Semir's Acquisition Of Ambition Or Intention To Channel Integration

< p > recently, there is news that Semir's children's wear brand will have a new layout, and its suspension is related to the acquisition. Informed sources pointed out that the acquisition of Semir object is a well-known brand of children's clothing GreenBox (green box). < /p >
< p > Semir has not denied the news to the takeover news. It only said that it would answer the relevant questions after resuming the deal. < /p >
< p > in the view of analysts, Semir < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > cash flow is abundant, or is intended to extend through the acquisition to online sales channels. < /p >
< p > < strong > Semir's acquisition of "ambition" < /strong > /p >
< p > a few days ago, Semir clothing announced that the company was planning important issues to safeguard investors' interests and avoid the impact on the company's stock price. Since the opening of the stock market in May 30th, the stock has been suspended, and has indicated that it will resume trading after the announcement of related matters. < /p >
< p > as of yesterday, Semir has suspended trading for three days. It is reported that the suspension is related to the company's plan to acquire other domestic clothing brands. Some media quoted the sources as saying that the size of Semir's acquisition of the brand is not small, and has a certain reputation. It is likely that it is a brand of high-end children's clothing. < /p >
< p > yesterday, the reporter interviewed Zheng Hongwei, vice president of Semir and Secretary of the board of directors on the matter. The other side did not deny the news. The rumor about the takeover only indicated that it is now a period of silence. After resuming, it will answer the corresponding questions. < /p >
< p > for Semir's brand acquisition, it has long been said. In November last year, Semir clothing announced that it announced the establishment of Hongkong Semir Investment Limited, with a registered capital of HK $50 million. As soon as possible, the acquisition of investment in "expanding territory" will be a major feature of Semir's next development. < /p >
Prior to "P", Zheng Hongwei told reporters at the press conference that Semir had plenty of cash flow, no bank loans and low debt ratio, which is very suitable for extension investment. Moreover, it will not conflict with itself in the process of brand acquisition. It will focus on high-end products and supplement product lines. < /p >
< p > in Semir's view, the size of the domestic casual wear industry is 600 billion yuan and the children's clothing is about 100000000000 yuan. After the upgrading of consumption and the subsequent industry shuffling, many resources are moving to high-quality listed companies. The listed companies, including Semir, will enjoy the positive effects of China's consumption growth. < /p >
< p > it is understood that, as early as the suspension of Semir, there have been rumors in the bookstore that the acquisition of Semir is known as the famous children's clothing brand green box. < /p >
< p > in the industry view, Semir's ambition to expand its territory is obvious. "Brand has such a goal, the bottleneck of traditional casual wear is." A target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry independent commentator Ma Gang pointed out that Semir has the same development bottleneck, so it needs to expand the coverage of brand and channel. < /p >
< p > < strong > Semir or intended to integrate channels < /strong > < /p >
< p > some analysts pointed out that Barbara's position is middle and low end children's wear and casual wear, so the acquired brand should be complementary to Barbara. < /p >
< p > Ma Gang told reporters that if the news is true, then Semir is exploring and expanding its business mode. "Semir's own online channels do not have particularly good resources. The green box online is quite good. Now many brands want to do it online, and Semir may want to have some layout in this area." In Ma Gang's view, it's too difficult to build a tall building on the ground. It needs a certain reputation to make an e-commerce brand. < /p >
< p > a person close to Semir pointed out that the following Semir Barbara entity stores can integrate with the green box online channel to expand coverage. One of the things that clothing is doing now is to develop an integrated store with large volumes. Semir also has such an idea. But integrated stores need multi product support, differentiated sales. < /p >
< p > in Ma Gang's view, the brand with a certain reputation will be more attractive to consumers. The advantage under the line can be extended online, and the online conflict problem will be answered in the fast fashion business. < /p >