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Italy Brand GAS JEANS Spring Summer Clothing Conference

2012/12/16 1:07:00 41

GAS JEANSClothingClothing ConferenceItaly

In the past 28 years, GAS JEANS has built Italy. fashion The legend of the world relies on its natural, simple and ingenious design style. Emphasize the original brand spirit. GASJEANS perfectly integrates essence and sensory experience. In the brand concept, inheriting the concept of life in Italy requires higher material experience in quality. This not only successfully pushed it to the forefront of the international trend, but also received the attention of countless elite in the world. Has become the darling of the global cowboy fashion world. GAS JEANS embodies a kind of image that insists on self, pursues innocence, and is full of enthusiasm for life. It is believed that GAS JEANS will bring a new Italy cowboy fashion experience to Chinese consumers.


Forever classic, continuous innovation


For these two words, GAS global marketing director Barbara Grotto said: "GAS has a fine texture and a constant demand for innovation for tannin, a popular fabric. This spirit extends to all the details and designs, and even from raw materials to production processes. While maintaining the original flavor of cowboy, it also produces different tactile and visual new products.


In addition, when referring to GAS's flagship commodity recommendation, Barbara Grotto responded: "GAS belief is the difference of self presentation in nature, and it is expected that on the basis of comfort, appropriate fashion fashion elements should be combined to create a personalized attitude towards life. Brand Jegging (super tight jeans), Reverse Project (integrated double faced trousers), Chinos series (Khaki twill). After all, you can fully feel the flagship series of GAS brand magic.


Finally, Barbara Grotto added: "all GAS products maintain a certain proportion of Italy design and made in Europe. The purpose is to be loyal to the brand spirit and pursue design details and texture. What is particularly worth mentioning is that at the beginning of 2013, GAS will expand a more diversified series of products, including underwear series, beach series, shoes And accessories to provide consumers with more opportunities to feel the pure Italian lifestyle.


Fitting Room, Match your Stylego!


Fitting Room is the theme of this conference, which stems from cowboy tannin's comfort and personality characteristics. Therefore, this concept should be integrated into the spirit of activity. The scene will create the familiar scenes of models and fashion editors. The door will usher in the design of a new concept wall. Immediately brings the visual gluttonous meal. On both sides of the stage, men's and women's wear space is set up to provide the most complete GAS cowboy series and restore the literal meaning of Fitting Room.


In the process, the new dynamic performance is performed in Reality Show, which is divided into three sections to interpret the new style of GAS, and to live in a relaxed morning. Underwear (GAS new series, Asia first) lazy to Fitting Room, wearing GAS jeans, in the most direct and natural way to convey the comfort of GAS. Then the spring and summer wear went on and on. Finally, all models were preparing to kill the media in front of the background wall. GAS Stylego only. Subsequently, all the guests on the scene were invited to experience the fun of trying out together, and feel the pride and quality of GAS for the first time. Find the joy of Be yourself under the palm of a professional photographer.

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