shows that this year will be a record year, and the growth rate of the global sports market will reach 5%.

Leod Vascade, NPD global sports industry analyst, said: "according to the project, running products are undoubtedly the best selling category in the world."

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< p > according to the Beijing Commercial Daily reporter, Nike has already started to promote running sports in various forms, such as 10 kilometer running, night running and running club, so that consumers can truly integrate running into their lives and get a full range of experience from products to services, while domestic sports brands are also starting to run in running training camps and running clubs.

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< p > according to Intersport's plan, in August this year, 3 Intersport shops in Fuzhou, Quanzhou and Xiamen will open.

Intersport from Switzerland is the world's largest sporting goods and multi brand sports retail management agency. It is not only the largest seller of ADIDAS and PUMA, but also an important sales channel for Nike.

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< p > in addition to the cooperative sports brand, Intersport also has many private brands in the field of subdivision, such as Energetics in bodybuilding and fitness, outdoor equipment Mckinley, football Touch, running and group events Pro Touch, a full range of golf products Dynatour, providing skateboards, a series of Firefly products such as beach project.

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