Why Is "Fake Brand" Rampant In The Internet?

In recent years, in Chenzhou City, Hunan, all kinds of unmarked "a href=" http://news.sjfzxm.com/news/hangye/20130517/342615.html > white board dress < /a > were sewn with forged trademarks of famous brands and hanging particles, and then sold continuously to all parts of the country through the Taobao network in the name of "clearance" and "anti season".

The Ministry of public security recently launched a multi provincial cluster battle to crack down on the industrial chain of fake and shoddy clothing, detained 8 suspects, seized 476 thousand counterfeit brand clothes, and the case involved more than 85 million yuan.

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< p > cluster campaign to collect counterfeit brand clothing 476 thousand pieces < /p >.

< p > according to the Chenzhou Municipal Public Security Bureau, in February 1, 2013, the Chenzhou Municipal Public Security Bureau Economic Investigation Detachment received a clue from the Hunan provincial public security department's economic investigation team that someone sold the counterfeit "a href=" http://news.sjfzxm.com/news/hangye/20130517/342615.html "Bo Sideng < /a" brand products through the Internet, resulting in the loss of Shanghai Bosideng International Clothing Co., Ltd.

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< p > Chen Feng, deputy commander of the Chenzhou Municipal Public Security Bureau's Economic Investigation Detachment, told reporters that the Chenzhou police immediately launched investigation after the case was received, and initially distributed the fake and selling distribution centers to Chenzhou's Fumin market.

The police carried out an analysis and study of the relevant information of 159 online shops, and found out the main business personnel involved, the way of making fake products, the ways of selling and the means of liaison, and locked the suspects in the counterfeiting and selling groups.

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< p > police investigation found that since 2012, 8 suspects, such as Xu, have bought "white board clothing" from Jiaxing, Zhejiang, at a low price of tens of yuan each, and bought counterfeit brand trademarks and hanging particles from the suspect's Yang somewhere, and rented houses in the vicinity of the rich people's market for processing.

After labeling the package, the "white board clothing" is linked with a tag of 1000 yuan to a few thousand yuan, which is sold at the price of 200 yuan to 500 yuan through entity stores and Taobao stores.

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< p > after nearly two months of investigation, the public security organs have basically identified the basic information, rules of travel and warehousing of warehouses.

On the evening of March 25th, under the unified control of the front command of the third war zone of the Ministry of public security, the three police in Hunan, Zhejiang and Guangdong unified the network, arrested 56 suspects, and seized 476 thousand counterfeit brand clothes, involving more than 85 million yuan.

Brand names include Heng Yuan Xiang, seven wolves, Qipai, Jin Ba, Armani, Goldlion and other famous brands at home and abroad.

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< p > create a "one-stop" service for online stores < /p >

< p > the concentrated market of the rich people is located in Beihu District of Chenzhou. It is a middle and low grade clothing wholesale market.

Several samples of clothes, a computer and dozens of discs scattered in the market were used as a standard for some clothing stores in the market.

At ordinary times, the attention of shopkeepers seems to be more focused on computer screens than on customers.

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< p > Chenzhou Provincial Public Security Bureau Suxian sub Bureau Economic Investigation Brigade leader a href= "http://news.sjfzxm.com/news/fushi/20130517/342571.html" > pi Xiang Yan < /a > told reporters that there are more CD-ROM than clothes in these stores, and the main customers are Taobao sellers.

As for a few clothes that are placed in disorder, "that is the necessary display for clothing shops to handle industrial and commercial inspection."

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< p > a reporter saw a CD-ROM captured on the surface of the Suxian branch. It was written on the surface with the words "take the goods and ask for the QQ declaration, and the supply of goods is abundant". The contents include the sample of white board clothing, the sample of famous brand trademark, the diagram of the upper body of the model, and the template of the shop.

Online sellers can choose any "white board clothing" to match any well-known brands such as trademarks, hanging grain, pendants, etc., and the shopkeepers in fuming market are responsible for sewing and shipping.

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"P >" around the online store operation, from model photography, CD production, clothing sewing to logistics and pportation, has formed a "one-stop" service in the rich people's market.

Pi Xiangyan introduced the online seller to create a graphic Taobao page with the material from the disc, and then sell it.

"In order to make a false impression, they often use a picture of genuine clothing on the last map of the details."

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In this way, all kinds of "designer clothes" under the guise of "clearance" and "anti season" have been sent from Chenzhou to all parts of the country in P.

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< p > Internet is not outside the law of intellectual property protection. < /p >

< p > striking and preventing crimes against intellectual property rights has always been an important task of public security organs.

In early 2013, in order to strengthen the criminal protection of intellectual property rights, the Ministry of public security was deployed in the country to carry out special action on counterfeiting, aiming at counterfeit and shoddy crimes.

This case is the first cluster battle launched by the Hunan province since the launching of the special anti counterfeiting operation.

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< p > some police investigators believe that the "fake brand" rampant network also has consumers' own reasons.

At present, there is a large demand for "fake brand" in consumer groups.

Reporters access to the sales records of the case shop found that only a small number of buyers will emphasize in the remarks column, they must issue genuine products, otherwise they will return.

Reporters contacted several successful buyers of the paction, the other side is not surprised to buy products are fake and shoddy products, "a penny, a piece of goods, psychological preparation."

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< p > < a > href= > http://news.sjfzxm.com/news/difang/20130517/342568.html > > Chen Feng < /a > frankly speaking, the current law is not strong enough to punish intellectual property violations. The cost of counterfeiting and selling fake products is very low. The profit level can be compared with that of drug trafficking, but the penalty may be much lighter.

This makes the counterfeiters more fearless after putting on the net's "coat".

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< p > the police specifically reminded that the Internet is not an out of law area for intellectual property protection.

Apart from selling counterfeit and inferior brand products and infringing on intellectual property rights of the Internet, the public security departments will also intervene in the investigation in addition to the administrative supervision by the industrial and commercial and quality supervision departments.

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< p > at present, the case is being further investigated.

8 of the main criminal suspects in the case have been detained by the police according to law, and online shops and entities have been shut down for rectification.

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