Exquisite Woman -- Song Ailing

In any era, there is no shortage of helmsman in any industry. They have promoted the development of the industry and promoted the upgrading of the industry.

They are pioneers. They use our own thinking and actions to irrigate our wisdom. They have a common name, called "elite".

"Elite" relies on the clothing industry, bringing you the "elite" different life.

Song Ailing, a gentle woman from Taiwan, has the charm of elegance and fashion. She deeply integrates her unique and vigorous tension into the inner beauty.

With the wisdom of 42 thousand kilograms, she turned a thousand soldiers into a flexible woman, just like her "silk", though it was embroidery and lace, it also expressed the feminine tension.

Song Ailing, a woman with a unique flavor, enjoys flying away from reality and away from all other things in Paris, Tokyo and other cities.

She loves to shop, loves to stand in front of the beautiful street windows in Tokyo, and loves to sit quietly in Paris's roadside cafe to savor the aroma of coffee.

She was always free and handsome, sometimes romantic and graceful, and showed her vivid and straightforward personality. Song Ailing's true feelings showed the beauty and fashion tension of delicate women to the world.

Selection of lace style and natural technology "

At the door of success, Song Ailing's soft power is perfectly reproduced.

The past was like smoke in Taiwan in 1984.

Song Ailing worked for 6 years as a salesperson and a salesman in the clothing company. Song Ailing and his wife put the hard accumulated 250 thousand yuan into the clothing market, and the brand of "Qiao Bo" was born.

Song Ailing said: "Qiao silk, skillfully weaving clothes and silk.

Strive to make our clothes the best, the most ingenious and the best through our efforts.

And that requires a lot of effort.

Looking back at the beginning of our business, we had a hard time.

Working for ten hours a day, running the market, finding business, everything starts from scratch.

Through our untiring efforts and support from all of us, Qiao Po has achieved today's results.

25 years ago, the design of lace fabrics was rare. Song Ailing only decided to classify the style of lace as lace and embroidery on the basis of the beauty of lace.

"Qiao Bo" began the process of its style.

After years of development, the design elements of hand embroidery have been added.

Now, with the internationalization of the market, fashion has no national boundaries. "Qiao Bo" has also become more and more popular and fashion elements.

Apart from style, there is quality.

In terms of material selection, "Qiao Bo" insists on strives for perfection. "Natural is the most attractive."

It is easy for people to feel good about natural and natural materials.

Cotton, linen, wool and silk naturally become the best materials. Hand embroidery and lace are also adorned. "Qiao Bo" has elegant and unique reputation and is quickly favored by Taiwan women.

Between 1984 and 1994, after 10 years of prosperity in Taiwan, "Qiao Bo" did not take the easy steps. Taiwan's clothing market is saturated, its traditional embroidery talents are in short supply and its clothing costs are getting higher and higher. The investment to the mainland, from NT $40 million to NT $200 million, has never been rewarded.

In order to get out of the predicament, they changed the operation method of "two sides run" and "telecontrol" in early investment. In 1999, they decided to divest the processing plant from the company and pfer the company to Shanghai, which is relatively mature and perfect in the economic base and commercial market.

While changing the way of operation, Song Ailing realized that it is very important to understand different consumer markets.

She gradually picked up the tastes and preferences of mainland consumers, and at the same time focused on future trends, including changes in their consumption concepts and changes in fashion wear.

Song Ailing said that this is the information that a brand must insist on absorbing, because fashion is like the weather can never be mastered.

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Show the power of beauty, expand the overseas market, use manual embroidery to embellish, feminine femininity, bring warmth and confidence to them.

Over the past 25 years, the name of "Qiao Bo" has been heard louder and louder.

In recent 10 years, especially in the mainland market, Song Ailing and his wife have made unexpected and fruitful results in the domestic market, and the company has developed quite rapidly.

At present, there are more than 100 employees in the company headquarters, and there are more than 100 direct sales outlets in the mainland.

In addition to maintaining the sales outlets in Taiwan, Qiao Po has now been successfully exported to Japan, Korea, Singapore, Russia and other countries.

"Qiao silk" has been liked by the mainland. Facing the foreign market, how to make "Qiao Bo" better and faster to open the international stage? This is what Song Ailing and his wife are trying to do.

Although embroidery is a traditional feature of the Chinese nation, sticking to the old tradition is a stagnation. Such embroidery products will also appear to be out of tune with the prevailing fashion.

Therefore, no matter how busy Song Ailing is, he takes designers to Europe to observe and learn every year.

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In the past two years, "Qiao Bo" has been collaborated with France and Britain's top fashion designers to deepen the design style of "Qiao Bo".

As MS. Song Ailing said, "on the stiff jeans, embroidered with contrasting bright flowers or jumping bold lace, the neutral jeans also highlight the feminine side.

The essence of "Qiao Bo" is "finishing the finishing touch", without too much extravagance.

The ornament of hand-made embroidery brings women more warmth and confidence while showing the beauty of women.

As a partner in his career, Song Ailing denied that he was a big woman. "I should be a" Chinese woman ".

"Chinese women" are less attractive and meticulous than women, nor are they smart and strong.

Little women are too dependent, lacking independence, not their own personalities. Big women are aggressive and aggressive. They also frighten men away.

Everything needs to be measured, so the Chinese woman is just fine.

Brand building will further enhance brand value -- from quality of goods to design of goods, employing more excellent designers.

"The greater the investment in production, the higher the brand sales.

But if you want to make a brand live long, you must love it and pour it on it.

Just like treating a person, how to make him grow, give him the opportunity, educate him, irrigate him, although the result is still unpredictable, it is still worth it, there is still hope. "

Q: reporter A: Song Ailing

Q: in modern society, women assume many roles in society and family. How do you define the role of women? What kind of roles do you like most in social and family roles?

A: first of all, the role of women is multifaceted and plays the role of daughter, wife and mother in the family.

With the constant contact with society, women also play roles in the workplace and in communication.

So I think women have a greater moderating effect in social settings than men.

Personally, I like to be a daughter, a wife, a mom, and a role in the workplace.

But in many roles, I have devoted more efforts to "Qiao Bo", because it is a career that I have experienced many difficulties with my wife and I have worked hard, so my work has occupied me a lot of time, and I am doing the least for the role of my mother. If I could choose again, I would like to devote more time to the role of my mother.

Q: at present, more and more female friends pay more attention to fashion sense and style personalization when choosing clothes. What kind of life do you think fashion brings to women? Would you like to talk about your evaluation of the fashion outlook of Taiwan and mainland girls?

A: I think the appearance of fashion has brought a brilliant color to many female friends, and has also injected happy elements into women's lives.

First of all, a very fashionable dress can show women's beauty and self-confidence.

Secondly, the fashion design sense of clothing can also set off the unique attractive temperament of women, making it more noble, charming and bright.

The so-called "more attraction" and "more happiness".

For girls in Taiwan and the mainland

The two places are different.

First of all, Shanghai and Taiwan, for example, the women in Taiwan, the average wear level, the overall bias is simple and simple.

The 30 year old woman has a strong desire to express her sense of fashion, and her style is obvious.

With the rapid development of the mainland in the past ten years, the desire of mainland women to express their standard of living through dressing is becoming more and more intense.

Of course, fashion must be the whole from head to toe, and the two places need more recognition and change of fashion sense.

Q: as the helmsman of fashion casual wear, what are your suggestions for women's dressing styles? What kind of clothing do you prefer?

A: with the continuous improvement of people's living standard, the female friends in the mainland pay more and more attention to the fashion sense and the style of the dress. The women in the mainland have different treatment for work, life, leisure, formal occasions and outdoors play.

Nevertheless, it is suggested that women should find their own characteristics and show their unique charm through their own style.

When choosing clothes, we should pay more attention to those clothes that are not affected by fashion factors and are suitable for different occasions.

Instead of buying too many popular products that are easily obsolete.

For those more popular fast selling products, only one matching style is needed in the first quarter.

Through different combinations of costumes and wear out different effects and styles, because accessories have the finishing touch of visual effects.

In many styles of clothing, I personally prefer romantic, handsome and feminine clothes.

For example, jeans, embroidered lace jackets, a little classic, a little romantic, a little handsome, revealing the unique personality and charm of the individual.