What Kind Of Business Circle Do Brand Women'S Clothing Stores Choose?

< p > differentiate business circle level according to customer distribution.

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< p > > a href= "//www.sjfzxm.com/news/index_s.asp" > core business circle < /a > refers to the area closest to < a href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" shop. The customer density is the largest. Generally, the area where the customer 50% to 70% of the clothing store is identified as the core business circle; the customer density of the auxiliary business circle is relatively small; usually the area occupied by 10% of the clothing store customers is identified as an auxiliary business circle; the marginal business circle has the smallest customer density, but the coverage area is very large, and the area occupied by the customer in the clothing shop is usually identified as the marginal business circle.

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< p > according to the absolute distance between the business circle and the store.

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< p > according to the distance between the business circle and the store, the level of the business circle is closely related to the scale and nature of the store.

For a general clothing store, a radius of 500 meters is generally recognized as the core business circle, with a radius of IOOO~ 2000 meters for the auxiliary business district. However, the clothing store located in the commercial center, commercial street, and large shopping center has a strong radiation capability, and the scope of its business circle is much larger, so it is necessary to conduct specific business area investigation.

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< p > < < /p > according to the characteristics of business circle.

< p > site selection should be based on your clothing store's < a href= "//www.sjfzxm.com/news/index_h.asp" > business characteristics < /a > and combined with the characteristics of the business district. There are usually several types of shops that can be opened for clothing stores.

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< p > (1) life type business circle.

The business district consisting of residential areas or development zones mainly consists of convenience stores and grocery stores, and there are basically no shopping malls around the business circle, only supermarkets that run daily necessities.

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< p > (2) mixed business district.

A mixed business district consisting of relatively independent blocks, there are convenience stores, < a href= "//www.sjfzxm.com/news/index_s.asp" > department stores, < /a >, small supermarkets, shopping streets, shopping centers and new commercial streets.

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< p > (3) municipal business district.

Generally located in the Municipal Center, there are usually serious government agencies, public security bureaus, procuratorates and so on. There are few large commercial shopping centers.

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< p > (4) prosperous business district.

Usually in downtown downtown areas, such as the bustling Wangfujing business district in Beijing, regular residents and tourists together constitute a huge stable source of tourists.

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< p > (5) fashion street business district.

Usually there are many fashion shops in fashion street, which are in the long term < /p >.

< p > a famous fashion retail street has been formed in operation and has a huge fashion consumer group.

Draw business circle map < /p >

< p > opening a clothing store to know your business district well, it is best to draw a specific business circle diagram. The method of drawing is as follows: < /p >

< p > (1) mark the location of the target customer on the map.

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< p > (2) line up the location of the most peripheral customers, this is the largest business circle chart.

One of the more intensive target customers is the self business circle.

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< p > (3) the scope of business circle will be different due to factors such as commodity location and regional conditions. However, business circles should be delineated in a smaller scope as far as possible, and other competitive stores should be marked in the map, and the location of target customers should be further contrasted and analyzed. Thus, the regional situation of strong, weak and undeveloped three grades in self business circle will be revealed. < /p >

< p > site selection should take a comprehensive look at the population size, income level, occupation, age, living conditions and other factors of your business district.

Among them, the income level is the most important evaluation factor, the high-end mature women's clothing shop is not suitable for the business circle near the school; in addition, the consumption groups of different age groups have different needs for < a href= "//www.sjfzxm.com/" target= "_blank" > dress > /a > other factors. Other factors such as marital status, gender factors, education level, family, persistence and mobility, and population mobility around the business circle can be used as the market basis for judging the business circle.

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After selecting business circles, we should conduct a survey of these business circles to select the most suitable business circles for P.

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