Buying Is Like Shopping Mall "Xiao Si" Calling You To Wash Clothes.

"Xiao Si" calls you to go online and wash clothes.

Sijiqing

In the second half of last year, the volume of passenger traffic decreased, but the volume of logistics was changing quietly. In addition to the freight package, at the end of last year, the average market had to send about 10 thousand express packets every afternoon. These express packages were basically orders on the Internet.

As an annual sales volume of over 20 billion and the largest foreign trade clothing market in China, the Sijiqing District clothing market has gone through more than 20 years of development. In the era of intense commercial environment, Sijiqing is also changing quietly.

The reporter interviewed found that under the new economic background, a new industrial model based on e-commerce is being formed in Sijiqing, and the industrial upgrading of the professional market is almost ready.

In the nine day of the world, nearly 70% of the merchants have been "electric shock" (including B2B and B2C two models).

"At present, our large households have their own B2B, with two operational teams, one online and one online."

He Ming, general manager of Zhejiang nine day International Garment City limited, said that in order to guide merchants to gradually realize the B2B mode, the market has done a lot of work.

On the nine day, an Internet business center building is being built across the international sunset community.

Starting in May and June next year, there will be a "nine day network" platform and offline network business center to meet with Sijiqing merchants. This platform links with Taobao or Alibaba. B2B merchants can be unified to nine days network, cluster development.

And for those who are less competent and unable to do B2B, they will set up a special team in nine days to solve a series of difficulties in online marketing.

As the upstream resources of the clothing industry, the Sijiqing block has been sold to the entire East China region, most of the North China, central China and Southern China regions. The high cost performance of the goods has been recognized by everyone.

People who are familiar with Sijiqing know that in the wholesale rush hour of the day, the streets can be described as a sea of faces.

He Ming said: "through e-commerce, wholesale to the Internet can alleviate the pressure of traffic and traffic flow and logistics on the market, and realize the upgrading and upgrading of the market.

At the same time, to enable operators to diversify sales channels, Sijiqing's traditional market can also complete the upgrading from concept to business mode.

On the nine day, the international sales scale is 2 billion now. After networking, Ho Ming predicts that the "nine day net" will become an online market for the national radiation of women's clothing in the future.

The packages were sent to the central warehouse.

In addition to nine days of international pformation and upgrading, the Sijiqing market itself has a grand blueprint for change. The latest concept is "O2O".

In the past 2012 (second) China market conference, Zhu Haoquan, chairman of Sijiqing clothing group, was awarded the title of "China's market leader". The Sijiqing clothing characteristic district management committee was awarded the "China market outstanding management" award, and the "O2O" mode also gave the meeting a bright eye.

Sijiqing science and Technology Co., Ltd. CEO

Introduction, "O2O" is the abbreviation of English "Offline to Online". Its essence is to let Sijiqing become a core manager of a channel from a simple trading place.

For example, to help businesses in Sijiqing find suitable outlets across the country, this year has begun pilot projects in small areas such as Anhui, Shandong, Xinjiang and Inner Mongolia. Through the integration of the real economy and the Internet economy, the efficiency and scale of the real economy will be enhanced.

"We are not only simply selling goods online for merchants, but from the professional photography team to the use of RFID technology for the storage of their goods, to the payment processing of orders, to the automatic packaging of packages, to the accurate arrival of logistics and distribution, to subsequent after-sales service, and even financing loans, channel agent promotion, business training."

Even the purchasers who purchase goods, only need to use the membership card provided by the company, that is, the separation of goods and goods can be realized, and the purchase is as convenient as shopping in the mall. All the packages can be sent to the home in the central warehouse.

Not even for the market, ordering directly online at home.

More than 2600 businesses have joined the O2O mode in the entire Sijiqing block, and the number of buyers has exceeded 13.

"This year, we reckon that about 1 billion of sales will be sold through our O2O channel, and next year we expect to grow by 80%."

Murong said.

On average, there are about 10 thousand express packets in the market every afternoon.

"We merchants did not feel it at first, and we had a sense of crisis in the past two or three years.

On the spot, cash and cash, we are accustomed to instant pactions, which is also the characteristic of traditional market.

But now online shopping is reaching thousands of households, and the traditional market is feeling the pressure.

There is pressure to drive. "

Zhu Hao said that from last year, they strive to let science and technology network go to every household, hand in hand to teach merchants, each management section has sent an e-business representative.

The market has also done a lot of training, and the number of staff engaged in e-commerce has exceeded more than 100.

"The layman saw that the volume of passenger traffic decreased in the second half of last year, but the logistics volume is changing quietly. In addition to the freight package, at the end of last year, on average, the market had to send about 10 thousand express packages every afternoon. These express packages were basically through orders placed through the Internet."

"The government now encourages operators to adopt the mode of physical stores + online shops, and walk on two legs."

Li Feng, head of marketing department of Shangcheng industry and Commerce Bureau, believes that the pformation of operators from physical stores to online stores is the general trend.

On the one hand, the change of external business environment and the increasingly fierce market competition require operators to seek new development channels. On the other hand, with the group of 80 and 90 becoming the main consumer, operators should adapt to their consumption habits.

Before, a Yiwu investor took a piece of land in the Qian Tang building in the Sijiqing block. The advertisement was written on the boutique women's clothing center and the Taobao network center.

"We help him analyze, the physical store has a very high demand for supporting, safety, warehousing, parking lots, fire protection and so on. From many factors, he wants to survive in the market with the form of physical stores. It is not good for us to survive. We are guiding him to the development of e-commerce."

Li Feng said.