The Price Of Clothing Entering The Market Is Doubled.

< p > as we all know, the shopping mall < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > thousands of yuan or more.

Recently, the reporter found that shopping mall < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > "too expensive" is related to the prevalent joint poking mode in department stores.

Jiang Zengwei, Vice Minister of Commerce, has publicly stated that in the long run, the mode of joint point deduction is not conducive to the sustainable development of retail enterprises, and needs adjustment and pformation.

< /p >

< p > < strong > business exposure > a href= "http://sjfzxm.com/news/index_s.asp" > shopping malls > /a > at least double sell < /strong > /p >

< p > a dress costs thousands of yuan, and many big shopping malls are like this.

Reporters recently saw a large shopping mall in Hankou, where the price of the brand down clothing is generally more than 2000 yuan.

Take a brand as an example, the price of short cotton down coats is between 2000 yuan and 4000 yuan, and the price of leather down coats is between 6000 yuan and 10 thousand yuan.

If the collar is added with mink hair, it will cost at least 10 thousand yuan.

< /p >

"P" (P), a provincial agent in Hubei, is a provincial agent. There are more than 40 stores or franchisees in the province.

"Generally speaking, the price of clothes entering the market is doubled at least on the basis of the price."

< /p >

< p > he cited his domestic three line brand as an example. This year, he introduced nearly 40 down garments in Hubei, and the purchase price was between 300 yuan and 400 yuan, and the retail price in the shopping center was more than 700 yuan -1200 yuan.

"The price of medium and low-grade brands in stores should be doubled on the basis of the purchase price. The price of medium and high-end brands in stores is often 3 to 4 times the price."

Wang Ming said that this is an open secret in the industry, but it is not known to the public.

< /p >

< p > < strong > [industry visit] "not profiteering" behind < /strong > /p >

< p > Wang Ming has been engaged in garment agency for nearly ten years. He is very familiar with the buckles in Wuhan's major shopping malls.

According to his introduction, according to the size of clothing brand, the shopping mall will receive different "deduction points", which will extract the cost from the sales according to a certain proportion and no longer charge the site rent.

For some high-end clothing brands, the discount points are mostly in 10%-15%; the middle and low brand brands are around 25%, with a total of 29%.

< /p >

< p > Red Man < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Co., Ltd. is one of the leading enterprises of Han style clothing. Its garments are sold in many large shopping malls both inside and outside the province.

Tang Guan Zhou, executive director of the company, confirmed the foregoing statement.

"In the past few years, shopping malls are generally at 22%-25%, with an average increase of several percentage points in recent years."

< /p >

< p > except for the deduction points, shopping centers will also charge various fees such as entry fee, advertising fee, promotion fee, festival fee and so on. After calculating the utilities and sales taxes, the total cost will add up to about 40% of the total sales.

In short, consumers pay 1000 yuan to buy clothes in the mall, of which about 400 yuan "contributed" to shopping malls or tax departments, the real dealer only about 600 yuan.

< /p >

< p > the responsible person of Wuhan clothing trade association said that although the price of clothing in the market is more, dealers are not profiteering.

Generally speaking, labor cost accounts for about 5%-10% of sales and normal stock pressure accounts for about 2%-3% of sales.

After deducting the relevant costs, the gross profit of the supplier is only 10%-15%, and the net profit is 8%-10%.

< /p >

< p > < strong > [expert analysis] the business mode of shopping malls should be changed < /strong > < /p >

< p > clothing prices in stores are generally doubled and sold, reflecting the difficulty of the profit model of shopping malls.

< /p >

< p > it is understood that there are three main business models of large shopping malls: joint point deduction, self operation and leasing operation.

More than 10 years ago, shopping centres were mostly self operated, but because of poor management and other reasons, they gradually withdrew.

"Joint mode is the mainstream mode of retail enterprises, especially department stores."

Zhu Zhenkai, a management consultant and partner of the strategic consulting company (Beijing), said that many shopping malls are rental properties, and their rents will eventually be pferred to distributors through the form of increased deduction.

< /p >

< p > some experts believe that the joint venture deduction reduces the business risk and financial risk of the shopping mall, but at the same time, it also causes many disadvantages such as the homogenization of the brand, the decline of the profit level and so on.

< /p >