Danish Lead Designer Eva Kruse Argues That Design Inspires Wisdom.

Liang Zhenying, chief executive of the Hongkong Special Administrative Region ( in ) Danish Prince Feder Federick ( right ) Luo Zhongrong, chairman of the board of directors of Hongkong Design Center ( Left ) Common opening 2012 " Business of Design Week " The curtain.

Eva Kruse

　　 Eva Kruse He has been engaged in fashion and media industry for many years. Latest fashion Magazine Eurowoman The editor in chief and the director of international communications in Copenhagen Fur Association. Two thousand and five Danish year Latest fashion association (DAFI) The co founder of Copenhagen organized by her fashion week The Copenhagen fashion summit is also the world's largest conference focusing on sustainable fashion.

from One hundred and fifty Thousands of blocks built by Lego Fifteen A white tower, an art exhibition at the old Wan Chai police station and the old Wan Chai married police hostel. 3D Technology restore Mogao Grottoes Two hundred and twenty The real view of the cave ... 2012 " Business of Design Week "(BODW) Although it has come to a close, it comes from hundreds of countries around the world. Design The excellent speeches and exhibitions of design, as well as the inspiration and exchange of experience in many fields such as science and technology, intellectual property and fashion, are not only short. Six Attracting success in the day Ten The enthusiastic participation of more than ten thousand design enthusiasts has also created an excellent platform for the public to design and understand the design.

As a partner of this year's design and business week, Danish Prince Feder Federick not only visited Hongkong, but also co operated with the chief executive of the Hongkong Special Administrative Region, Liang Zhenying. " Business of Design Week 2012 " At the opening ceremony, many excellent designers from Denmark also took part in the opening ceremony. " Danish Design Society " To share creative ideas and brilliant works with design enthusiasts in Hongkong and around the world.

Liang Zhenying, chief executive of the Hongkong Special Administrative Region, said at the opening ceremony. " We are very glad that the top designers from Denmark share their views and vision here. Denmark's design is unique in history and culture. Its tradition and craft are exquisite and unique. Two thousand and twelve Year is ' Hongkong design year " In order to ' Business of Design Week " Act as ' Hongkong design year " The success of the event can not only show the world the extraordinary creativity of Hongkong, but also promote multilateral cooperation and trade. "

　　 Two thousand and twelve Year is " Hongkong design year " It is also the time for design week to celebrate its ten birthday. " Starry gleaming " Not only invites such as Two thousand and twelve Opening ceremony of London Olympic Games " Olympic bronze petals " The British creative genius in the sacred fire pot Thomas Heatherwick The second Liz prize winners in the history of the construction of the Prussian Architecture Award, the Japanese architect Isle and the world, the Chinese construction industry star Ma Yansong and the German family hall industrial design master. Richard Sapper And other heavyweight designers join in the discussion, and let many design lovers get close to their wonderful creativity and share the wonderful story behind the design.

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dialogue Designer

　　 Eva Kruse It's fashionable for people to enjoy themselves.

In this time Two thousand and twelve On the design week of the business week, the morning newspaper reporter was not only lucky to see the brainstorming and intellectual collision of the global design elite, but also had the opportunity to talk to the president of the Danish Fashion Design Association, the chief executive of the Danish Fashion Week, and the president of the Scandinavian Fashion Association. Eva Kruse Share her understanding of fashion and design.

Q: as Denmark and even the leader of the Scandinavian fashion world, what is your definition and view of fashion? ?

A: I love fashion very much and enjoy it. For me, fashion is an expression of personal communication. Even if you don't need to tell others who you are, you can easily judge what kind of person you are and the group you belong to, through the clothes you choose and the style you show. This is the magic of fashion.

Q: Denmark has unique aesthetic style in the field of design. What do you think is the success of Denmark? ?

A: Danish Fashion is a reflection of Danish culture, tradition and society. They are very popular in design, style and price. It is a fashion that everyone can enjoy. Moreover, it is very functional and suitable for different occasions. Whether you are present at work or at night with your friends, only one skirt can meet your needs on different occasions. Danish design is not only of style but also of commercial value. They are not only fashionable and easy to wear, but also have a very good sales volume. This is the Danish design feature.

Q: from the beginning, only a dozen small fashion week of local brand launches have been owned nowadays. Sixty Copenhagen fashion week has become an international fashion festival with many international conferences. As the chief executive of Danish Fashion Week, how did you lead Copenhagen fashion week out of such a successful road? ?

A: Copenhagen fashion week can achieve such a great success in a few short years. There are mainly several factors. First of all, Copenhagen fashion week presents Scandinavia fashion unique style. It has strong femininity, distinct features and distinctive features, but at the same time, it has strong function. It is for this reason that we can attract buyers and media from all over the world. Another attraction is the city of Copenhagen itself. Copenhagen is a comfortable and modern city. It has a good infrastructure, streets and buildings with a sense of design, and the blend of cultural performances, cafes, bars and nightlife forms the most dynamic and charming combination of the city. During the fashion week in Copenhagen, we will also organize Copenhagen Fashion Festival to make fashion week a holiday for every consumer. Copenhagen Fashion Festival not only allows professionals to get an unexpected experience of value, but also allows Copenhagen local citizens to get a chance to distance themselves from fashion.

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Q: like Denmark, China International Fashion Week is also a fashion event in China. As the chief executive officer of Danish Fashion Week, what do you think of China International Fashion week from the development of fashion week in Copenhagen? ?

A: I think a key factor for the success of the fashion week in Copenhagen is that we turn fashion from a purely commercial interest oriented event to a fashion event that any consumer can participate in. Every year during the Copenhagen fashion week, the whole city is filled with various kinds of consumer fashion shows, fashion parties, brand sales, fashion shows and so on. And most importantly, these activities are all open and anyone can participate in it. Whether you come to fashion week or visit Copenhagen, you can find pleasure and enjoy it. Of course, people come to fashion week for business purposes, but if they are able to get all kinds of fashion related experience from all parts of the city, I think this unique fashion experience will also attract them to participate in the coming year.