Japanese Women'S Clothing Brand Axes Femme Has Been Officially Opened In Shanghai.

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< p > January 18, 2013, Shanghai Japan Co., Ltd. announced the trend of IGA a href= "//www.sjfzxm.com/news/index_f.asp" > women's wear > /a > brand axes femme (love dance Fang) today officially opened in the B2 layer of K11 shopping Art Center, 300 Huaihai Middle Road, Shanghai.

Axes femme, with its brand characteristics of soft color mixed application and stacking style, has created a pastoral leisure style and nostalgia palace style "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "feast, attracting many fashion media and well-known fashion people to come to the party.

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P IGA also announced its plans to open 20 stores in China in the next 5 years. In addition to the first Chinese store opened in Shanghai K11, Shanghai star global port store will also open in the near future to accelerate the pace of opening 10 stores in Shanghai.

The company takes Shanghai, China as the first developing city in overseas, and hopes to take this opportunity to convey the fashion ideas of axes femme to many Chinese customers, and expect to resonate and gradually grow into a fashion brand that leaps onto the world stage.

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< p > axes femme is a famous woman from Japan. < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > brand.

The brand name [a x E S] = axis, [f e m m e] = women, for the mature women with their own beliefs, advocate the nostalgia as the theme of the female leisure style.

In Paris's flea market as the theme of the delicate space, the pursuit of axes femme unique mix and match style.

K11 shops have adopted the same layout style as Japanese shops, with detailed designs such as retro decoration, and gorgeous interpretation of the fashion concept of axes femme.

The model is also like a fairy in a forest. Elegant, smart and indifferent, it is hard for people to turn their gaze away.

From everyday leisure to fashion parties, axes femme offers rich products that can match different situations.

Using the details of lace, folds and flowers to satisfy the palace dream of women.

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< p > for adult women with lovable feelings, axes femme takes the lady's dress and pastoral nostalgic style as the theme, and details the small luxury.

With the theme of nostalgia and retro, add a little lady's design to the casual wind.

In addition to the unique design and clothing materials with high quality, the lace and lace, beads and embroidery in detail are carefully and carefully woven.

With the brand characteristics of soft color mixed application and stacking style, axes femme only leads to the leisure fashion.

In the competitive clothing industry, it is a unique landscape.

Axes femme has special counters in high-end shopping malls in Tokyo, Kobe and other places, and is deeply loved by Japanese fashion women.

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< p > < strong > 2013 axes femme spring concept: Pure Floral < /strong > /p >

< p > with the classical feminization as the keynote, this year has added the pure and elegant romantic elements this year.

In order to embody the elegant and fragrant flowers, we use the fluffy flower pattern, pparent material and Powder Colour to embody the feminine side.

In the classic classic style of the brand, this year added the dreamy elements of the shirt details and fairy tale patterns, which is more elegant and sweet.

The combination of classical and romantic products and styles is also the focus of this year.

The overall tone is mainly pink, peppermint green, light gray blue, lavender and so on. With the color of black, gray and nude colors, this year's unique spring color is created.

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< p > IGA: Tokyo IGA, headquartered in Fung Chau, east of the Dou River, and its deputy chief executive officer: Fifty LAN Zhao Shun, was founded in 1941. It was formally established in 1962. It is a company specializing in painting and selling women's casual wear. It has two brands of axes femme and axes femme Nostalgic, and its turnover in 2012 has reached 15 billion 130 million yen (about 1 billion 200 million RMB), which has maintained a sustained growth every year.

Axes femme was selected as the first place in the reader's survey of Japanese fashion magazine "non-NO" in the spring of 2011. The Japanese "Mina" 2011 summer reader survey got Fourth "frequent purchase brand ranking", while other fashion magazines, such as SPRING, With, Steady, and so on, entered Top10 in the commodity mix ranking.

In June this year, IGA set up a subsidiary, "Shanghai Ai Wei clothing trade Co., Ltd." in Shanghai, to prepare for entering the Chinese market.

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