Gaoyang Textile Preparation And Construction Professional Network Platform Is Driven By Tradition Into Modernization.

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< p > the reputation of the textile base county of China and the hometown of China's blankets is a household name for Gao Yang textile.

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< p > now, the traditional < a href= "//www.sjfzxm.com/news/index_c.asp" > the textile industry < /a > is undergoing tremendous changes. Informatization has made the textile industry structure upgrade constantly, and has also led Gao Yang into a new development speedway.

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< p > < strong > the traditional characteristic industry is "electric shock". Gaoyang textile network has achieved fruitful results. < /strong > < /p >

Han Yulong, the sales manager of the six Yang Textile Co., Ltd., "P > < a href=" //www.sjfzxm.com/news/index_p.asp "> Gaoyang < /a >, the first thing to do every day, is to open the enterprise website, read the purchase information in the message, and communicate with the customers through the network and the customers.

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< p > six Yang textile is a textile enterprise mainly exported by international trade. Two years ago, after seeing the rapid expansion of e-commerce, the company also turned its attention to the e-commerce platform, which not only can do business without leaving the home, but most importantly, it greatly improves product profitability.

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"P", "two years ago, we did export business, and we made orders for foreign trade companies. We are just like the production workshop of foreign trade companies. The products we produce are not high priced."

Han Yulong said, "this is not the case now."

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< p > nowadays, the six Yang Textile directly connects customers through the network. Not only can the product gain better profits, but also the customers become their own resources, and the company has changed from "making clothes for others" to "making clothes for ourselves".

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< p > Gao Yang, another general manager of Sanli company, another textile enterprise, has another experience of "a href=" //www.sjfzxm.com/pioneer/ "> Han Dan < /a >.

He said: "when we first came into contact with e-commerce, we always turned around, but felt inferior to traditional sales channels.

But through the attempt at several big network platforms such as Jingdong mall, the performance of network marketing has been rising all the way, and now it has risen from several thousand yuan per month to about 300000 yuan.

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< p > Hebei Yong Liang Textile Co., Ltd. has established a company's official website and launched micro-blog's marketing business. At the same time, it has reached a cooperation with Taobao. At present, Tmall's Everbright home textile flagship store sales volume has reached 25 million yuan. Last year's annual network sales accounted for 30%. of the total sales volume of the company, which was as high as 30%..

In the first half of this year, the online turnover of Gaoyang textile reached 450 million yuan.

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< p > < strong > government "shipbuilding", to build a professional network platform; enterprises to "sea" to enhance brand influence < /strong > /p >

< p > electronic commerce is rapidly gaining popularity in textile enterprises, and many problems are also exposed.

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< p > through field investigation, the county has found that many textile enterprises have built their own websites, but few have really played a role.

It can be summed up in three categories: first, enterprises have accumulated certain customer relations in the original marketing mode; some enterprises are satisfied with the present production capacity and customer demand, and do not think it is necessary to invest too much power in the network marketing; two, it is not necessary to build websites, some enterprises set up their own websites as early as 2002, but after the initial freshness, the websites basically belong to idle state and no longer update and maintain; three, the heart is surplus but the strength is insufficient, because the Gaoyang textile enterprises are mostly developed from the family workshop type production, the scale is small, the assets are thin, some enterprises even stay in the "husband and wife shop", "father and son factory", "family help" business mode, and no special network management personnel. The main reason is roughly.

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< p > as a textile county with a history of more than 400 years, how can we keep pace with the times in the rapid development of information technology and increasingly fierce market competition? < /p >

< p > Gaoyang County has taken a look at the forefront of the economically developed coastal areas, and has repeatedly led entrepreneurs and experts to study e-commerce in Zhejiang and Jiangsu.

Finally, Gaoyang County decided to cooperate with the leading industry e-commerce platform to ship the company to sea.

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< p > September 2008, Gaoyang Textile Trade City Management Committee cooperated with China home textile network to build a towel network in China, successfully built a network trading platform, and built an online commerce city.

At the same time, the "textile industry quality improvement brand innovation Symposium" is held, and e-commerce training is conducted for the heads of more than 100 large-scale enterprises in the county.

At present, there are more than 700 members of the county's towel net registered in China.

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< p > "in the early stage of building the network sales platform, the government subsidized 1000 yuan to every enterprise that joined the network, and guided the enterprise to set up its own platform first.

Now online sales are increasing, and Gaoyang textile marketing mode is changing from traditional market sales to network sales. "

Gaoyang County Textile Trade City Management Committee Director Zang Zhehui said.

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< p > according to the introduction, the next step of China towel network will be the Gaoyang textile trade city on the Internet. As long as the Chinese towel net is opened, we can find Gaoyang more than 1000 home textile and textile merchants to view all kinds of data of various products and enterprises.

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< p > < strong > informatization forced industrial upgrading, textile technology upgrading set off a climax < /strong > /p >

< p > informatization has opened up new development space for the Gaoyang textile industry, and the new market situation has also forced the textile enterprises to escalate.

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< p > 2011, Yong Liang company first introduced the world's most advanced Italy Yida company's rapier loom and the French history Bill jacquard loom, which once became the hot topic of the industry.

"Without innovation without upgrading, it can not meet the needs of the market and the requirements of the customers."

Duan Hui, director of e-commerce Department of Yong Liang company, said that after a period of production, not only has improved the towel production process, but also the towel quality has been further improved.

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< p > it is understood that only last year, Gaoyang County, more than 2000 new technology and equipment into production, Gaoyang textile technology pformation also set off a climax.

Now, the use of innovative technology and new materials is everywhere in the production process of enterprises. In the current textile products of Gaoyang, the use of bamboo fiber, wood fiber, soybean fiber and microfiber fiber series of new materials accounted for 30% of the total output, while the new products produced by the new equipment accounted for about 40%. of the whole output. The relevant departments of the Gaoyang County also reached a consensus with the Chinese Academy of textile science. Relying on their talent resources and technology advantages, they jointly built the high-tech service platform of "Gaoyang County textile Productivity Promotion Center", providing technical innovation services for the vast number of small and medium-sized enterprises.

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